The intelligent apps market size has grown exponentially in recent years. It will grow from $41.57 billion in 2023 to $56.62 billion in 2024 at a compound annual growth rate (CAGR) of 36.2%. The growth observed in the historic period can be attributed to an increased emphasis on cybersecurity measures, ongoing advancements in AI hardware, expanded usage of augmented reality (AR) and virtual reality (VR) technologies, the impact of quantum computing advancements, and the integration of blockchain for enhanced data security. These factors collectively contributed to the development and adoption of intelligent apps during that period.
The intelligent apps market size is expected to see exponential growth in the next few years. It will grow to $193.03 billion in 2028 at a compound annual growth rate (CAGR) of 35.9%. The anticipated growth in the forecast period can be attributed to the rapid development in the mobile app ecosystem, increased integration with Internet of Things (IoT) devices, advancements in Natural Language Processing (NLP), the rise of cloud computing, and the continuous increase in mobile device adoption. Major trends expected in the forecast period encompass explainable AI, human augmentation, integration of emotional intelligence, emphasis on sustainable and ethical AI practices, and the adoption of multi-modal interaction capabilities in intelligent apps.
The increasing demand for enterprise applications is poised to drive the growth of the intelligent apps market in the foreseeable future. Enterprise applications, encompassing large-scale software solutions, are designed to support and streamline complex organizational business processes and functions. Intelligent apps, integrating with or complementing enterprise applications, leverage artificial intelligence (AI) and machine learning to enhance efficiency, data analytics, and decision-making capabilities, catering to the evolving needs of modern businesses. Eurostat, the statistical office of the European Union, reported in May 2022 that in 2021, 38% of enterprises in the European Union utilized enterprise resource planning (ERP) software applications. The adoption of ERP varied, with small enterprises at 33% and large enterprises at 81%. This increasing demand for enterprise applications is a key driver propelling the growth of the intelligent apps market.
Major players in the intelligent apps market are actively developing new products, particularly focusing on analytics apps, to maintain a competitive edge. Analytics apps are software applications specifically designed for data analysis, interpretation, and visualization. For example, Salesforce Inc., a US-based software company, launched Service Intelligence in November 2023 to enhance agent productivity and customer satisfaction. Powered by Data Cloud, Salesforce's real-time hyperscale data engine, Service Intelligence provides seamless access to business data within Service Cloud, eliminating the need to toggle between screens. The app features pre-built, customizable dashboards for critical metrics, leverages AI-driven insights through Einstein Conversation Mining, and integrates with Tableau for enhanced data exploration. Upcoming features such as Copilot for Service, Einstein Studio, and Customer Effort Score aim to further improve user interaction and generate valuable AI-powered insights.
In October 2023, Salesforce Inc. acquired Airkit.AI for an undisclosed amount. This acquisition enhances Salesforce's AI capabilities, particularly in customer service applications, fostering innovation and accelerating the development of AI-driven customer experiences within the Customer 360 Platform. Airkit.ai, a US-based developer of flexible, omni-channel customer engagement applications and AI-based customer service agents, brings valuable expertise to Salesforce, reinforcing its position in delivering intelligent solutions for enhanced customer interactions. This strategic acquisition reflects the commitment to advancing AI technologies in the intelligent apps market.
Major companies operating in the intelligent apps market report are Amazon.com Inc., Apple Inc., Alphabet Inc., Samsung Electronics Co. Ltd., Microsoft Corporation, China Mobile Limited, Meta Platforms Inc., Huawei Technologies Co. Ltd., Intel Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Hewlett Packard Enterprise Company, Salesforce Inc., Cognizant Technology Solutions Corporation, Baidu Inc., ServiceNow Inc., Twilio Inc., Pegasystems Inc., TIBCO Software Inc., BlackBerry Limited, MicroStrategy Incorporated, CloudMinds Inc., Zebra Medical Vision Ltd., Avaamo Inc., iCarbonX, ClarifAI Inc., Arkenea Inc.
North America was the largest region in the intelligent apps market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the intelligent apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the intelligent apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The intelligent apps market includes revenues earned by entities by providing services such as language translation services, financial planning and analysis, document and content management, and navigation and location-based services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The intelligent apps market consists of sales of smartphones, tablets, computers, smartwatches, and connected devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
An intelligent app, or AI-powered app, is a software application that utilizes advanced technologies such as machine learning, natural language processing, and data analytics to deliver a sophisticated and dynamic user experience. These applications are designed to offer proactive suggestions, recommendations, and actions, ultimately saving users time and effort in their interactions with the software.
The main types of intelligent apps include consumer apps, enterprise apps, providers, infrastructure, data collection and preparation, and machine intelligence. Consumer apps are software applications crafted for personal use by individual end-users and are typically accessible through app stores on devices such as smartphones and tablets. These apps are distributed through various store types, such as Google Play, Apple App Store, and others. Consumer apps function on operating systems such as iOS and Android, and they may involve services such as professional services and managed services. Deployment modes for consumer apps can vary and may include cloud and on-premises options.
The intelligent apps market research report is one of a series of new reports that provides intelligent apps market statistics, including intelligent apps industry global market size, regional shares, competitors with intelligent apps market share, detailed intelligent apps market segments, market trends, and opportunities, and any further data you may need to thrive in the intelligent apps industry. This intelligent apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The intelligent apps market size is expected to see exponential growth in the next few years. It will grow to $193.03 billion in 2028 at a compound annual growth rate (CAGR) of 35.9%. The anticipated growth in the forecast period can be attributed to the rapid development in the mobile app ecosystem, increased integration with Internet of Things (IoT) devices, advancements in Natural Language Processing (NLP), the rise of cloud computing, and the continuous increase in mobile device adoption. Major trends expected in the forecast period encompass explainable AI, human augmentation, integration of emotional intelligence, emphasis on sustainable and ethical AI practices, and the adoption of multi-modal interaction capabilities in intelligent apps.
The increasing demand for enterprise applications is poised to drive the growth of the intelligent apps market in the foreseeable future. Enterprise applications, encompassing large-scale software solutions, are designed to support and streamline complex organizational business processes and functions. Intelligent apps, integrating with or complementing enterprise applications, leverage artificial intelligence (AI) and machine learning to enhance efficiency, data analytics, and decision-making capabilities, catering to the evolving needs of modern businesses. Eurostat, the statistical office of the European Union, reported in May 2022 that in 2021, 38% of enterprises in the European Union utilized enterprise resource planning (ERP) software applications. The adoption of ERP varied, with small enterprises at 33% and large enterprises at 81%. This increasing demand for enterprise applications is a key driver propelling the growth of the intelligent apps market.
Major players in the intelligent apps market are actively developing new products, particularly focusing on analytics apps, to maintain a competitive edge. Analytics apps are software applications specifically designed for data analysis, interpretation, and visualization. For example, Salesforce Inc., a US-based software company, launched Service Intelligence in November 2023 to enhance agent productivity and customer satisfaction. Powered by Data Cloud, Salesforce's real-time hyperscale data engine, Service Intelligence provides seamless access to business data within Service Cloud, eliminating the need to toggle between screens. The app features pre-built, customizable dashboards for critical metrics, leverages AI-driven insights through Einstein Conversation Mining, and integrates with Tableau for enhanced data exploration. Upcoming features such as Copilot for Service, Einstein Studio, and Customer Effort Score aim to further improve user interaction and generate valuable AI-powered insights.
In October 2023, Salesforce Inc. acquired Airkit.AI for an undisclosed amount. This acquisition enhances Salesforce's AI capabilities, particularly in customer service applications, fostering innovation and accelerating the development of AI-driven customer experiences within the Customer 360 Platform. Airkit.ai, a US-based developer of flexible, omni-channel customer engagement applications and AI-based customer service agents, brings valuable expertise to Salesforce, reinforcing its position in delivering intelligent solutions for enhanced customer interactions. This strategic acquisition reflects the commitment to advancing AI technologies in the intelligent apps market.
Major companies operating in the intelligent apps market report are Amazon.com Inc., Apple Inc., Alphabet Inc., Samsung Electronics Co. Ltd., Microsoft Corporation, China Mobile Limited, Meta Platforms Inc., Huawei Technologies Co. Ltd., Intel Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Hewlett Packard Enterprise Company, Salesforce Inc., Cognizant Technology Solutions Corporation, Baidu Inc., ServiceNow Inc., Twilio Inc., Pegasystems Inc., TIBCO Software Inc., BlackBerry Limited, MicroStrategy Incorporated, CloudMinds Inc., Zebra Medical Vision Ltd., Avaamo Inc., iCarbonX, ClarifAI Inc., Arkenea Inc.
North America was the largest region in the intelligent apps market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the intelligent apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the intelligent apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The intelligent apps market includes revenues earned by entities by providing services such as language translation services, financial planning and analysis, document and content management, and navigation and location-based services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The intelligent apps market consists of sales of smartphones, tablets, computers, smartwatches, and connected devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
An intelligent app, or AI-powered app, is a software application that utilizes advanced technologies such as machine learning, natural language processing, and data analytics to deliver a sophisticated and dynamic user experience. These applications are designed to offer proactive suggestions, recommendations, and actions, ultimately saving users time and effort in their interactions with the software.
The main types of intelligent apps include consumer apps, enterprise apps, providers, infrastructure, data collection and preparation, and machine intelligence. Consumer apps are software applications crafted for personal use by individual end-users and are typically accessible through app stores on devices such as smartphones and tablets. These apps are distributed through various store types, such as Google Play, Apple App Store, and others. Consumer apps function on operating systems such as iOS and Android, and they may involve services such as professional services and managed services. Deployment modes for consumer apps can vary and may include cloud and on-premises options.
The intelligent apps market research report is one of a series of new reports that provides intelligent apps market statistics, including intelligent apps industry global market size, regional shares, competitors with intelligent apps market share, detailed intelligent apps market segments, market trends, and opportunities, and any further data you may need to thrive in the intelligent apps industry. This intelligent apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Intelligent Apps Market Characteristics3. Intelligent Apps Market Trends and Strategies32. Global Intelligent Apps Market Competitive Benchmarking33. Global Intelligent Apps Market Competitive Dashboard34. Key Mergers and Acquisitions in the Intelligent Apps Market
4. Intelligent Apps Market - Macro Economic Scenario
5. Global Intelligent Apps Market Size and Growth
6. Intelligent Apps Market Segmentation
7. Intelligent Apps Market Regional and Country Analysis
8. Asia-Pacific Intelligent Apps Market
9. China Intelligent Apps Market
10. India Intelligent Apps Market
11. Japan Intelligent Apps Market
12. Australia Intelligent Apps Market
13. Indonesia Intelligent Apps Market
14. South Korea Intelligent Apps Market
15. Western Europe Intelligent Apps Market
16. UK Intelligent Apps Market
17. Germany Intelligent Apps Market
18. France Intelligent Apps Market
19. Italy Intelligent Apps Market
20. Spain Intelligent Apps Market
21. Eastern Europe Intelligent Apps Market
22. Russia Intelligent Apps Market
23. North America Intelligent Apps Market
24. USA Intelligent Apps Market
25. Canada Intelligent Apps Market
26. South America Intelligent Apps Market
27. Brazil Intelligent Apps Market
28. Middle East Intelligent Apps Market
29. Africa Intelligent Apps Market
30. Intelligent Apps Market Competitive Landscape and Company Profiles
31. Intelligent Apps Market Other Major and Innovative Companies
35. Intelligent Apps Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Intelligent Apps Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on intelligent apps market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
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- Assess the Russia - Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description:
Where is the largest and fastest growing market for intelligent apps ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The intelligent apps market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Type: Consumer Apps; Enterprise Apps; Providers; Infrastructure; Data Collection and Preparation; Machine Intelligence.2) By Store Type: Google Play; Apple App Store; Other Stores
3) By Operating System: IOS; Android; Services; Professional Services; Managed Services
4) By Deployment Mode: Cloud; On- Premises
Key Companies Mentioned: Amazon.com Inc.; Apple Inc.; Alphabet Inc.; Samsung Electronics Co. Ltd.; Microsoft Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon.com Inc.
- Apple Inc.
- Alphabet Inc.
- Samsung Electronics Co. Ltd.
- Microsoft Corporation
- China Mobile Limited
- Meta Platforms Inc.
- Huawei Technologies Co. Ltd.
- Intel Corporation
- International Business Machines Corporation (IBM)
- Oracle Corporation
- SAP SE
- Hewlett Packard Enterprise Company
- Salesforce Inc.
- Cognizant Technology Solutions Corporation
- Baidu Inc.
- ServiceNow Inc.
- Twilio Inc.
- Pegasystems Inc.
- TIBCO Software Inc.
- BlackBerry Limited
- MicroStrategy Incorporated
- CloudMinds Inc.
- Zebra Medical Vision Ltd.
- Avaamo Inc.
- iCarbonX
- Clarifai Inc.
- Arkenea Inc
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 175 |
| Published | March 2024 |
| Forecast Period | 2024 - 2028 |
| Estimated Market Value ( USD | $ 56.62 Billion |
| Forecasted Market Value ( USD | $ 193.03 Billion |
| Compound Annual Growth Rate | 35.9% |
| Regions Covered | Global |
