Global Laptop Accessories Market Overview, 2024-29

The global laptop accessories market has experienced rapid growth in recent years, fueled by the increasing adoption of laptops for work, education, and entertainment purposes. As laptops become more ubiquitous, the demand for accessories that enhance their functionality and usability continues to rise. In the market for laptop accessories, there is a growing trend towards sustainability as producers put more of an emphasis on environmentally friendly materials, packaging, and production techniques. Demand for sustainable alternatives is being driven by consumers' growing interest in products that are environmentally conscious.

A lot of laptop accessories allow users to express their uniqueness and sense of style through customisation and personalisation options. Customers who want to add personal touches to their devices are fond of customised laptop skins, keyboard covers, and sleeves. Manufacturers are constantly introducing innovative designs and features to differentiate their products in the competitive market. Sleek and minimalist designs, as well as multifunctional accessories that serve multiple purposes, are gaining popularity among consumers seeking both style and functionality. The market is characterised by a plethora of players, ranging from established multinational corporations to niche startups, each vying for a share of the rapidly expanding market. Brand recognition, product quality, pricing strategies, and distribution channels are key determinants of success in this competitive landscape. Additionally, consumer preferences and trends vary across regions, necessitating tailored marketing strategies and product offerings to cater to diverse markets. With its unmatched accessibility, convenience, and selection, e-commerce has become the leading sales channel for laptop accessories. Users can browse a variety of products, compare prices, read reviews, and make purchases from the comfort of their homes with the help of online retail platforms. However, physical retail channels like department stores, electronics stores, and specialty shops still have a big impact, especially in areas where in-store shopping is still very common.

According to the report “Global Laptop Accessories Market Overview, 2029”, the market is anticipated to cross USD 60 Billion by 2029, increasing from USD 41.87 Billion in 2023. The market is expected to grow with 6.91% CAGR by 2024-29. The proliferation of laptops across various sectors, including education, business, and personal use, is a primary driver of demand for laptop accessories. As laptops become essential tools for work, study, and entertainment, there is a corresponding need for accessories to enhance their functionality and usability. The need for sophisticated laptop accessories that make use of cutting-edge features and capabilities is driven by technological advancements.

Smart devices, Bluetooth peripherals, USB-C hubs, wireless charging pads, and other accessories improve users' productivity, connectivity, and ease of use. Shifting work patterns, such as remote work and flexible schedules, drive the demand for laptop accessories that support productivity and comfort in diverse work environments. Additionally, changing lifestyle preferences, including a growing emphasis on digital entertainment and social connectivity, contribute to the demand for accessories that enhance the user experience of laptops for leisure activities.

The demand for laptop accessories is influenced by urbanisation and rising levels of disposable income, especially among urban consumers who have access to modern technology and the internet. Accessories that improve mobility, productivity, and style are in greater demand as urban populations rise and lifestyles become more digitally oriented. Effective brand awareness and marketing campaigns by manufacturers and retailers increase consumer interest and demand for laptop accessories globally. Promotional activities, endorsements, and partnerships with influencers and celebrities help raise awareness about the latest accessories and drive sales among target audiences.

Market Drivers

Marketing Initiatives and Brand Awareness: Product demand in the global laptop accessories market is largely driven by successful marketing campaigns and brand awareness initiatives. Because there are so many options available to consumers in a crowded market, businesses need to stand out from the competition in order to win over their target audience's interest and loyalty. By means of strategic marketing initiatives like influencer partnerships, advertising, social media engagement, and experiential marketing events, brands can enhance their visibility and effectively convey their distinct value proposition to consumers. Developing strong brand awareness increases consumer trust and credibility, which in turn increases brand preference and recognition.

Needs for Professional and Educational Pursuits: The growing needs of professionals and students for tools that improve productivity, comfort, and effectiveness in their professional and academic endeavours are what fuel the demand for laptop accessories. In the current digital era, laptops are now necessary equipment for remote work for professionals, online learning for educators, and distance learning for students. As a result, there is a rising need for accessories that meet these user groups' particular needs. Ergonomic accessories, portable chargers, and noise-cancelling headphones are necessities for professionals to maximise their workspace and efficiency. Similar to this, in order to protect their devices and enable seamless learning experiences, teachers and students depend on accessories like carrying cases, laptop stands, and stylus pens.

Market Challenges

Competition and Saturation: Intense competition and market saturation are two major issues facing the global laptop accessory market. The market has grown more crowded as a result of multiple producers and brands vying for market share, which has resulted in price wars, margin pressure, and difficulties with differentiation. In order to stand out in such a crowded market, both long-standing competitors and recent arrivals must make significant investments in brand development, product innovation, and marketing campaigns. Additionally, in order to maintain customer loyalty and attract attention from a saturated market of similar products, businesses must constantly work to offer distinctive value propositions through design aesthetics, customer service, or product features.

E-commerce Fraud and Cybersecurity Concerns: The prevalence of e-commerce fraud and cybersecurity concerns is a major challenge facing the global laptop accessories market. When making purchases online, consumers are more vulnerable to risks like identity theft, payment fraud, and data breaches due to the growing dominance of e-commerce channels in retail. Consumer trust in online shopping platforms is eroded by instances of fraudulent transactions, compromised payment information, and unauthorised access to personal data, which makes consumers reluctant to make purchases online. Furthermore, there are risks associated with cybersecurity for both consumers and businesses. These threats include ransomware incidents, phishing scams, and malware attacks that target e-commerce platforms and their users.

Based on the report, the types are segmented into electronics accessories and non-electronic accessories. In terms of the end user, they are segmented into personal and commercial.

Non-electronics is a growing market. Non-electronics includes laptop bags, screen protectors, screen cleaners, laptop sleeves, laptop keyboard covers, laptop stands, and others. Among them, laptop stands are a growing market. Laptop stands are designed to elevate the laptop screen to eye level, promoting better posture and reducing strain on the neck, shoulders, and back. As more people spend extended periods working or studying on laptops, ergonomic accessories like laptop stands have become increasingly popular to enhance comfort and reduce the risk of musculoskeletal issues. Many laptop stands have open designs or integrated ventilation to increase airflow around the laptop, reducing the risk of overheating and extending its useful life.

As laptops get smaller and thinner, it's important to keep the airflow in your device at its ideal level to avoid hardware damage and performance problems. For those looking to improve their laptop's cooling system, a laptop is a useful accessory. Furthermore, commercial entities are contributing the highest growth rate during the forecast period. The widespread adoption of remote work policies, accelerated by factors such as technological advancements and the COVID-19 pandemic, has led to increased demand for laptop accessories among commercial entities.

Businesses are equipping their employees with essential accessories such as ergonomic keyboards, wireless mice, and noise-cancelling headphones to support productivity and comfort in home office environments. Commercial entities are investing in digital transformation initiatives to modernise their operations, enhance collaboration, and improve efficiency. Laptop accessories play a crucial role in facilitating these initiatives by providing users with the tools they need to seamlessly integrate laptops into their workflows, whether through wireless presentation devices, video conferencing peripherals, or portable chargers for on-the-go productivity.

According to the report, the distribution channels are segmented into offline and e-commerce.

Customers can easily browse and buy laptop accessories from e-commerce platforms whenever they want, day or night, from the comfort of their homes or offices. Due to this accessibility, customers can shop whenever it's convenient for them, regardless of where they live or what time zone they're in. It also eliminates the need for physical store visits. Online retailers typically offer a broader range of laptop accessories compared to brick-and-mortar stores, providing customers with a diverse selection of products to choose from. This extensive product range enables consumers to find accessories that meet their specific needs, preferences, and budget, contributing to a more satisfying shopping experience.

E-commerce platforms often feature competitive pricing due to lower overhead costs compared to traditional retail stores. With reduced expenses such as rent, utilities, and staffing, online retailers can offer laptop accessories at lower prices or run promotional discounts and sales, attracting price-conscious consumers seeking value for their money. A range of safe payment methods, such as bank transfers, digital wallets, and credit/debit cards, are provided by online merchants to satisfy a range of customer preferences and guarantee a smooth checkout procedure. Online purchases are encouraged by the availability of installment payment plans and cash-on-delivery options, which further improve customer convenience and flexibility.

Based on the report, the major five regions covered in the report include North America, Europe, Asia Pacific, South America, the Middle East, and Africa.

North America contributes a significant market share. North America is a centre for technological innovation, home to the headquarters of numerous top laptop and accessory manufacturers. Innovative laptop accessories that make use of cutting-edge features, designs, and technology are constantly being developed and introduced by businesses in Silicon Valley and other technology hotspots. North American tech-savvy consumers have a strong desire for new and cutting-edge accessories due to this innovative culture. North America boasts relatively high levels of disposable income, enabling consumers to afford premium laptop accessories and invest in upgrades to enhance their computing experience.

As a result, consumers in North America are more willing to spend on high-quality, feature-rich accessories that offer added convenience, durability, and performance benefits. Many well-known laptop and accessory brands have a strong presence and brand recognition in North America. These brands invest heavily in marketing, advertising, and brand-building initiatives to maintain visibility, attract consumers, and cultivate brand loyalty.

The trust and familiarity associated with established brands drive consumer preferences and purchasing decisions, further solidifying North America's position as a significant market for laptop accessories. North America places a strong emphasis on education, professional development, and digital literacy. Students, educators, and professionals in the region rely heavily on laptops for academic pursuits, work-related tasks, and skill development. The demand for laptop accessories tailored to the unique needs of these user groups, such as ergonomic peripherals, carrying cases, and presentation tools, contributes to the overall market growth in North America.

Collaboration with suppliers, distributors and industry associations is common in the Laptop Accessories industry enabling companies to expand their market presence, establish strategic partnerships and enhance their product offerings. These collaborations enable companies to access new customers, leverage distribution networks and address specific customer needs effectively. Traditional marketing approaches such as industry conferences, trade shows and product demonstrations are combined with digital marketing strategies to increase brand awareness, engage with customers and build strong customer relationships.

Digital platforms, e-commerce websites and online channels play a vital role in reaching a wider audience, educating customers about the benefits of laptop accessories and gaining a competitive edge in the market. Competitive analyses are essential for Laptop Accessories businesses to gain insights into market trends, competitor performance, technological advancements and changing customer preferences. This data helps companies identify market opportunities, develop focused strategies and maintain a competitive position in the global Laptop Accessories industry. By continually investing in R&D, adapting to evolving regulations and addressing sustainability concerns, Laptop Accessories companies can successfully navigate the competitive landscape and meet the demands of customers in various markets.

Recent Developments

• In January 2024, Targus launched the Targus' 2024 lineup, which includes an expanded line of premium & sustainable tech accessories; a new eco-friendly laptop case collection made from recycled ocean-bound plastic; a workspace intelligence system that gives enterprise IT teams full control over their modular IT ecosystems from anywhere; and a powerful, dual-host Hybrid Triple Video Docking Station with Keyboard/Video/Mouse-sharing capabilities that can control up to two different desktops from a single workstation.
• In January 2024, HP introduced its latest gaming lineup under the OMEN and HyperX banners. The new range features laptops, monitors, and accessories, which provide a seamless gaming experience with a focus on performance.
• In December 2022, Microsoft collaborated with Liberty, a worldwide design firm in London, to develop the Surface Pro-Liberty Keyboard. The special edition Surface Pro 9 commemorates the tenth anniversary of Surface and has a bespoke pattern - an intense blue floral pattern - motivated by the Windows 11 Bloom. The elegant Liberty keyboard also features an expansive glass touchpad and illustrated keys.
• In May 2022, to introduce the Surface Pro Liberty Keyboard, Microsoft partnered with Liberty, a leading international design firm with offices in London. A customised pattern - an intense blue floral pattern - that was inspired by the Windows 11 Bloom is included on the special-edition Surface Pro 9, which commemorates 10 years of Surface. A wide glass touchpad and illustrated keys are also features of the fashionable Liberty keyboard.
• In August 2022, Asustek Computer Inc. launched the MD100 ASUS Marshmallow Mouse, adding the Portable Silent Wireless Mouse to the list of the ever-evolving segment of ASUS accessories. The MD100 ASUS Marshmallow mouse will be available online on Flipkart and ASUS E-shop, as well as at offline stores.
• In September 2022, the first Fortnite SanDisk microSDXC card for the Nintendo Switch was made available by Western Digital Corp. in collaboration with Epic Games and Nintendo.
• In August 2022, the MD100 ASUS Marshmallow Mouse was introduced by ASUSTeK Computer Inc., expanding the line of constantly growing ASUS accessories by including the Portable Silent Wireless Mouse. The MD100 ASUS Marshmallow mouse will be offered offline and online at ASUS E-shop and Flipkart.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Laptop Accessories market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• Electronic (Headsets or headphones, External Storage, Laptop Mouse & Keyboards, Cooling Pads, Docking Stations, USB Flash Drives, Others)
• Non-electronic (Laptop Bags, Screen Protectors, screen cleaners, Laptop Sleeves, Laptop Keyboard Covers, Laptop Stands, Others)

By End Use

• Personal
• Commercial

By Distribution Channel

• Offline
• E-commerce

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Laptop Accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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