Europe Intelligent Transportation Market Outlook, 2029

Europe boasts one of the most extensive deployments of traffic management systems, including adaptive traffic signal control, variable message signs, and dynamic speed limits. These systems help optimise traffic flow, reduce congestion, and enhance safety on roadways. European cities are leaders in the adoption of ITS technologies for public transit systems. Advanced fare collection systems, real-time passenger information systems, and integrated multimodal trip planners are widely used to improve the efficiency and accessibility of public transportation. Active and sustainable means of transportation, including walking and cycling, are highly valued throughout Europe.

Safer and easier-to-access non-motorised transportation choices are made possible by ITS solutions for cyclists and walkers, such as smart bike-sharing systems, real-time route-guiding applications, and safety sensors at pedestrian crossings. European cities face challenges related to parking availability and congestion. ITS solutions for smart parking, such as parking guidance systems, mobile payment apps, and occupancy sensors, help drivers find parking spaces more efficiently, reduce traffic congestion, and improve urban mobility. Furthermore, European countries collaborate closely on ITS initiatives to promote interoperability and seamless transportation across borders. Initiatives such as the European ITS Directive and the EU-funded C-Roads project aim to harmonise ITS deployment and standards to facilitate cross-border mobility. Europe benefits from a supportive policy environment that encourages innovation and investment in ITS. EU directives, regulations, and funding programmes promote the development and deployment of ITS technologies, fostering a vibrant market for intelligent transportation solutions.

According to the research report 'Europe Intelligent Transportation System Market Outlook, 2029,' the Europe Intelligent Transportation System market is projected to add more than USD 3 Billion from 2024 to 2029. European cities are experiencing rapid urbanisation and population growth, leading to increased demand for efficient transportation solutions. ITS helps manage congestion, improve mobility, and enhance the overall efficiency of transportation networks in densely populated urban areas. Traffic congestion is a significant challenge in many European cities, resulting in wasted time, fuel, and increased emissions.

ITS technologies such as adaptive traffic signal control, dynamic route guidance, and congestion pricing help alleviate congestion and optimise traffic flow, reducing travel times and improving the reliability of transportation systems. Europe places a strong emphasis on environmental sustainability and reducing greenhouse gas emissions from transportation. ITS supports efforts to promote sustainable transportation modes, optimise fuel consumption, and reduce air pollution through measures such as eco-driving systems, electric vehicle charging infrastructure, and emissions monitoring. Europe has a well-developed transportation infrastructure that includes roads, railways, waterways, and air transportation networks.

ITS facilitates seamless intermodal connectivity by integrating different modes of transportation, providing real-time information, and optimising transfers between modes, enhancing the efficiency and accessibility of the transportation system. Furthermore, European travellers increasingly expect convenient, reliable, and sustainable transportation options. ITS provides real-time information, mobile apps, and digital platforms that enable travellers to plan their journeys, access transportation services, and make informed decisions, enhancing the overall travel experience and satisfaction.

Market Drivers

Intermodal Connectivity: Intermodal connectivity refers to the seamless integration and coordination of different modes of transportation, such as roads, railways, waterways, and air transportation, to provide efficient and convenient travel options for passengers and freight. In Europe, intermodal connectivity is a driver of the ITS as it enables travellers and cargo to move seamlessly between different transportation modes, improving accessibility, efficiency, and sustainability of the transportation network. ITS technologies facilitate intermodal connectivity by providing real-time information, integrated ticketing and payment systems, and multimodal trip planning tools, allowing travellers to navigate complex transportation networks and make smooth transfers between modes.

Public Demand for Convenience: Public demand for convenience is a significant driver of the ITS in Europe as travellers increasingly expect efficient, reliable, and user-friendly transportation services. ITS technologies cater to this demand by providing real-time information, mobile apps, and digital platforms that enable travellers to plan their journeys, access transportation services, and make informed decisions. By offering convenient and personalised travel experiences, ITS enhances the overall mobility and satisfaction of passengers, encourages a modal shift towards more sustainable transportation options, and contributes to the efficient operation of the transportation system. Meeting the public demand for convenience drives the development and deployment of innovative ITS solutions that improve the quality of transportation services and enhance the overall travel experience in Europe.

Market Challenges

Cybersecurity Risks: Cybersecurity risks pose a significant challenge to the ITS in Europe, as transportation systems are increasingly reliant on interconnected digital infrastructure and communication networks. Cyberthreats such as hacking, malware, ransomware, and denial-of-service attacks can compromise the integrity, confidentiality, and availability of transportation data and systems, leading to disruptions in operations, safety risks, and potential harm to passengers and infrastructure. Protecting ITS infrastructure, communication networks, and data systems from cyber threats is essential to ensuring the reliability, resilience, and security of transportation operations.

Legacy Infrastructure and Technology: Legacy infrastructure and technology present a challenge to the ITS in Europe, as many transportation systems still rely on outdated or incompatible hardware, software, and communication systems. Retrofitting, upgrading, or replacing legacy infrastructure and technology to support modern ITS solutions can be costly, time-consuming, and complex, especially in environments with diverse transportation networks and regulatory frameworks. Legacy systems may lack the interoperability, scalability, and flexibility required to accommodate new ITS technologies and integrate with other systems, hindering innovation and efficiency in transportation operations. Addressing the challenges of legacy infrastructure and technology requires strategic planning, investment, and coordination between public and private stakeholders to modernise transportation systems, ensure compatibility with emerging ITS solutions, and enhance the resilience and sustainability of the transportation network.
Based on the type, they are segmented into Advanced Traffic Management Systems (ATMS), Advanced Traveller Information Systems (ATIS), Advanced Transportation Pricing Systems (ATPS), Advanced Public Transportation Systems (APTS), Emergency Medical Systems (EMS), Commercial Vehicle Operation (CVO), and Automatic Number Plate Recognition (ANPR).

In Europe, Automatic Number Plate Recognition (ANPR) contributes a significant market share. ANPR technology enhances security and law enforcement by enabling the automatic detection and identification of vehicles through their number plates. It is used by law enforcement agencies for various purposes, including monitoring traffic violations, identifying stolen vehicles, locating suspects, and enforcing parking regulations. The ability of ANPR systems to quickly and accurately capture and process vehicle data contributes to improved public safety and security on roads and in public spaces.

Because ANPR technology provides real-time data on vehicle movements, traffic flow, and congestion patterns, it is essential for traffic management and control. In order to enhance traffic flow and lessen congestion on roadways, ANPR systems can monitor traffic volume, identify traffic incidents, and adjust traffic signal timing. Transportation authorities may make well-informed judgements and take proactive steps to improve the efficacy and efficiency of transportation networks by integrating ANPR data with traffic management systems. ANPR technology is widely used for parking management and revenue generation in urban areas. ANPR-enabled parking systems automate the process of vehicle entry and exit from parking facilities, facilitate cashless payments, and enforce parking regulations. By streamlining parking operations and improving compliance with parking rules, ANPR helps reduce traffic congestion, enhance urban mobility, and generate revenue for municipalities and parking operators.

In terms of mode of transportation, they are bifurcated into roads, railways, airlines, and marine. In terms of components, they are segmented into hardware, software, and services.

In the region, railways contribute to the market. With their ability to move passengers and goods with efficiency and large capacity, railways play a crucial role in Europe's transport network. ITS technologies optimise railway operations, improve scheduling, and promote capacity utilisation, providing smooth and dependable rail services. Examples of these technologies include train control systems, traffic management systems, and predictive maintenance solutions. Railways are integrated into Europe's multimodal transportation network, connecting urban centres, regions, and countries with other modes of transportation, such as roads, ports, and airports.

ITS facilitates seamless integration and coordination between rail and other transportation modes, providing travellers with convenient intermodal connections, multimodal journey planning, and integrated ticketing and payment systems. Railways play a significant role in freight transportation, providing a cost-effective and sustainable alternative to road transport for moving goods across Europe. ITS technologies optimise freight logistics, track and trace shipments, and manage freight operations, improving supply chain efficiency, reducing congestion on road networks, and lowering transportation costs for businesses. Furthermore, hardware leads the market.

Europe has a diverse transportation infrastructure, including roads, railways, waterways, and airports. Upgrading and modernising this infrastructure with intelligent hardware components such as sensors, cameras, traffic signals, and roadside units is essential for enabling ITS functionalities such as traffic monitoring, vehicle detection, and communication with vehicles. Hardware sensors installed along roadways, at intersections, and on bridges enable the detection and monitoring of vehicles' movements and behavior. Technologies such as radar, LiDAR, and inductive loops provide accurate data on vehicle speed, occupancy, and classification, which is used for traffic management, incident detection, and performance measurement purposes.

Based on the report, the major countries covered include Germany, the United Kingdom, France, Italy, Spain, Russia, and the rest of Europe.

In Europe, the UK leads the market. The United Kingdom has demonstrated early adoption of Intelligent Transportation Systems (ITS) and has made substantial expenditures in the development, implementation, and study of these systems. The UK is now seen as a pioneer in ITS because of programmes like the Future of Mobility Grand Challenge and the UK Intelligent Transport Systems Sector Strategy, which have fostered innovation and cooperation between the public and private sectors. The UK government has provided strong support for ITS initiatives through funding programmes, policy frameworks, and regulatory incentives.

Agencies such as the Department for Transport (DfT) and the Centre for Connected and Autonomous Vehicles (CCAV) have played a central role in promoting the adoption and deployment of ITS technologies to improve transportation efficiency, safety, and sustainability. The UK is home to a vibrant ecosystem of companies, research institutions, and startups specialising in ITS technologies and solutions. Leading companies such as Siemens, Cubic Transportation Systems, and Transport Systems Catapult drive innovation and development in areas such as traffic management, smart infrastructure, and connected vehicles, contributing to the UK's leadership in the ITS market.

The key companies are collaborating with expert ITS companies for design and product development. They are also developing advanced products for hassle-free and better service. Furthermore, many small enterprises are also working with the government to provide better transportation services. At present, many small market companies are also great players withholding substantial intelligent transportation system market share. The dominance of the key players is also current owing to the provision of advanced and developed products. Key companies leading the market are Denso, Siemens Ag, EFKON GmbH, and Hitachi, among other prominent players.

Recent Developments

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Intelligent Transportation market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• Advanced Traffic Management Systems (ATMS)
• Advanced Traveller Information Systems (ATIS)
• Advanced Transportation Pricing Systems (ATPS)
• Advanced Public Transportation Systems (APTS)
• Emergency Medical Systems (EMS)
• Commercial Vehicle Operation (CVO)
• Automatic Number Plate Recognition (ANPR)

By Mode of Transportation

• Roadways (Traffic management, Road safety, Parking management, Freight management, Automotive Telematics, Others (Ticketing Management, Emergency Vehicle Notification, Environment Protection, etc.)
• Railways (Rail-running Operation and Collision Avoidance, Passenger Information Management, Smart Ticketing, Security Surveillance, Emergency Notification, Others)
• Airways (Security & Surveillance, Shuttle Bus Tracking, Traveller Information Management, Smart Ticketing, Aircraft Management, Emergency Notification, Others)
• Marine (Freight Arrival & Transit, Real-time Weather Information Tracking, Container Movement Scheduling, Emergency Notification, Others)

By Component

• Hardware (Interface Boards, Sensors, Surveillance Cameras, Telecommunication Networks, Monitoring and Detection Systems, Others (Linked traffic controller & Variable message signboard))
• Software (Visualization Software, Video Detection Management Software, Transit Management Software, Others)
• Services (Business and Cloud Services and Support and Maintenance Services)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Intelligent Transportation industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


This product will be delivered within 2 business days.