The Global Ashwagandha Extract Market size is expected to reach $2.2 billion by 2030, rising at a market growth of 10.9% CAGR during the forecast period. In the year 2022, the market attained a volume of 61,767.85 thousand units, experiencing a growth of 11.1% (2019-2022).
In the Asia Pacific region, where Ayurveda is deeply rooted, ashwagandha extract is valued for its therapeutic properties and is incorporated into various traditional remedies and formulations. Consequently, the Asia Pacific region captured $456.15 million in the market in 2022. Also, the India market consumed 4,740.96 thousand units in 2022. Ashwagandha is culturally familiar to many people in the Asia Pacific region, where traditional herbal remedies are often preferred over pharmaceutical interventions.
Many consumers are adopting plant-based diets for health, environmental, and ethical reasons. Ashwagandha extract, derived from the roots of the Withania somnifera plant, fits well within plant-based dietary patterns, making it an attractive choice for individuals following vegan or vegetarian lifestyles. It is rich in bioactive compounds, including alkaloids, steroidal lactones (withanolides), and flavonoids, which are believed to offer various health benefits. Thus, because of the increasing popularity of plant-based diets, the market is anticipated to increase significantly.
Additionally, E-commerce platforms make its products accessible to consumers, regardless of location. As per the International Trade Administration, global e-commerce sales for B2B businesses have gradually increased over the last decade, with the global B2B e-commerce industry expected to be worth USD$36 trillion by 2026. Hence, rapid shift toward e-commerce platforms has been a pivotal factor in driving the growth of the market.
However, Regulatory frameworks governing dietary supplements, including ashwagandha extract, often involve complex compliance requirements related to product formulation, labeling, advertising, and safety standards. Navigating these rules may be time-consuming and costly for manufacturers, mainly small and medium-sized enterprises, resulting in delayed product launches and increased operational costs. Thus, regulatory challenges can slow down the growth of the market.
In the Asia Pacific region, where Ayurveda is deeply rooted, ashwagandha extract is valued for its therapeutic properties and is incorporated into various traditional remedies and formulations. Consequently, the Asia Pacific region captured $456.15 million in the market in 2022. Also, the India market consumed 4,740.96 thousand units in 2022. Ashwagandha is culturally familiar to many people in the Asia Pacific region, where traditional herbal remedies are often preferred over pharmaceutical interventions.
Many consumers are adopting plant-based diets for health, environmental, and ethical reasons. Ashwagandha extract, derived from the roots of the Withania somnifera plant, fits well within plant-based dietary patterns, making it an attractive choice for individuals following vegan or vegetarian lifestyles. It is rich in bioactive compounds, including alkaloids, steroidal lactones (withanolides), and flavonoids, which are believed to offer various health benefits. Thus, because of the increasing popularity of plant-based diets, the market is anticipated to increase significantly.
Additionally, E-commerce platforms make its products accessible to consumers, regardless of location. As per the International Trade Administration, global e-commerce sales for B2B businesses have gradually increased over the last decade, with the global B2B e-commerce industry expected to be worth USD$36 trillion by 2026. Hence, rapid shift toward e-commerce platforms has been a pivotal factor in driving the growth of the market.
However, Regulatory frameworks governing dietary supplements, including ashwagandha extract, often involve complex compliance requirements related to product formulation, labeling, advertising, and safety standards. Navigating these rules may be time-consuming and costly for manufacturers, mainly small and medium-sized enterprises, resulting in delayed product launches and increased operational costs. Thus, regulatory challenges can slow down the growth of the market.
By Application Analysis
By application, the market is categorized into sports nutrition, food & beverages, dietary supplements, and others. The dietary supplements segment covered the 40.58% revenue share in the market in 2022. In terms of volume, dietary supplements segment utilized 25,576.71 thousand units in 2022. Food Processing Industries estimates that the Indian dietary supplement industry will be worth USD 3924.44 million in 2020 and USD 10,198.57 million by 2026, representing a 22% annual growth rate.
By Distribution Channel Analysis
Based on distribution channel, the market is classified into business to business and business to consumer. The business to consumer segment acquired the 67.45% revenue share in the market in 2022. In terms of volume, business to consumer segment registered 1,01,064.55 thousand units in 2022. Business to consumer (B2C) marketing efforts, including advertising, social media campaigns, and educational content, are crucial in growing awareness about the health benefits of ashwagandha extract.By Form Analysis
On the basis of form, the market is divided into powder, capsules/tablets, and others. The powder segment garnered a 31.28% revenue share in the market in 2022. In terms of volume, powder segment consumed 11,567.41 thousand units of Powder (Pack of 1 KG) in 2022. Its powder offers versatility in consumption. It can be easily incorporated into numerous formulations, such as smoothies, beverages, protein shakes, and recipes. This versatility appeals to consumers seeking convenient ways to incorporate ashwagandha into their daily routines.By Regional Analysis
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region acquired a 25.20% revenue share in the market. In terms of volume, North America region would consume 37,780.91 thousand units in 2022. The availability of the products has increased in North America, with a wide range of supplements, beverages, and functional foods incorporating ashwagandha extract hitting the market.List of Key Companies Profiled
- Kerry Group PLC
- Dabur India Ltd.
- Emami Limited
- The Procter and Gamble Company
- Patanjali Ayurved Limited
- Himalaya Wellness Company (Himalaya Global Holdings Ltd.)
- Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
- Unilever PLC
- Taos Herb Company
- Kairali Ayurvedic Group
Market Report Segmentation
By Distribution Channel (Volume, Thousand Units, USD Billion, 2019-2030)- Business to Consumer
- Business to Business
- Capsules/Tablets
- Powder
- Others
- Dietary Supplements
- Sports Nutrition
- Food & Beverages
- Others
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Ashwagandha Extract Market by Distribution Channel
Chapter 5. Global Ashwagandha Extract Market by Form
Chapter 6. Global Ashwagandha Extract Market by Application
Chapter 7. Global Ashwagandha Extract Market by Region
Chapter 8. Company Profiles
Companies Mentioned
- Kerry Group PLC
- Dabur India Ltd.
- Emami Limited
- The Procter and Gamble Company
- Patanjali Ayurved Limited
- Himalaya Wellness Company (Himalaya Global Holdings Ltd.)
- Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
- Unilever PLC
- Taos Herb Company
- Kairali Ayurvedic Group
Methodology
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