Gluten-free Pizza Crust Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Gluten-free Pizza Crust Market is projected to expand from USD 4.00 Billion in 2025 to USD 6.19 Billion by 2031, reflecting a compound annual growth rate of 7.56%. This sector consists of bakery bases formulated without gluten-containing grains such as wheat, barley, or rye, utilizing substitutes like cauliflower, rice flour, and tapioca to accommodate consumers with specific dietary needs. Primary growth drivers include rising global celiac disease diagnosis rates and a broader consumer shift toward health-conscious habits, where gluten-free options are associated with improved digestion and wellness. Consequently, manufacturers and foodservice operators are expanding their allergen-free portfolios to serve this increasing population.

However, the industry faces significant hurdles regarding high production costs and retail pricing compared to conventional wheat products. The need for specialized ingredients and dedicated facilities to ensure safety necessitates a premium pricing structure, which can deter budget-conscious buyers and limit mass adoption. Data from Coeliac UK in 2024 indicates that a weekly shop for gluten-free items can be 35% more expensive than standard equivalents. This economic disparity presents a critical barrier that may hinder broader market penetration for specialized items like gluten-free pizza crusts.

Market Drivers

A growing preference for health-oriented and free-from diets is fundamentally reshaping the market, as consumers increasingly adopt gluten-free lifestyles for both medical management and perceived wellness benefits. This shift has driven a sustained surge in information seeking; according to a January 2025 FoodNavigator article titled 'Gluten-free: How food and beverage can capitalise on growing trend,' consumer interest in gluten-free topics increased by 350% throughout 2024. To capture this expanding demographic, retailers are diversifying their offerings, moving these products from niche dietary sections into mainstream aisles.

Simultaneously, the proliferation of gluten-free options in quick-service and full-service restaurants is normalizing consumption in out-of-home dining scenarios. Manufacturers are investing heavily in dedicated supply chains to ensure safety, resulting in substantial revenue growth within specific channels. For instance, British Baker reported in May 2025 that Dr. Schär UK’s foodservice division achieved 28% growth in 2024. This momentum is mirrored in broader financial performance, with Dr. Schär’s February 2025 report announcing a global turnover of €624 million - an 11% increase driven by strategic international expansion.

Market Challenges

The significant gap between production costs and retail prices poses a major obstacle to the expansion of the global gluten-free pizza crust market. Manufacturers incur elevated expenses due to the procurement of specialized alternative ingredients and the maintenance of dedicated facilities to prevent cross-contamination. These operational demands necessitate a premium pricing strategy that frequently places products out of reach for budget-conscious buyers, particularly affecting the lifestyle segment of the consumer base who may revert to conventional alternatives when faced with steep costs.

This pricing barrier effectively restricts the category from achieving mass market penetration comparable to traditional bakery items. Industry advocacy groups highlight this economic divide; according to Celiac Canada in 2024, gluten-free foods cost between 150 percent and 500 percent more than standard wheat-based equivalents. Such a profound price difference makes it difficult for gluten-free pizza crusts to compete on shelf space and affordability, directly stalling broader adoption rates and overall market growth.

Market Trends

The market is observing a decisive shift toward vegetable-infused formulations, particularly cauliflower-based alternatives, as consumers demand nutrient-dense options that provide functional benefits beyond allergen avoidance. This trend has elevated brands specializing in vegetable-forward crusts, driving significant valuation and consolidation within the frozen sector as manufacturers leverage the low-carbohydrate appeal. As noted in a November 2025 Food Dive article, the leading brand Caulipower was estimated to have over $120 million in annual sales prior to its purchase by a private equity firm, underscoring the commercial scale of this segment.

Concurrently, the sector is experiencing rapid integration into mainstream foodservice and quick-service restaurant menus, driven by operators seeking to capture inclusive dining demographics without compromising service speed. Major pizza chains and independent operators are increasingly standardizing gluten-free crust availability, often utilizing pre-formed parbaked formats to ensure safety and mitigate lost sales from mixed-diet groups. This improved accessibility is supported by industry data; a November 2024 press release from Rich Products indicates that gluten-free pies are now present on 13.6% of pizza menus across the foodservice landscape.

Key Players Profiled in the Gluten-free Pizza Crust Market

• Udi's Gluten Free
• Rich Products Corporation
• Gillian's Foods
• Conagra Brands, Inc.
• Kinnikinnick Foods Inc.
• Rizzuto Foods
• Vicolo
• Moonlight Pizza Company
• Nestle USA (DiGiorno)
• Dominos Pizza Inc.

Report Scope

In this report, the Global Gluten-free Pizza Crust Market has been segmented into the following categories:

Gluten-free Pizza Crust Market, by Type:

• Organic
• Conventional

Gluten-free Pizza Crust Market, by End Use:

• Retail
• Bakeries
• Others

Gluten-free Pizza Crust Market, by Distribution Channel:

• Offline
• Online

Gluten-free Pizza Crust Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Gluten-free Pizza Crust Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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