Network Analytics Market

The network analytics market is projected to expand from US$ 4.04 billion in 2024 to US$ 13.66 billion by 2031, with an anticipated CAGR of 18.2% during the period from 2025 to 2031.

This report on the network analytics market highlights the primary factors propelling market growth and the advancements made by key industry players.

Analyst Perspective:

In recent years, the network analytics market has experienced substantial growth. Key contributors to this growth include technological innovations, increasing data volumes, and evolving traffic patterns. Furthermore, the growing emphasis on data security is expected to introduce new trends in the network analytics market in the near future.

Market Analysis:

Network analytics involves the analysis and interpretation of data produced by network infrastructure and operations to extract actionable insights that inform business decisions and enhance operational efficiency. This process utilizes advanced tools and methodologies to gather, monitor, and analyze network data, aiming to improve performance, strengthen security, and facilitate effective resource management.

For modern enterprises, network analytics is crucial for achieving a thorough understanding of their network environment. By analyzing data related to network traffic, device connections, application performance, and security events, organizations can detect patterns, irregularities, and trends that affect their operations. This capability allows them to proactively resolve potential issues, optimize network management, and enhance cybersecurity protocols.

Network analytics offers critical insights into user behavior, application utilization, and overall network efficiency, aiding strategic decisions regarding technology investments, capacity planning, and infrastructure enhancements. By leveraging network analytics, organizations can maximize their IT resources, improve user experiences, and align their network strategies with broader business goals.

Strategic Insights

Market Driver:

Growing Demand to Manage Rapid Data Growth to Propel Network Analytics Market

In the current digital era, the surge in network devices and the vast amounts of data they produce pose significant challenges for businesses. The urgent need to manage this influx of data has become a key driver shaping organizational strategies and IT investments. The data generated by network devices, such as IoT sensors, connected equipment, and employee devices, has reached unprecedented levels, necessitating effective management solutions. This data explosion is fueled by the increasing interconnectivity of devices and the growing adoption of digital technologies across various sectors. Consequently, businesses are facing the complexities of storing, processing, and extracting actionable insights from this extensive data.

To tackle this issue, organizations are increasingly acknowledging the importance of implementing advanced data management and analytics solutions tailored to their specific network needs. By utilizing sophisticated tools and technologies, businesses can gain critical insights into network performance, security vulnerabilities, and user behaviors, enabling informed decision-making and proactive network management. Moreover, effectively managing the rapid data growth from network devices is vital for enhancing operational efficiency, optimizing resource use, and strengthening cybersecurity measures. This capability allows organizations to derive meaningful intelligence from their data, fostering innovation, improving customer experiences, and achieving a competitive advantage in the market. Therefore, such applications are expected to drive the growth of the network analytics market during the forecast period.

Segmentation and Scope:

The global network analytics market is categorized based on component, deployment type, end user, and region. In terms of components, the market is divided into solutions and services. Regarding deployment type, it is classified into on-premise and cloud. By end user, the market includes telecom providers, cloud providers, managed service providers, and others. Geographically, the market is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

Segmental Analysis:

In terms of end users, the network analytics market analysis is divided into telecom providers, cloud providers, managed service providers, and others. The telecom providers segment accounted for the largest share of the network analytics market in 2024. Telecommunication companies manage vast amounts of data from network devices, customer interactions, and subscriber behaviors. Network analytics solutions help these organizations extract valuable insights from this data, enhancing customer services and overall experiences. Additionally, the rollout of 5G networks necessitates advanced network analytics solutions to handle the increased data volume, dynamic network connectivity, and low latency requirements. The growing demand for network analytics solutions to boost operational efficiency in the telecom sector is expected to drive the expansion of the network analytics market.

Regional Analysis:

The North America network analytics market analysis encompasses countries such as the US, Canada, and Mexico. The US held the largest share of the network analytics market in North America in 2024 for several reasons. Firstly, the rapid technological advancements and digital transformation in the region are expected to increase the demand for network analytics. These solutions primarily enhance networks to support advanced technologies and digital initiatives. Furthermore, organizations in North America prioritize data-driven decision-making, and network analytics solutions provide insights into network performance, security, and user behavior. These factors have also contributed to the growth of the network analytics market in the region.

In October 2022, Oracle launched the Oracle Network Analytics Suite, a cloud-native suite of analytics solutions designed to integrate network function data with machine learning and artificial intelligence. This offering aims to enable operators to make more informed, automated decisions regarding the stability and performance of their entire 5G network core. Specifically, the suite allows operators to quickly identify anomalies that could lead to critical network function failures, ultimately affecting customer service. Such initiatives are expected to drive the growth of the network analytics market.

Network Analytics Market Report Scope

Key Player Analysis:

The network analytics market report highlights the main factors driving the market and the developments of key players. Prominent companies profiled in the network analytics market report include IBM Corporation, Hewlett Packard Enterprise Development LP, Fortinet, Inc., Huawei Technologies Co., Ltd., Cisco Systems, Inc., Broadcom, Inc., Extreme Networks, Inc., Juniper Networks, Inc., Sandvine Corporation, Ciena Corporation, Allot Ltd., and Nivid Technologies.

Recent Developments:

Both inorganic and organic strategies, such as mergers and acquisitions, are widely adopted by players in the network analytics market. Below are some recent key developments in the market:

1. In May 2023, Juniper Networks, Inc. launched the Mist Access Assurance service, marking a significant advancement as the first cloud-native service of its kind. This innovative offering utilizes Mist AI and a modern microservices cloud to deliver a comprehensive suite of network access control (NAC) and policy management capabilities. Notably, these capabilities encompass Juniper's wired access, wireless access, indoor location, SD-WAN, and secure client-to-cloud portfolio, providing exceptional automation, insight, and assurance for superior access control and policy enforcement. The result is a solution that not only ensures significant operational savings but also offers businesses the flexibility and simplicity needed to navigate the complexities of modern network management.
2. Cisco unveiled the Networking Cloud Platform, designed to simplify the management of networking equipment through a unified, standardized interface. This launch coincided with updates to various Cisco products, including the ThousandEyes infrastructure monitoring service and the Catalyst portfolio.
3. IBM Corporation announced its intention to acquire Randori, a leading attack surface management (ASM) and offensive cybersecurity firm based in Boston. Randori specializes in helping clients identify external assets visible to potential attackers, whether on-premises or in the cloud, and prioritizing the most critical ones for protection.
4. Oracle launched the Oracle Network Analytics Suite, a cloud-native suite of analytics solutions designed to integrate network function data with machine learning and artificial intelligence. This offering aims to empower operators to make more informed, automated decisions regarding the overall stability and performance of their entire 5G network core. Specifically, the suite enables operators to swiftly identify anomalies that could potentially lead to critical network function failures, ultimately impacting customer service. This new suite is strategically positioned to assist telecom operators in leveraging advanced technologies, such as machine learning and AI, to enhance their decision-making processes and ensure the optimal functioning of their 5G networks. By harnessing the power of data analytics and cutting-edge technologies, operators can proactively address potential network disruptions and maintain a high level of service reliability for their customers. The Oracle Network Analytics Suite represents a significant advancement in the realm of network analytics, offering operators the tools they need to navigate the complexities of 5G network management with greater precision and efficiency. As the telecommunications industry continues to evolve, solutions like the Oracle Network Analytics Suite are poised to play a pivotal role in driving operational excellence and delivering exceptional customer experiences.

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