Therapeutic Hair Oil Market Report 2026

The therapeutic hair oil market size has grown rapidly in recent years. It will grow from $3.79 billion in 2025 to $4.37 billion in 2026 at a compound annual growth rate (CAGR) of 15.3%. The growth in the historic period can be attributed to rising awareness of hair health, increasing hair damage due to pollution, growing use of traditional hair care remedies, expansion of cosmetic product usage, increasing demand for scalp nourishment.

The therapeutic hair oil market size is expected to see rapid growth in the next few years. It will grow to $8.5 billion in 2030 at a compound annual growth rate (CAGR) of 18.1%. The growth in the forecast period can be attributed to growing focus on hair wellness, rising preference for natural treatment oils, increasing concerns about hair loss, expansion of premium hair care trends, growing consumer shift toward therapeutic solutions. Major trends in the forecast period include increasing demand for hair repair and nourishment solutions, rising popularity of herbal and natural hair treatment oils, growing focus on scalp health and hair strengthening, expansion of preventive hair care practices, strengthening consumer inclination toward hair wellness.

The increasing demand in the hair care sector is expected to propel the growth of the therapeutic hair oil market going forward. Hair care refers to the practice of maintaining and improving the health, cleanliness, and appearance of hair. Therapeutic hair oils offer specialized products that address specific hair and scalp concerns, providing targeted solutions that align with evolving consumer preferences for wellness-oriented and problem-solving hair care. For instance, in May 2025, according to The National Hair & Beauty Federation (NHBF), a UK-based not-for-profit trade association, the hair and beauty industry in the UK achieved a turnover of £5.8 billion ($7.43 billion) in 2023-2024, while the number of hair and beauty businesses grew by 1,240, marking a 2.5% increase compared to the previous year. Therefore, the increasing demand in the hair care sector is driving the growth of the therapeutic hair oil market.

Major companies operating in the therapeutic hair oil market are developing innovative products, such as hair growth oils, to strengthen their position in the market. Hair growth oils are formulated to promote healthy hair growth, nourish the scalp, and strengthen hair follicles. For instance, in December 2023, Dabur Vatika, an India-based ayurveda company, launched Rosemary Hair Growth Oil, fortified with rosemary, hibiscus, and coconut. The product is designed to support fuller, thicker, and stronger hair and was developed through extensive research and development to address multiple hair-related concerns, reflecting the brand’s commitment to holistic hair care solutions.

In December 2023, Unilever PLC, a UK-based consumer goods and personal-care company, acquired K18 Inc. for an undisclosed amount. Through this acquisition, Unilever aims to expand its premium haircare portfolio by incorporating K18’s science-driven bond-repair hair treatments and leveraging the brand’s strong global presence to meet rising consumer demand for salon-quality haircare solutions used at home. K18 Inc. is a US-based personal-care company specializing in advanced, biotechnology-backed hair repair and treatment products.

Major companies operating in the therapeutic hair oil market report are Johnson & Johnson, Procter & Gamble, Unilever, L'Oréal S.A., Henkel AG & Co. KGaA, Bajaj Corp Ltd., Coty Inc., Patanjali Ayurved, Dabur Ltd., Marico Limited, Aveda Corporation, Biotique, Khadi Natural, The Himalaya Drug Company, Lotus Herbals, Cavin Care Group, Emami Group, VLCC Health Care Limited, A.G Industries, Moroccanoil, Apivita, Soulflower Co.Ltd., TRESemmé, Parachute.

Asia-Pacific was the largest region in the therapeutic hair oil market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the therapeutic hair oil market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the therapeutic hair oil market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The therapeutic hair oil market consists of sales of jojoba oil, moroccan argan oil, geranium oil, avocado oil, pumpkin seed oil, and lavender oil. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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