The Asia Pacific Mezcal Market would witness market growth of 11.2% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 3,279.6 thousand units (Bottle of 750 ml), showcasing a growth of 20.0% (2020-2023).
In the mezcal market, Mezcal Añejo holds a prestigious position as a premium and aged variety of mezcal. Aged for an extended period, usually between one to three years, in oak barrels, Mezcal Añejo develops a rich and complex flavor profile characterized by notes of oak, caramel, and spice. Therefore, the China market consumed 170.45 thousand units (Bottle of 750 ml) by Mezcal Añejo in the market in 2023.
The China market dominated the Asia Pacific Mezcal Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $124.1 Million by 2031. The Japan market is registering a CAGR of 10.5% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 11.9% during (2024 - 2031).
Mezcal, a quintessential Mexican spirit with deep-rooted cultural significance, has recently captured the attention of spirits enthusiasts worldwide. Born from centuries-old traditions and crafted with meticulous attention to detail, mezcal embodies the essence of Mexico's rich heritage and artisanal craftsmanship. As the mezcal market continues to expand and evolve, it intersects tradition with innovation, offering diverse flavors, experiences, and opportunities for producers and consumers alike.
Moreover, the adoption of mezcal on the global stage can be attributed to several factors, including its distinctive flavor profile, artisanal production methods, and authentic cultural heritage. Mezcal's complex yet alluring taste, characterized by smoky, earthy, and fruity notes, sets it apart from other spirits and appeals to discerning consumers seeking unique and immersive drinking experiences. Moreover, the emphasis on traditional production techniques, such as pit-roasting agave hearts and small-batch distillation, resonates with consumers seeking authenticity, craftsmanship, and sustainability in their beverage choices.
The rising alcoholic beverages sector in China presents a significant opportunity for the expansion of mezcal, offering a vast and increasingly affluent consumer base eager to explore new and exotic spirits. China's growing middle class, urbanization trends, and changing consumer preferences have fueled demand for premium and imported alcoholic beverages, creating a fertile market environment for mezcal producers. As per the data released in 2021 by the State Council of China, in the January-July period, the major alcohol-makers raked in a total of 120.29 billion yuan (about $18.63 billion) in profits, jumping 28.4 percent year-on-year. Hence, owing to the growing alcoholic beverages sector in Asia Pacific, there will be increased demand in the regional mezcal market.
Based on Age, the market is segmented into Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado. Based on Distribution Channel, the market is segmented into On-Premise, and Off-Premise. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
In the mezcal market, Mezcal Añejo holds a prestigious position as a premium and aged variety of mezcal. Aged for an extended period, usually between one to three years, in oak barrels, Mezcal Añejo develops a rich and complex flavor profile characterized by notes of oak, caramel, and spice. Therefore, the China market consumed 170.45 thousand units (Bottle of 750 ml) by Mezcal Añejo in the market in 2023.
The China market dominated the Asia Pacific Mezcal Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $124.1 Million by 2031. The Japan market is registering a CAGR of 10.5% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 11.9% during (2024 - 2031).
Mezcal, a quintessential Mexican spirit with deep-rooted cultural significance, has recently captured the attention of spirits enthusiasts worldwide. Born from centuries-old traditions and crafted with meticulous attention to detail, mezcal embodies the essence of Mexico's rich heritage and artisanal craftsmanship. As the mezcal market continues to expand and evolve, it intersects tradition with innovation, offering diverse flavors, experiences, and opportunities for producers and consumers alike.
Moreover, the adoption of mezcal on the global stage can be attributed to several factors, including its distinctive flavor profile, artisanal production methods, and authentic cultural heritage. Mezcal's complex yet alluring taste, characterized by smoky, earthy, and fruity notes, sets it apart from other spirits and appeals to discerning consumers seeking unique and immersive drinking experiences. Moreover, the emphasis on traditional production techniques, such as pit-roasting agave hearts and small-batch distillation, resonates with consumers seeking authenticity, craftsmanship, and sustainability in their beverage choices.
The rising alcoholic beverages sector in China presents a significant opportunity for the expansion of mezcal, offering a vast and increasingly affluent consumer base eager to explore new and exotic spirits. China's growing middle class, urbanization trends, and changing consumer preferences have fueled demand for premium and imported alcoholic beverages, creating a fertile market environment for mezcal producers. As per the data released in 2021 by the State Council of China, in the January-July period, the major alcohol-makers raked in a total of 120.29 billion yuan (about $18.63 billion) in profits, jumping 28.4 percent year-on-year. Hence, owing to the growing alcoholic beverages sector in Asia Pacific, there will be increased demand in the regional mezcal market.
Based on Age, the market is segmented into Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado. Based on Distribution Channel, the market is segmented into On-Premise, and Off-Premise. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- Diageo plc
- SU CASA MEZCAL
- Mezcal Amaras
- Pernod Ricard S.A.
- Xiaman Spirits GmbH
- Casa Cortes
- Wahaka Mezcal
- Rey Campero
- Bacardi Limited (Ilegal Mezcal)
- Mezcal Vago (Heaven Hill Sales Co.)
Market Report Segmentation
By Age (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)- Mezcal Jovan
- Mezcal Anejo
- Mezcal Reposado
- On-Premise
- Off-Premise
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Asia Pacific Mezcal Market by Age
Chapter 5. Asia Pacific Mezcal Market by Distribution Channel
Chapter 6. Asia Pacific Mezcal Market by Country
Chapter 7. Company Profiles
Companies Mentioned
- Diageo plc
- SU CASA MEZCAL
- Mezcal Amaras
- Pernod Ricard S.A.
- Xiaman Spirits GmbH
- Casa Cortes
- Wahaka Mezcal
- Rey Campero
- Bacardi Limited (Ilegal Mezcal)
- Mezcal Vago (Heaven Hill Sales Co.)
Methodology
LOADING...
