Forensic Brand Protection Services Market - Global Industry Size, Share, Trends, Opportunity, & Forecast, 2020-2030

Healthcare is the fastest growing segment, North America is the largest market globally

The Global Forensic Brand Protection Services Market will grow from USD 2.50 Billion in 2024 to USD 3.55 Billion by 2030 at a 6.03% CAGR. Forensic brand protection services encompass specialized investigative, analytical, and enforcement activities designed to combat counterfeiting, piracy, and intellectual property infringement, thereby safeguarding a brand's reputation and revenue. Key market growth drivers include the increasing global proliferation of illicit goods, the expanding complexity of international supply chains exacerbated by e-commerce proliferation, and a heightened corporate focus on ensuring product and brand integrity across diverse markets.

Key Market Drivers

The increasing global counterfeiting threats and intellectual property crimes represent a primary impetus for the growth of forensic brand protection services. The widespread proliferation of fake goods not only erodes brand value and consumer trust but also poses significant economic and safety risks. These illicit activities are increasingly sophisticated, involving complex international networks that necessitate advanced investigative and analytical tools for detection and enforcement. For instance, according to the European Union Intellectual Property Office and the European Commission's Directorate-General for Taxation and Customs Union, in their "EU enforcement of intellectual property rights: results at the EU border and in the EU internal market 2024" report, in 2024, approximately 112 million fake items were detained in the European Union, with an estimated value exceeding EUR 3.8 billion.

Key Market Challenges

The fragmented nature of global regulatory frameworks presents a significant impediment to the growth of the Global Forensic Brand Protection Services Market. Diverse national laws, varied enforcement mechanisms, and differing legal standards across jurisdictions directly complicate consistent cross-jurisdictional enforcement efforts against illicit goods. This lack of harmonization requires service providers to adapt their strategies for each market, leading to increased operational complexity and higher costs for brand owners.

Key Market Trends

Predictive AI-Powered Brand Protection represents a crucial shift in forensic strategies, leveraging artificial intelligence and machine learning to analyze vast datasets and anticipate potential counterfeiting activities before they fully materialize. This proactive capability allows brands to identify emerging threats, detect patterns of illicit trade, and implement targeted interventions more efficiently than manual processes. For example, according to the World Intellectual Property Organization, in 2024, trademark owners from 133 countries filed 6,168 cases under the Uniform Domain Name Dispute Resolution Policy and national ccTLD variations, highlighting the persistent challenge of online brand infringement that AI-powered tools help to address.

Key Market Players Profiled:

• Authentix, Inc
• Avery Dennison Corporation
• 3M Company
• Brady Worldwide Inc.
• De La Rue PLC
• Eastman Kodak Company
• WiseKey International Holding Ltd
• Infineon Technologies AG
• Applied DNA Sciences, Inc.
• AlpVision SA

Report Scope:

In this report, the Global Forensic Brand Protection Services Market has been segmented into the following categories:

By Offering:

• Security Labels
• Security Inks
• Holograms

By Application:

• Energy
• Transportation & Logistics
• Security
• Manufacturing
• Healthcare
• Others

By Region:

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Forensic Brand Protection Services Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.