Blockchain in Media Advertising and Entertainment Market - Global Industry Size, Share, Trends, Opportunity, & Forecast, 2020-2030

Large Enterprise is the fastest growing segment, North America is the largest market globally

The Global Blockchain in Media Advertising and Entertainment Market, valued at USD 2.60 Billion in 2024, is projected to experience a CAGR of 80.22% to reach USD 89.08 Billion by 2030. Blockchain technology in media, advertising, and entertainment involves applying decentralized ledgers and smart contracts to enhance transparency, security, and efficiency across content creation, distribution, and monetization. Main drivers for market growth include the increasing demand for transparent tracking of content ownership and advertising impressions to combat fraud, alongside enabling direct monetization opportunities for creators by reducing intermediary reliance.

Key Market Drivers

A primary catalyst for the Global Blockchain in Media Advertising and Entertainment Market is the imperative for enhanced copyright protection and anti-piracy measures. Content creators and distributors consistently face substantial financial losses due to unauthorized reproduction and distribution of intellectual property. Blockchain technology offers immutable records of ownership and creation timestamps, establishing verifiable provenance for digital assets and enabling transparent rights management. This cryptographic security directly counters illicit activities. According to ElectroIQ, in 2025, digital video piracy costs the global media and entertainment industry approximately $75 billion annually, underscoring the critical need for robust protective solutions.

Key Market Challenges

The scalability of current blockchain networks represents a significant impediment to the growth of the Global Blockchain in Media Advertising and Entertainment Market. These platforms frequently encounter difficulties in processing the extensive transaction volumes and substantial data throughput essential for efficient real-time media distribution and expansive digital advertising ecosystems. The immense volume of digital content interactions and advertising events necessitates a processing capability far exceeding what most current blockchain infrastructures can reliably provide. This limitation directly restricts the broader adoption of blockchain solutions, as they cannot adequately support the operational demands of high-frequency advertising campaigns or instantaneous content delivery platforms.

Key Market Trends

NFT-driven fan engagement and digital collectibles represent a transformative trend, fostering deeper connections between content creators, brands, and their audiences through verifiable digital ownership. This model enables the creation of unique, scarce digital assets that fans can collect, trade, and leverage for exclusive experiences. The inherent transparency and immutability of blockchain technology authenticate these collectibles, providing a secure framework for their provenance and value. This trend significantly diversifies revenue streams for media and entertainment entities beyond traditional consumption models. According to The Block, in October 2024, NBA Top Shot weekly sales reached 43,600 NFTs, representing a 94% increase compared to the prior week, underscoring the growing market for these digital assets and the desire for unique fan interactions.

Key Market Players Profiled:

• IBM Corporation
• Microsoft Corporation
• SAP SE
• Accenture Plc.
• Amazon Web Services Inc.
• Oracle Corporation
• Digital Currency Group Inc.
• Bitfury Holding B.V.
• Factom, Inc.
• Guardtime OU

Report Scope:

In this report, the Global Blockchain in Media Advertising and Entertainment Market has been segmented into the following categories:

By Type of Blockchain:

• Public
• Private

By Application:

• Licensing and Rights Management
• Digital Advertising
• Smart Contracts
• Online Gaming
• Payments

By Size of the Enterprise:

• Small and Medium Enterprise
• Large Enterprise

By Region:

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Blockchain in Media Advertising and Entertainment Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.