South America Gardening Equipment Market Outlook, 2029

The market for gardening equipment in South America is dynamic and diverse, influenced by a range of factors, including consumer preferences, economic factors, climatic variations, and cultural practices. In South America, where there is an abundance of biodiversity, a wide range of ecosystems, and a strong sense of kinship with the natural world, gardening has traditional cultural significance. Gardens throughout South America reflect the distinct climatic conditions and indigenous traditions of each region, from the lush tropical rainforests of the Amazon to the arid landscapes of the Andean highlands. The market for gardening equipment in South America has grown significantly in recent years due to a number of important factors.

As a result of population growth and urbanisation, residential areas have expanded and urban green spaces have proliferated, increasing the need for gardening tools among city people who want to maintain their balconies, lawns, and gardens. Growing disposable incomes and evolving lifestyles have also added to the appeal of gardening as a pastime and way to improve the aesthetics of homes. Additionally, interest in eco-friendly gardening techniques and tools has increased due to a growing understanding of environmental sustainability and the value of green spaces in urban planning. Despite these opportunities, the South American gardening equipment market faces challenges such as infrastructure limitations, distribution complexities, and price sensitivity among consumers. Variations in climate and soil conditions across different regions present unique challenges for manufacturers and retailers in meeting the diverse needs of customers. Moreover, competition from unorganised sectors, counterfeit products, and regulatory constraints add further complexities to the market landscape.

According to the report “South America Gardening Equipment Market Outlook, 2029,”, the South America Gardening Equipment market is expected to add more than USD 1 Billion from 2024-2029. Gardening holds significant cultural importance in many South American countries, where it is often deeply rooted in indigenous traditions and practices. Culturally, gardening is not only a means of food production but also a way of connecting with nature, preserving cultural heritage, and fostering community ties. As a result, there is a strong cultural inclination towards gardening, driving demand for gardening equipment among households, communities, and institutions.

South America's population growth and rapid urbanisation have resulted in the rise of urban green spaces and residential area expansion. As more people choose to live in cities, gardening is becoming more popular as a means of establishing green spaces, enhancing interior design, and fostering wellbeing. In order to cultivate gardens, balconies, and rooftops in their homes, urban dwellers look for gardening supplies like pots, planters, tools, and irrigation systems. Increasing homeownership rates and rising incomes among the middle class in South America have spurred demand for gardening equipment as homeowners invest in property improvements and lifestyle amenities.

Homeowners take pride in their homes and gardens, investing in landscaping, lawn care, and gardening equipment to enhance curb appeal, create outdoor living spaces, and increase property value. There is a growing awareness of environmental sustainability and the importance of green spaces in South America. As consumers become more conscious of their environmental impact, there is a rising demand for eco-friendly gardening equipment such as compost bins, rainwater harvesting systems, organic fertilisers, and energy-efficient tools. Sustainable gardening practices, including organic gardening, permaculture, and water conservation, drive demand for equipment that supports environmentally friendly gardening methods.

Market Drivers

Growing Interest in Sustainable Living: The growing interest of consumers in sustainable living practices is a major driver of the South American gardening equipment market. Living sustainably and leaving as little of an ecological footprint as possible are becoming more and more important as people become more conscious of environmental problems like pollution, deforestation, and climate change. Because it encourages activities like composting, organic gardening, and water conservation, gardening is essential to sustainable living. Compost bins, rainwater harvesting systems, organic fertilisers, and energy-efficient tools are among the gardening supplies that South American consumers are increasingly looking for in line with their sustainability values. In response to this demand, producers and merchants are broadening the range of products they offer to incorporate environmentally friendly gardening supplies and encourage sustainable gardening methods through marketing and educational campaigns.

Government Initiatives and Urban Greening Programs: Gardening equipment sales in South America are largely driven by government initiatives and urban greening initiatives. The value of green spaces in enhancing public health, biodiversity, and urban quality of life is acknowledged by numerous South American governments. Consequently, policies, incentives, and funding programmes are put into place to facilitate the growth of parks, community gardens, and green infrastructure initiatives. The demand for gardening tools is increased by these initiatives among private citizens, public institutions, and communities taking part in urban greening projects. Government assistance can come in many forms, such as financing for landscaping projects, grants for garden installations, and laws encouraging green building methods. Governments can create opportunities for manufacturers and retailers to meet the growing demand for gardening equipment and services by investing in urban green spaces.

Market Challenges

Competition from the Unorganised Sector: The competition from the unorganised sector is one of the major issues facing the South American gardening equipment market. Local suppliers, small-scale producers, and unofficial sellers who do business outside of established retail channels fall into this category. The unorganised sector frequently undercuts prices and erodes market share for well-known brands and authorised retailers by providing cheaper substitutes or counterfeit goods. Additionally, these unregulated sellers might not follow warranty terms or quality requirements, jeopardising the integrity of the product and losing the trust of customers. It is imperative for established manufacturers and retailers to set themselves apart from the unorganised sector by focusing on three key areas: product quality, brand reputation, and customer service. In the face of pricing pressure, market share can be preserved, and the effects of unorganised competition can be lessened by making investments in distribution networks, brand awareness, and after-sales support.

Climate Variability: The varying climates in the various regions of South America pose a serious challenge to the gardening equipment market. From tropical rainforests to arid deserts, South America is home to a wide variety of climate zones, each with its own distinct weather patterns and natural surroundings. Variability in the climate can have an impact on plant choices, gardening techniques, and the most popular gardening tools. For instance, areas with high rainfall might need specialised drainage and irrigation systems, whereas arid regions might put more emphasis on water-saving devices and drought-tolerant plants. Retailers and manufacturers must modify their product lines to meet the unique gardening requirements and climate conditions of various South American regions.

Based on the product types, they are segmented into lawn mowers, hand tools and wheeled implements, handheld power tools, and water equipment.

In South America, handheld power tools contribute to the market because, when compared to manual alternatives, handheld power tools like electric or battery-operated trimmers, hedge clippers, and leaf blowers are more efficient and convenient. With the help of these tools, gardeners can complete tasks faster and with less physical effort, increasing the accessibility and enjoyment of gardening for a larger group of people. When it comes to gardening maintenance, consumers are becoming more and more interested in handheld power tools as a way to maximise their time and effort. Rapid urbanisation in South America has led to smaller living spaces, including urban apartments, townhouses, and condominiums with limited outdoor areas.

In such environments, handheld power tools are preferred for their compact size and versatility, allowing gardeners to effectively maintain gardens, balconies, and patios without the need for larger, more cumbersome equipment. These tools are well-suited for urban gardening practices such as vertical gardening, container gardening, and rooftop gardening, where space is limited but the desire for greenery remains high. Handheld power tools are generally easier to use than traditional manual tools, making them appealing options for both novice and experienced gardeners alike. With features such as lightweight designs, ergonomic handles, and intuitive controls, these tools require minimal training and physical exertion to operate effectively. As gardening becomes more accessible to a broader audience, the demand for handheld power tools increases, driving market growth in South America.

In terms of end users, they are bifurcated into commercial/government and residential. According to the report, the sales channels are bifurcated into lawn and garden specialty stores, home centers, national retailers and discount stores, hardware stores, and e-commerce.

In South America, the commercial/government sector contributes the highest market share. Governments and commercial entities in South America are responsible for maintaining public green spaces such as parks, gardens, and recreational areas. These entities require a wide range of gardening equipment to upkeep and beautify these spaces, including lawn mowers, trimmers, leaf blowers, and irrigation systems. The extensive size and scale of public green spaces necessitate the use of commercial-grade equipment, leading to a higher demand from the commercial and government sectors.

Many South American cities have implemented urban greening initiatives to combat environmental issues such as air pollution, urban heat islands, and loss of biodiversity. These initiatives involve planting trees, establishing green corridors, and creating green roofs and walls to enhance urban ecosystems and improve the quality of life for residents. Governments and commercial organisations spearhead these efforts and require gardening equipment to support planting, maintenance, and management activities. Government agencies and commercial entities are responsible for maintaining public infrastructure such as roadside greenery, median strips, and embankments.

This involves regular mowing, pruning, weeding, and irrigation to ensure the safety, aesthetics, and functionality of public spaces. Gardening equipment such as lawn mowers, brush cutters, and irrigation systems is essential for maintaining these areas, leading to a significant demand from the commercial and government sectors. In South America, home centres contribute to the market. Home centres typically offer a wide range of gardening equipment, including lawn mowers, trimmers, garden hoses, hand tools, planters, and irrigation systems. This extensive product assortment caters to the diverse needs and preferences of consumers, providing them with various options to choose from based on their gardening requirements, budget, and space constraints. Many home centres employ knowledgeable staff who can provide expert advice, product recommendations, and assistance to customers seeking guidance on gardening equipment selection, usage, and maintenance. This personalised customer service enhances the shopping experience and instills confidence in consumers, particularly those who may be new to gardening or unfamiliar with certain types of equipment.

Based on the report, the major countries covered include Brazil, Argentina, Colombia, and the rest of South America.

South America's most populous country, Brazil's population is rapidly becoming more urbanised, with a large percentage residing in cities. Growing urbanisation raises the need for gardening tools as residents try to keep their homes' green areas - like rooftops, balconies, and gardens - maintained. The Brazilian market for gardening equipment is driven by the growing popularity of urban gardening. Gardening holds cultural significance in Brazil, with many Brazilians valuing outdoor living spaces and greenery. Gardening is not only a hobby but also a way of connecting with nature, enhancing home aesthetics, and promoting well-being. The cultural affinity for gardening drives demand for gardening equipment across the country.

Brazil's expanding middle class has higher disposable incomes and increased purchasing power, enabling them to invest in home improvements and lifestyle amenities, including gardening equipment. As more Brazilians achieve higher standards of living, they are inclined to spend on gardening equipment to enhance their outdoor spaces and quality of life. The Brazilian government supports gardening initiatives and urban greening programmes as part of its efforts to promote environmental sustainability and enhance public spaces. Government incentives, subsidies, and campaigns encourage citizens to engage in gardening activities, driving demand for gardening equipment across the country.

The market can be categorized as a fragmented market in nature due to the presence of few major players such as The Toro Company, MTD Products, Inc (now Stanley Black and Decker, Inc), Deere and Company; Briggs Stratton and Husqvarna Group, along with small and medium scale manufacturers. The companies follow two major trends that are keeping a line of a variety of products or concentrating on selling a particular gardening equipment instance, ANDREAS STIHL AG & Co. KG is into manufacturing and selling handheld power equipment such as trimmers and blowers, but JCB Tools has a product line of, power tools, storage solutions, electric hand tools, and accessories.

The market is highly competitive, Major companies, with a global reach and a wide range of gardening tools, use strategic actions like launching new products, forming partnerships, and acquiring other companies to stay ahead. Innovation is a driving force in this market, with an emphasis on creating advanced tools that meet the changing preferences of consumers who prioritize efficiency and sustainability. Furthermore, the market is seeing smaller niche players introduce specialized tools and eco-friendly alternatives, which adds to the variety of products available.

Recent Developments

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Gardening Equipment market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Lawn Mowers
• Hand Tools & Wheeled Implements
• Handheld Power Tools
• Water Equipment

By End User

• Commercial/Government
• Residential

By Sales Channel

• Lawn & Garden Specialty Stores
• Home Centres
• National Retailers & Discount Stores
• Hardware Stores
• E-commerce

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Gardening Equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.