The Global Exposure Management Market size is expected to reach $9.8 billion by 2030, rising at a market growth of 27.5% CAGR during the forecast period.
The complexity of modern IT infrastructures, including hybrid cloud environments, distributed networks, IoT devices, and third-party applications, poses significant challenges for vulnerability management. Consequently, the vulnerability management segment would generate approximately 17.3% share of the market by 2030. As organizations expand their digital footprint and adopt new technologies, the attack surface increases, making it more challenging to detect and remediate vulnerabilities effectively.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In February, 2024, Tenable Holdings, Inc. launched Tenable One for OT/IoT, an exposure management platform offering comprehensive visibility across IT and operational technology (OT) environments. The platform provides broad vulnerability coverage spanning IT assets, cloud resources, containers, web apps, identity systems, OT, and IoT assets. In November, 2023, Palo Alto Networks, Inc. has launched a new product named Strata™ Cloud Manager. It's the first of its kind in the industry, utilizing AI to power Zero Trust management and operations. Strata Cloud Manager transforms how network security is managed and operated, improving security measures and actively preventing network interruptions at all security checkpoints.
Regulatory frameworks often require organizations to conduct thorough risk assessments of their operations. This includes identifying potential risks, assessing their impact, and implementing mitigation strategies. Sophisticated exposure management solutions with advanced analytics capabilities enable organizations to conduct comprehensive risk assessments efficiently and accurately. Thus, owing to these factors, there will be enhanced demand for exposure management solutions in the coming years.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Product Launches and Product Expansions.
The exposure management market is fiercely competitive, with established players like Mandiant (Google LLC), IBM Corporation, and Palo Alto Networks, Inc. catering to various risks and industries, industry consolidation through acquisitions, evolving regulatory compliance demands, emphasis on customer service, globalization, and price competitiveness. Vendors continuously innovate to offer comprehensive solutions, integrate advanced technologies like AI and predictive analytics, and expand their global footprint to meet the diverse needs of businesses in managing financial, operational, and compliance risks effectively.
The complexity of modern IT infrastructures, including hybrid cloud environments, distributed networks, IoT devices, and third-party applications, poses significant challenges for vulnerability management. Consequently, the vulnerability management segment would generate approximately 17.3% share of the market by 2030. As organizations expand their digital footprint and adopt new technologies, the attack surface increases, making it more challenging to detect and remediate vulnerabilities effectively.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In February, 2024, Tenable Holdings, Inc. launched Tenable One for OT/IoT, an exposure management platform offering comprehensive visibility across IT and operational technology (OT) environments. The platform provides broad vulnerability coverage spanning IT assets, cloud resources, containers, web apps, identity systems, OT, and IoT assets. In November, 2023, Palo Alto Networks, Inc. has launched a new product named Strata™ Cloud Manager. It's the first of its kind in the industry, utilizing AI to power Zero Trust management and operations. Strata Cloud Manager transforms how network security is managed and operated, improving security measures and actively preventing network interruptions at all security checkpoints.
Cardinal Matrix - Market Competition Analysis
Based on the Analysis presented in the Cardinal matrix; Mandiant are the forerunners in the Market. And Companies such as IBM Corporation, Verisk Analytics, Inc., Palo Alto Networks, Inc. are some of the key innovators in Market. In February, 2024, Palo Alto Networks, Inc. introduced a new platform named Cortex, which provides endpoint security to assist customers in enhancing their endpoint protection and speeding up their platformization efforts. Cortex XDR stands out as the most efficient endpoint protection platform in the industry, detecting evasive threats with exceptional precision.
Market Growth Factors
AI and ML algorithms can automate various exposure management processes, from identifying potential risks to assessing their severity and monitoring them over time. Through the elimination of human intervention, this automation conserves time and resources while reducing the likelihood of human error. Hence, these factors can boost the demand in the market.Regulatory frameworks often require organizations to conduct thorough risk assessments of their operations. This includes identifying potential risks, assessing their impact, and implementing mitigation strategies. Sophisticated exposure management solutions with advanced analytics capabilities enable organizations to conduct comprehensive risk assessments efficiently and accurately. Thus, owing to these factors, there will be enhanced demand for exposure management solutions in the coming years.
Market Restraining Factors
The exposure management market operates within a complex regulatory landscape of diverse requirements across industries, jurisdictions, and regulatory bodies. Compliance with GDPR, Basel III, SOX (Sarbanes-Oxley Act), MiFID II (Markets in Financial Instruments Directive), and other industry-specific regulations impose substantial compliance burdens on organizations. Hence, these aspects can hamper the growth of the market.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Product Launches and Product Expansions.
By Component Analysis
Based on component, the market is bifurcated into solution and services. In 2022, the services segment garnered a 32.7% revenue share in the market. Many organizations prefer to engage with service providers who offer scalable and customizable solutions tailored to their specific risk profiles, business objectives, and industry requirements. Exposure management service providers can offer flexible service delivery models, including consulting, advisory services, managed services, and software-as-a-service (SaaS) solutions, to accommodate varying client needs and preferences. Thus, the segment will grow rapidly in the coming years.By Deployment Mode Analysis
On the basis of deployment mode, the market is divided into on-premises and cloud. The cloud segment recorded the 57.64% revenue share in the market in 2022. Cloud-based exposure management solutions enable organizations to adjust their risk management capabilities in response to evolving business demands. With cloud infrastructure, organizations can easily expand their resources to accommodate growing data volumes, diverse risk types, and evolving regulatory requirements without significant upfront investments in hardware or infrastructure. Therefore, these aspects can lead to increased demand in the coming years.
By Application Analysis
Based on application, the market is divided into vulnerability management, threat intelligence, penetration testing, attack surface management, assets management, and others. The threat intelligence segment procured a 22% revenue share in the market in 2022. By leveraging threat intelligence feeds, indicators of compromise (IOCs), and actionable intelligence, organizations can identify potential threats, prioritize security investments, and deploy preventive controls to thwart attacks effectively. Thus, these aspects will boost the demand in the segment.By End-User Analysis
On the basis of end-user, the market is bifurcated into BFSI, healthcare & life sciences, retail & eCommerce, government, energy & utilities, IT & ITeS, and others. The BFSI segment held the 27.86% revenue share in the market in 2022. Financial institutions face inherent risks from market volatility, credit default events, interest rate fluctuations, and geopolitical uncertainties. Effective exposure management is essential for identifying, measuring, and mitigating these risks to protect the financial health and stability of BFSI institutions. Therefore, these factors can lead to enhanced growth in the segment.By Regional Analysis
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired a 30.1% revenue share in the market. European organizations operate in a highly regulated environment, with stringent regulatory requirements imposed by entities such as the European Union (EU), the European Central Bank (ECB), and various national regulatory authorities. These regulations encompass various areas, including financial services, data privacy, environmental protection, and consumer rights. Therefore, these factors will pose lucrative growth prospects for the segment.Market Competition and Attributes
The exposure management market is fiercely competitive, with established players like Mandiant (Google LLC), IBM Corporation, and Palo Alto Networks, Inc. catering to various risks and industries, industry consolidation through acquisitions, evolving regulatory compliance demands, emphasis on customer service, globalization, and price competitiveness. Vendors continuously innovate to offer comprehensive solutions, integrate advanced technologies like AI and predictive analytics, and expand their global footprint to meet the diverse needs of businesses in managing financial, operational, and compliance risks effectively.
Recent Strategies Deployed in the Market
- Mar-2024: CrowdStrike Holdings Inc. has broadened its partnership with Dell Inc., an American technology company specializing in computers and related services. This expanded partnership involves integrating Dell's Managed Detection and Response (MDR) services with CrowdStrike's advanced AI-powered Falcon XDR platform. The aim is to assist customers in safeguarding against sophisticated cyberattacks. By combining MDR with the CrowdStrike platform, customers can significantly minimize threat risks, swiftly identify and address incidents, and restore applications and systems.
- Mar-2024: Crowdstrike Holdings, Inc. has entered into a partnership with Flow Security, which offers the industry's first and sole cloud data runtime security solution. Through this collaboration, Crowdstrike Holdings, Inc. intends to acquire Flow Security. By integrating data security posture management (DSPM) into the CrowdStrike Falcon® XDR platform, CrowdStrike is establishing a fresh benchmark for contemporary cloud security. Their innovations in data security aim to identify, categorize, and safeguard data at every stage, reducing the risk of exposure wherever it may be located or transferred.
- Feb-2024: Palo Alto Networks, Inc. introduced a new platform named Cortex, which provides endpoint security to assist customers in enhancing their endpoint protection and speeding up their platformization efforts. Cortex XDR stands out as the most efficient endpoint protection platform in the industry, detecting evasive threats with exceptional precision. It achieves this by continuously analyzing network, user, and endpoint activities using behavioral analytics. Cortex XDR streamlines investigations by offering a comprehensive overview of each attack, automatically identifying the root cause of alerts.
- Oct-2023: Tenable Holdings, Inc. has finalized the acquisition of Ermetic Ltd., a pioneering company specializing in cloud-native application protection platform (CNAPP) solutions and leading provider of cloud infrastructure entitlement management (CIEM). With this acquisition, Tenable will integrate Ermetic's capabilities into its portfolio. This integration will enhance both the Tenable One Exposure Management Platform and the Tenable Cloud Security solution. The goal is to provide unparalleled contextual risk visibility, prioritization, and remediation across infrastructure and identities, whether on-premises or in the cloud.
- Sep-2023: Crowdstrike Holdings, Inc. has introduced Falcon Foundry, the industry's first no-code application development platform. This new product offers various benefits such as no-code application development, access to high-fidelity data, and built-in automation for end-to-end response. With Falcon Foundry, customers and partners can utilize CrowdStrike Falcon platform's data, automation, and cloud-scale infrastructure to create custom applications effortlessly, addressing numerous security and IT challenges.
List of Key Companies Profiled
- Tenable Holdings, Inc.
- Crowdstrike Holdings, Inc.
- Palo Alto Networks, Inc.
- Forescout Technologies Inc. (Advent International, L.P.)
- Ernst & Young Global Limited (Pangea3)
- Viavi Solutions, Inc.
- Verisk Analytics, Inc.
- IBM Corporation
- Mandiant (Google LLC)
- CyCognito Ltd.
Market Report Segmentation
By Component- Solution
- Services
- Cloud
- On-premises
- Attack Surface Management
- Threat Intelligence
- Vulnerability Management
- Assets Management
- Penetration Testing
- Others
- BFSI
- IT & ITeS
- Retail & eCommerce
- Government
- Energy & Utilities
- Healthcare & Lifesciences
- Others
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Global Exposure Management Market by Component
Chapter 6. Global Exposure Management Market by Deployment Mode
Chapter 7. Global Exposure Management Market by Application
Chapter 8. Global Exposure Management Market by End-User
Chapter 9. Global Exposure Management Market by Region
Chapter 10. Company Profiles
Companies Mentioned
- Tenable Holdings, Inc.
- Crowdstrike Holdings, Inc.
- Palo Alto Networks, Inc.
- Forescout Technologies Inc. (Advent International, L.P.)
- Ernst & Young Global Limited (Pangea3)
- Viavi Solutions, Inc.
- Verisk Analytics, Inc.
- IBM Corporation
- Mandiant (Google LLC)
- CyCognito Ltd.
Methodology
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