Acoustic Vehicle Alerting Systems Market - Global Industry Size, Share, Trends, Opportunity, & Forecast, 2020-2030

Passenger Vehicle is the fastest growing segment, North America is the largest market globally

The Global Acoustic Vehicle Alerting Systems Market, valued at USD 8.31 Billion in 2024, is projected to experience a CAGR of 6.84% to reach USD 12.36 Billion by 2030. Acoustic Vehicle Alerting Systems (AVAS) are safety features designed for inherently quiet vehicles, predominantly electric and hybrid models, to emit audible sounds at low speeds, thereby alerting pedestrians and cyclists to their presence. The market for these systems is primarily driven by global regulatory mandates requiring AVAS installation in new electric and hybrid vehicles to enhance pedestrian safety.

Key Market Drivers

The global Acoustic Vehicle Alerting Systems (AVAS) market is significantly propelled by two primary factors: stringent regulatory mandates for quiet vehicles and the accelerated adoption of electric and hybrid vehicles. Regulatory requirements globally necessitate the inclusion of AVAS in electric and hybrid vehicles to mitigate the safety risks posed by their near-silent operation at low speeds. These mandates create a compulsory market demand for AVAS technology. For instance, according to the United Nations Economic Commission for Europe (UNECE), in October 2023, 54 Contracting Parties had implemented UN Regulation No. 138, which mandates Acoustic Vehicle Alerting Systems for quiet vehicles, ensuring widespread adoption across numerous nations.

Key Market Challenges

The significant challenge of ensuring continuous compliance with varied and evolving international sound standardization mandates directly impedes the growth of the Global Acoustic Vehicle Alerting Systems Market. Automobile manufacturers must allocate substantial resources to research and development to engineer AVAS solutions that meet diverse regional technical specifications. This fragmented regulatory landscape complicates product design and validation processes. For instance, differing sound spectrums, volume levels, and activation speeds across major markets such as the European Union, the United States, and Japan necessitate multiple product variations, increasing production costs and time-to-market.

Key Market Trends

Enhanced acoustic design and brand personalization are becoming pivotal for the Global Acoustic Vehicle Alerting Systems Market. This trend moves beyond mere compliance, focusing on crafting distinctive sound profiles that reinforce brand identity and elevate the overall user experience in electric vehicles. Automakers are leveraging AVAS to differentiate their offerings, turning acoustic signatures into a core aspect of vehicle character. For instance, according to GM News in October 2024, sound engineering now actively contributes to the unique identity of brands like Cadillac and GMC through tailored soundscapes.

Key Market Players Profiled:

• Denso Corporation
• HARMAN International
• Continental AG
• HELLA GmbH & Co. KGaA
• Brigade Electronics Group Plc
• Uno Minda Limited
• LUIS Technology GmbH
• STMicroelectronics International N.V.

Report Scope:

In this report, the Global Acoustic Vehicle Alerting Systems Market has been segmented into the following categories:

By Vehicle Type:

• Passenger Vehicles
• Commercial Vehicles

By Sales Channel:

• OEM
• Aftermarket

By Propulsion:

• ICE
• BEV
• PHEV
• FCEV

By Region:

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Acoustic Vehicle Alerting Systems Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.