The Global Vanilla Extract Market size is expected to reach $6.5 billion by 2030, rising at a market growth of 4.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 27,180.29 tonnes, experiencing a growth of 4.0% (2019-2022).
Convenience stores have become quick and accessible sources for consumers purchasing baking essentials on the go. The convenience factor aligns with the need for immediate access to ingredients for spontaneous cooking and baking ventures. Consequently, the convenience stores segment would generate approximately 17.2 % of the market by 2030. Also, France would utilize 1,417.80 tonnes of vanilla extract in personal care by 2030. Convenience stores can diversify their vanilla extract offerings, providing options such as single-use packets, smaller bottles, or multipacks.
Vanilla extract is obtained from vanilla beans, making it a natural flavoring agent. Consumers often associate natural ingredients with better health and wellness, as opposed to artificial or synthetic additives. The perception that vanilla extract is a pure and natural flavor contributes to its popularity. Thus, these factors will assist in the expansion of the market.
Additionally, Vanilla's sweet, warm, and comforting scent makes it a popular choice in the fragrance industry. As a base note, it is frequently incorporated into perfumes and colognes, alone or in conjunction with other fragrances. Vanilla's association with relaxation and comfort adds to its appeal in products that promote well-being. Hence, these aspects will assist in the growth of the market.
However, Vanilla orchids thrive in specific temperature and humidity conditions. Changes in climate, including rising temperatures and altered rainfall patterns, can disrupt the delicate balance required for optimal vanilla growth. Extreme heat or excessive rainfall can negatively impact flowering, pollination, and the overall development of vanilla pods. Thus, owing to these factors, the market will witness decreased demand in the coming years.
Convenience stores have become quick and accessible sources for consumers purchasing baking essentials on the go. The convenience factor aligns with the need for immediate access to ingredients for spontaneous cooking and baking ventures. Consequently, the convenience stores segment would generate approximately 17.2 % of the market by 2030. Also, France would utilize 1,417.80 tonnes of vanilla extract in personal care by 2030. Convenience stores can diversify their vanilla extract offerings, providing options such as single-use packets, smaller bottles, or multipacks.
Vanilla extract is obtained from vanilla beans, making it a natural flavoring agent. Consumers often associate natural ingredients with better health and wellness, as opposed to artificial or synthetic additives. The perception that vanilla extract is a pure and natural flavor contributes to its popularity. Thus, these factors will assist in the expansion of the market.
Additionally, Vanilla's sweet, warm, and comforting scent makes it a popular choice in the fragrance industry. As a base note, it is frequently incorporated into perfumes and colognes, alone or in conjunction with other fragrances. Vanilla's association with relaxation and comfort adds to its appeal in products that promote well-being. Hence, these aspects will assist in the growth of the market.
However, Vanilla orchids thrive in specific temperature and humidity conditions. Changes in climate, including rising temperatures and altered rainfall patterns, can disrupt the delicate balance required for optimal vanilla growth. Extreme heat or excessive rainfall can negatively impact flowering, pollination, and the overall development of vanilla pods. Thus, owing to these factors, the market will witness decreased demand in the coming years.
By Product Analysis
Based on product type, the market is segmented into liquid and powder. In 2022, the powder segment garnered a 22.95 % revenue share in the market. Vanilla extract in powder form offers convenience in handling and incorporating the flavor into various recipes. This makes it a practical choice for consumers and manufacturers, ensuring a stable and reliable ingredient in the pantry. Hence, these aspects will pose lucrative growth prospects for the segment.By Source Analysis
On the basis of source, the market is divided into natural and synthetic. The natural segment recorded a 70.6 % revenue share in the market in 2022. In terms of volume, natural segment would produce 18,324.35 tonnes in 2022. Consumers, motivated by a desire for healthier lifestyles, are actively avoiding products with artificial additives, preservatives, and synthetic flavorings. Natural vanilla extract aligns with clean label preferences, as it is derived directly from vanilla beans without synthetic compounds. Hence, these factors can boost the growth of the segment.
By Application Analysis
Based on application, the market is divided into food & beverages, personal care, and others. In 2022, the personal care segment witnessed a 28.8 % revenue share in the market. Using vanilla in personal care aligns with the growing popularity of aromatherapy. South Korea’s trade surplus in the cosmetics sector grew by 28.6 percent to $7.8 billion. Thus, these aspects will boost the growth of the segment.By Distribution Channel Analysis
On the basis of distribution channel, the market is divided into business-to-business, supermarkets & hypermarkets, convenience stores, departmental stores, and online sales channels. The business-to-business segment recorded the 36.7% revenue share in the market in 2022. Vanilla extract is a staple ingredient in the bakery and confectionery industry. Therefore, these aspects can lead to enhanced demand in the segment.By Regional Analysis
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired a 31 % revenue share in the market. Europe has a rich culinary heritage with a diverse range of cuisines. The demand for vanilla extract has been fueled by its versatile use in traditional European recipes and global culinary innovations. Consumers appreciate the ability of vanilla to enhance the flavor profile of various dishes, from desserts to savory dishes. Thus, the segment will expand rapidly in the upcoming years.List of Key Companies Profiled
- McCormick & Company, Inc.
- Kerry Group PLC
- Nielsen-Massey Vanillas, Inc.
- International Flavors & Fragrances, Inc.
- Sauer Brands Inc.
- Naturalight Foods Inc.
- OliveNation, LLC
- Frontier Cooperative
- DSM-Firmenich
- Adams Flavors, Foods & Ingredients, LLC
Market Report Segmentation
By Product Type (Volume, Tonnes, USD Billion, 2019-2030)- Liquid
- Powder
- Natural
- Synthetic
- Food and Beverages
- Personal Care
- Others
- Business-to-Business
- Supermarkets & Hypermarkets
- Convenience Stores
- Departmental Stores
- Online Sales Channels
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Netherlands
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Vanilla Extract Market by Product Type
Chapter 5. Global Vanilla Extract Market by Source
Chapter 6. Global Vanilla Extract Market by Application
Chapter 7. Global Vanilla Extract Market by Distribution Channel
Chapter 8. Global Vanilla Extract Market by Region
Chapter 9. Company Profiles
Companies Mentioned
- McCormick & Company, Inc.
- Kerry Group PLC
- Nielsen-Massey Vanillas, Inc.
- International Flavors & Fragrances, Inc.
- Sauer Brands Inc.
- Naturalight Foods Inc.
- OliveNation, LLC
- Frontier Cooperative
- DSM-Firmenich
- Adams Flavors, Foods & Ingredients, LLC
Methodology
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