Adaptive Learning Market Report 2025

The adaptive learning market size has grown exponentially in recent years. It will grow from $2.87 billion in 2024 to $4.39 billion in 2025 at a compound annual growth rate (CAGR) of 52.8%. The growth in the historic period can be attributed to increasing demand for personalized education, rising online learning trends, data analytics and ai integration, globalization of education, increasing awareness and acceptance.

The adaptive learning market size is expected to see rapid growth in the next few years. It will grow to $9.09 billion in 2029 at a compound annual growth rate (CAGR) of 20%. The growth in the forecast period can be attributed to growing emphasis on lifelong learning, integration with virtual and augmented reality, rising demand for corporate training solutions, expansion of e-learning market, focus on accessibility and inclusivity. Major trends in the forecast period include technological advancements, continued technological innovation, strategic partnerships and collaborations, personalized learning paths, mobile learning solutions.

The forecast of 20% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff barriers are expected to hamper U.S. educational institutions by increasing the cost of artificial intelligence-powered tutoring algorithms and cognitive assessment tools imported from Canada and Finland, thereby slowing personalized learning adoption and elevating edtech implementation costs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

Government initiatives aimed at promoting adaptive learning solutions are expected to drive the growth of the adaptive learning market moving forward. These initiatives refer to specific programs, policies, or actions implemented by governmental bodies to address key issues, achieve defined objectives, or foster positive societal changes. With the backing of such government efforts, adaptive learning platforms and tools can be integrated into the modernization of digital infrastructure within schools and other educational institutions. For example, in September 2024, the UK government announced a $5.19 million (£4 million) investment to incorporate AI into education. This initiative seeks to reduce teachers' administrative workload by utilizing AI for tasks such as lesson planning and grading. It is part of a broader AI strategy in public services, with $41.54 million (£32 million) allocated to 98 AI projects aimed at stimulating economic growth and enhancing public service efficiency. Thus, government initiatives for adaptive learning solutions are fueling the expansion of the personalized learning market.

Leading companies in the adaptive learning market are innovating technologies such as adaptive learning AI systems to cater to evolving customer needs. AI systems are computer-based platforms designed to perform tasks typically requiring human intelligence. For instance, in January 2024, Squirrel AI, a Chinese technology company specializing in online education, introduced its First Adaptive Learning AI System. This system utilizes artificial intelligence and adaptive learning technologies to deliver personalized and effective learning experiences for students. Squirrel AI plans to offer this system for free to 20 percent of children from low-income families, emphasizing inclusivity and accessibility.

In August 2023, Discovery Education, a global education technology company based in the US, acquired DreamBox Learning, a provider of adaptive learning technology, for an undisclosed amount. This acquisition enables Discovery Education to enhance teacher and student access to personalized, adaptive learning experiences in math and English language arts. It also broadens Discovery Education's impact on student success by offering personalized learning experiences across various disciplines.

Major companies operating in the adaptive learning market report are Pearson, Follett, John Wiley & Sons, McGraw-Hill, K12 Inc., Stride Inc., Houghton Mifflin Harcourt, Edmentum, Imagine Learning, Curriculum Associates LLC, Rosetta Stone, Impelsys, Istation, Achieve3000, DreamBox Learning, VitalSource, Knewton Alta, ALEKS, Area9 Lyceum, Carnegie Learning, Mathspace, Knowre, Realizeit, CogBooks Limited, Smart Sparrow, Cerego, Fulcrum Labs, Squirrel AI, Learning Explorer Inc., ScootPad Corp.

North America was the largest region in the adaptive learning market in 2024. The regions covered in the adaptive learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the adaptive learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The adaptive learning market includes revenues earned by entities by adaptive learning platforms, intelligent tutoring systems, learning management systems (LMS) with adaptive features, content authoring tools, data analytics and machine learning tools, personalized learning apps and software, educational games and simulations, and training and consulting services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The adaptive learning market consists of sales of field-programmable gate arrays (FPGAs), neuromorphic processors, and graphics processing units (GPUs). Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

Adaptive learning is an educational strategy leveraging technology and data to tailor learning experiences for each student. It utilizes algorithms and artificial intelligence to assess individual strengths and weaknesses, preferences, and learning speed.

The primary components of the adaptive learning market are platforms and services. Platforms typically denote digital systems or frameworks facilitating users to access and engage with educational resources, tools, and content. Deployment modes encompass on-premise and cloud options. The applications span across ed-tech companies and educational institutions, serving various end-users including academics and enterprises.

The adaptive learning market research report is one of a series of new reports that provides adaptive learning market statistics, including the adaptive learning industry global market size, regional shares, competitors with an adaptive learning market share, detailed adaptive learning market segments, market trends and opportunities, and any further data you may need to thrive in the adaptive learning industry. This adaptive learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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