Smart Pillow Global Market Report 2024

The smart pillow market size has grown exponentially in recent years. It will grow from $0.86 billion in 2023 to $1.08 billion in 2024 at a compound annual growth rate (CAGR) of 26.3%. The growth observed in the historical period for smart pillows can be attributed to factors such as the increasing demand for sleep improvement solutions, prevailing health and wellness trends, the impact of urbanization and stress management, successful market penetration in high-income segments, and heightened consumer education and awareness regarding the importance of quality sleep. These factors collectively contributed to the adoption and popularity of smart pillows during the historic period.

The smart pillow market size is expected to see exponential growth in the next few years. It will grow to $2.53 billion in 2028 at a compound annual growth rate (CAGR) of 23.6%. The anticipated growth in the forecast period for smart pillows can be attributed to various factors, including the aging population and increased prevalence of sleep disorders, the impact of home office and remote work trends, the rise of subscription and service models in the sleep industry, integration with smart home ecosystems, concerns related to environmental sustainability, collaborations with healthcare providers and telemedicine services, and adherence to regulatory compliance and standards. Major trends expected in the forecast period include the integration of sleep tracking and monitoring technologies, the adoption of adjustable firmness and support features, the incorporation of built-in speakers and wireless connectivity, the expansion of temperature regulation capabilities, the development of AI-powered sleep coaching, and the continued integration with smart home ecosystems.

The increase in sleep-related problems is anticipated to drive the growth of the smart pillow market. Sleep-related problems encompass a range of difficulties and disorders affecting the ability to obtain restful and adequate sleep. Modern lifestyles, characterized by irregular sleep patterns, extended working hours, and increased screen time, contribute to disruptions in natural sleep-wake cycles, leading to sleep-related issues. Smart pillows address these challenges by offering features such as monitoring sleep cycles, providing personalized recommendations, adjusting firmness or temperature, and promoting better sleep. According to the National Council on Aging in January 2024, a significant percentage of adults experienced insufficient sleep, with prevalence ranging from 38.3% to 38.6% in the 18-44 and 45-64 age groups, and 28.1% in those aged 65 and older. Medscape reported in 2021 that young adults aged 35-44 got the least sleep, with almost 50% only getting 5-6 hours per night, and only 33% getting the recommended 7-8 hours. The rise in sleep-related problems is a key driver for the growth of the smart pillow market.

Major companies in the smart pillow market are actively developing innovative smart pillows using AI algorithms to gain a competitive edge. These pillows provide users with essential information about their sleep status, including a sleep score, and often need to be charged. Xiaomi, a China-based multinational electronics company, introduced the Xiaomi Smart Pillow in September 2022. This smart pillow integrates AI algorithms for comprehensive fitness and health monitoring during sleep, equipped with a piezoelectric sensor to precisely record heartbeat, snoring, body movement, and breathing, offering necessary comfort and support to the user.

In January 2023, Moona, a France-based sleep technology company, secured €6 million in funding to advance the development of its intelligent pillow cooling technology. Moona's innovative smart pillow incorporates a water-based cooling system designed to regulate the pillow's temperature, providing personalized cooling solutions to enhance the quality of sleep.

Major companies operating in the smart pillow market report are Tactile Medical Inc., DOWNLITE, MAETEL GmbH & Co. KG, Nanit, Messe Frankfurt GmbH, ADVANSA Marketing GmbH, MyPillow Inc., Sleepace, Mediflow USA, Eight Sleep, Down & Feather Company, Inc., Smart Nora, SleepSmart, REM-Fit, GioClavis Co. Ltd., MOONA, Advanced Sleep Technology Inc., iSense AG, Dreampad, Tempur-Pedic Inc., Sunrise Smart Pillow, Peter Kohl Nachfolger GmbH & Co. KG, ROHDEX Bettfedern GmbH & Co. KG, Karl Sluka GmbH & Co. KG.

North America was the largest region in the smart pillow market in 2023. The regions covered in the smart pillow market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the smart pillow market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A smart pillow is an innovative sleep accessory designed to enhance comfort and improve sleep quality. It incorporates various features such as built-in sensors, speakers, and connectivity options to provide personalized sleep experiences. Smart pillows are equipped to track sleep patterns, monitor vital signs, and may even offer adjustable firmness or temperature settings according to user preferences. These technological advancements aim to contribute to a more tailored and optimized sleeping environment for users.

The primary types of smart pillows include anti-snoring, multifunctional, and other products. Anti-snoring smart pillows are specifically designed to address snoring issues by promoting proper head and neck alignment. These pillows often incorporate features such as elevated contours or adjustable heights to keep airways open during sleep. Various materials are used in the manufacturing of smart pillows, including latex, foam, down and feather, wool or cotton, polyester, and others. These pillows are distributed through various channels, including online and offline distribution channels. Smart pillows find applications in various settings such as residential, hotels, and hospitals.

The smart pillow market research report is one of a series of new reports that provides smart pillow market statistics, including smart pillow industry global market size, regional shares, competitors with a smart pillow market share, detailed smart pillow market segments, market trends and opportunities, and any further data you may need to thrive in the smart pillow industry. This smart pillow market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The smart pillow market consists of sales of adjustable pillows, temperature-regulating pillows, and snoring pillows. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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