Lip Stain Market Report 2026

The lip stain market size has grown strongly in recent years. It will grow from $7.99 billion in 2025 to $8.44 billion in 2026 at a compound annual growth rate (CAGR) of 5.6%. The growth in the historic period can be attributed to rising beauty consciousness, growing cosmetic product penetration, increasing influence of fashion trends, expanding retail accessibility, rising popularity of durable makeup.

The lip stain market size is expected to see strong growth in the next few years. It will grow to $10.45 billion in 2030 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to growing demand for long wear cosmetics, increasing lifestyle grooming focus, rising youth cosmetic adoption, expanding makeup innovation, increasing preference for effortless beauty products. Major trends in the forecast period include increasing preference for long lasting lip color products, rising demand for lightweight and natural finish cosmetics, growing adoption of everyday wear beauty products, expansion of youth centric cosmetic consumption, strengthening focus on convenient and easy to use lip cosmetics.

The increasing awareness of personal grooming is expected to drive the growth of the lip stain market going forward. Personal grooming involves maintaining personal hygiene, keeping the body clean, grooming nails and hair, preventing body odor, and dressing appropriately. The rise in personal grooming is fueled by factors such as shifts in social norms, increased awareness of skincare benefits, and the influence of social media and selfies. Lip stains are popular in personal grooming as they provide a convenient, long-lasting, and natural-looking way to enhance lips, contributing to overall appearance and self-expression. For instance, in September 2024, according to the U.S. Bureau of Labor Statistics, a US-based Department of Labor, average personal care products and services expenditures of all consumer units were $950 in 2023, up from $866 in 2022. Therefore, the increasing awareness of personal grooming is driving the lip stain market.

Major companies in the lip stain market are increasingly launching advanced hybrid formulations, such as hydrating soft stains, to meet the rising consumer demand for multifunctional makeup with skincare benefits. Hydrating soft stains are dual-use lip-and-cheek tints that provide long-lasting color while delivering nourishment through skincare-infused ingredients, combining cosmetic and treatment benefits in a single product. For instance, in August 2023, Caliray, a US-based beauty brand, launched the Socal Superbloom Lip + Cheek Hydrating Soft Stain, a next-generation tint offering a sheer, long-wear flush for both lips and cheeks. The formula includes skin-beneficial ingredients like hyaluronic acid, niacinamide, and squalane to enhance moisture, comfort, and overall skin health, reflecting the industry’s growing focus on combining color cosmetics with skincare-driven performance.

In January 2024, Yellow Wood Partners, a US-based private equity firm, acquired ChapStick for $430 million. This acquisition is a part of Yellow Wood's plan to broaden the range of its consumer brands and bolster its market position. ChapStick is a US-based lip balm brand that offers a range of tinted lip balms.

Major companies operating in the lip stain market report are LVMH Moët Hennessy Louis Vuitton, L'Oréal Group, Estée Lauder Companies, Chanel Inc., Shiseido Group, Sephora Collection, Neutrogena Corp., Amorepacific Corporation, Avon Products Inc., Maybelline New York, Kosé Corporation, Revlon Inc., Rom&nd Inc., Elf Cosmetics, NYX Professional Makeup Co., Essence Cosmetics Ltd., Urban Decay Cosmetics Co., Charlotte Tilbury Beauty Ltd., Colourpop Cosmetics LLC, CoverGirl, Milani Cosmetics LLC, Glossier Inc., Natasha Denona Makeup LLC, Pat McGrath Labs, Wet'n'Wild Sydney Pty Ltd.

North America was the largest region in the lip stain market in 2025. The regions covered in the lip stain market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lip stain market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The lip stain market consists of sales of gel lip stains, balm or gloss stains, peel-off lip stains, cream lip stains, and powder lip stains. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.