The Global Electric Hair Brush Market size is expected to reach $424.1 million by 2030, rising at a market growth of 5.7% CAGR during the forecast period. In the year 2022, the market attained a volume of 12,773.3 thousand units, experiencing a growth of 5.8% (2019-2022).
European consumers prioritize hair health and wellness, seeking products and tools that promote strong, healthy-looking hair. Therefore, the Europe region acquired 35.9% revenue share in 2022. , according to a report on the French aging policy published by the UN, as in other European countries, France faces a continuous and significant increase in older people. The nation had 15 million people aged more than 60 in France in 2012, expected to reach 24 million in 2060.
Personal grooming is often viewed as a form of self-expression and boosting confidence. People want to look and feel their best, and well-styled hair enhances overall appearance and self-confidence. This allow users to achieve various hairstyles and looks, empowering individuals to express their style and project confidence in their daily lives.
Additionally, As people age, hormonal changes can lead to hair texture alterations, including thinning, dryness, and frizziness. This equipped with gentle bristles, adjustable heat settings, and ionization technology can help address these concerns by minimizing damage, reducing frizz, and enhancing manageability. Hence, increasing number of senior citizens has been a pivotal factor in driving the growth of the market.
However, high initial costs may result in a slower adoption rate of this among consumers. Even those interested in the benefits of electric grooming tools may delay or forgo purchasing due to cost concerns, prolonging the time it takes for the market to reach critical mass and achieve widespread acceptance. Thus, high initial cost of this can slow down the growth of the market.
European consumers prioritize hair health and wellness, seeking products and tools that promote strong, healthy-looking hair. Therefore, the Europe region acquired 35.9% revenue share in 2022. , according to a report on the French aging policy published by the UN, as in other European countries, France faces a continuous and significant increase in older people. The nation had 15 million people aged more than 60 in France in 2012, expected to reach 24 million in 2060.
Personal grooming is often viewed as a form of self-expression and boosting confidence. People want to look and feel their best, and well-styled hair enhances overall appearance and self-confidence. This allow users to achieve various hairstyles and looks, empowering individuals to express their style and project confidence in their daily lives.
Additionally, As people age, hormonal changes can lead to hair texture alterations, including thinning, dryness, and frizziness. This equipped with gentle bristles, adjustable heat settings, and ionization technology can help address these concerns by minimizing damage, reducing frizz, and enhancing manageability. Hence, increasing number of senior citizens has been a pivotal factor in driving the growth of the market.
However, high initial costs may result in a slower adoption rate of this among consumers. Even those interested in the benefits of electric grooming tools may delay or forgo purchasing due to cost concerns, prolonging the time it takes for the market to reach critical mass and achieve widespread acceptance. Thus, high initial cost of this can slow down the growth of the market.
By Gender Analysis
By gender, the market is categorized into female and male. In 2022, the female segment held 74.2% revenue share in the market. Females prioritize hair health and maintenance, seeking products and tools that promote strong, healthy-looking hair.By End Use Analysis
Based on end use, the market is classified into household and commercial. The commercial segment acquired 43.4% revenue share in the market in 2022. Commercial users appreciate electric its versatility and customization options, which cater to a wide range of styling needs and preferences.
By Distribution Channel Analysis
On the basis of distribution channel, the market is divided into online and offline. In 2022, the offline segment dominated the market with 58.3% revenue share. In terms of volume offline segment registered 7,265.0 thousand units in 2022. Offline retail outlets allow consumers to experience its firsthand, allowing them to touch, feel, and test the products before purchasing.By Regional Analysis
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region acquired 27.3% revenue share in the market. The beauty and personal care sector are extending quickly in Asia-Pacific due to shifting consumer lifestyles, urbanization, and increased disposable incomes.Recent Strategies Deployed in the Market
- Jan-2023: Panasonic Corporation came into partnership with Molton Brown, a British fragrance brand. Through this partnership, Panasonic Corporation would provide special edition kit. The edition kit is Designed to deliver a comprehensive and luxurious grooming encounter, the MultiShape Ultimate Special Edition Kit ensures users enjoy a top-tier grooming experience.
- Jun-2022: Panasonic Corporation introduced the "MULTISHAPE Modular Personal Care System". The product is designed to deliver a comprehensive and luxurious grooming encounter, the MultiShape Ultimate Special Edition Kit ensures users enjoy a top-tier grooming experience.
- Dec-2021: The Procter & Gamble Company introduced "Smart hair grooming devices". This hairbrush comes with sensors to analyze the speed, time, and force during grooming.
- Jul-2020: Koninklijke Philips N.V. unveiled "Haircare high-tech devices and DIY female grooming products". The products encompass a comprehensive collection, featuring the Facial Pen Trimmer and the high-end SenseIQ range. This signals an expansion of Philips' user-friendly at-home options, responding to the increasing trend of women seeking self-styling solutions in the comfort of their homes.
- Aug-2019: Koninklijke Philips N.V. introduced "Hair Straightening Brush". The product is designed for busy multitasking individuals, this product caters to those who frequently find themselves sacrificing their desired appearance due to time constraints. It guarantees to provide naturally straight hair to women within 5 minutes.
List of Key Companies Profiled
- Panasonic Corporation
- Koninklijke Philips N.V.
- The Procter & Gamble Company
- Revlon, Inc. (MacAndrews & Forbes)
- Spectrum Brands Holdings, Inc.
- Conair LLC (American Securities LLC)
- Dafni
- Helen of Troy Limited
- Corioliss
- Miropure
Market Report Segmentation
By Gender (Volume, Thousand Units, USD Million, 2019-2030)- Female
- Male
- Household
- Commercial
- Offline
- Online
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Electric Hair Brush Market, By Gender
Chapter 5. Global Electric Hair Brush Market, By End Use
Chapter 6. Global Electric Hair Brush Market, By Distribution Channel
Chapter 7. Global Electric Hair Brush Market, By Region
Chapter 8. Company Profiles
Companies Mentioned
- Panasonic Corporation
- Koninklijke Philips N.V.
- The Procter & Gamble Company
- Revlon, Inc. (MacAndrews & Forbes)
- Spectrum Brands Holdings, Inc.
- Conair LLC (American Securities LLC)
- Dafni
- Helen of Troy Limited
- Corioliss
- Miropure
Methodology
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