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Super Bowl LVIII - Sport Event Analysis

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    Report

  • 20 Pages
  • February 2024
  • Region: Global
  • GlobalData
  • ID: 5949742
An analysis of the recent Super Bowl LVIII, including a look at its sponsorship portfolio, broadcasters, prize money, ticketing and attendance.

CBS had in place a media rights agreement worth $2.1 billion annually to broadcast the Super Bowl in 2024, 2028 and 2032. CBS’s coverage generated an average audience of 123.4 million viewers across television and streaming platforms. The American Spanish-language free-to-air television network Univision recorded an average of more than 2.2 million viewers, which was the highest Super Bowl viewership on record for a Spanish-language network.

The average price of an annual sponsorship deal for Super Bowl LVIII was roughly $39.1 million. The NFL’s showpiece event has 17 deals in place that the publisher estimates to be each worth $30 million or more annually. Apple is continuing its lucrative five-year deal to serve as the Super Bowl’s Halftime Show's title sponsor.

Kansas City Chiefs players took home $164,000 for winning Super Bowl LVIII in overtime. Players of losing team the San Francisco 49ers were paid $89,000 for their efforts in the final game of the NFL season.

A detailed overview of the key facts and events which took place across the competion. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer.

Who should buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of Super Bowl LVIII. Viewership industry professionals who want a detailed analysis on the popularity of the event.

Scope

This report provides an overview of the event including its sponsorship portfolio, broadcasters, prize money and ticketing information. An analysis of the events sponsors is included and the estimated annual values of these deals. Information regarding the event’s attendance is also included.

Reasons to Buy

For those wanting an in-depth analysis of how Super Bowl LVIII performed, in the sense of both business and popularity.

Table of Contents

1. Event Introduction
  • Executive Summary
  • Introduction
2. Media Landscape
  • Super Bowl LVIII Broadcast Breakdown in the United States
  • Super Bowl LVIII Broadcasters Breakdown Across the Rest of the World
3. Sponsorship
  • Super Bowl LVIII Sponsorship Portfolio
  • Super Bowl LVIII Sponsorship Portfolio Breakdown
4. Prize Money
  • Super Bowl LVIII Prize Money Breakdown
5. Attendance & Ticketing
  • Super Bowl LVIII Ticketing Breakdown
6. Appendix
  • Sources
7. Contact the Publisher
  • About the Publisher
  • Contact the Publisher - A global network of offices
List of Tables
  • Slide 7 - The table shows Super Bowl LVIII Broadcasters Breakdown in the United States
  • Slide 8 - The table shows Super Bowl LVIII Broadcasters Breakdown Across the Rest of the World
  • Slide 11 - The table shows Super Bowl LVIII Sponsorship Portfolio Breakdown
  • Slide 13 - The table shows Super Bowl LVIII Prize Money
  • Slide 15 - The table shows Super Bowl LVIII Ticketing

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • CBS
  • Univision
  • EA Sports
  • Anheuser-Busch
  • Apple