Airplay Wireless Display Global Market Report 2024

The airplay wireless display market size has grown rapidly in recent years. It will grow from $4.27 billion in 2023 to $4.81 billion in 2024 at a compound annual growth rate (CAGR) of 12.8%. The expansion observed during the historical period can be credited to advancements in technology, the increasing demand for seamless connectivity, the proliferation of mobile devices, consumer preference for convenience, and the widespread availability of streaming services.

The airplay wireless display market size is expected to see rapid growth in the next few years. It will grow to $7.36 billion in 2028 at a compound annual growth rate (CAGR) of 11.2%. The anticipated growth in the forecast period is expected to stem from the expansion of 5G networks, the rising adoption of smart TVs, the growing prevalence of remote work culture, integration with Internet of Things (IoT) devices, and the emergence of augmented reality applications. Major trends foreseen in this period include improved screen mirroring features, broader compatibility with multiple devices, integration with voice assistants, the evolution of gesture-based controls, and the provision of personalized content recommendations.

The surge in demand for over-the-top (OTT) media services is poised to drive growth in the airplay wireless display market in the foreseeable future. OTT media services, which encompass streaming platforms delivering video content directly over the internet to viewers, are gaining traction due to their on-demand accessibility, anytime-anywhere availability, and cost-effectiveness compared to traditional cable or satellite TV packages. This increasing demand for OTT services significantly impacts AirPlay wireless display technology by offering users a wide array of content to wirelessly access and stream to compatible devices. For example, according to Business of Apps, a UK-based prominent business-to-business media and information platform, Netflix experienced a substantial surge in subscribers, growing from 220.6 million in 2022 to 238.3 million in 2023, reflecting an approximate 8.04% increase. Hence, the rising demand for OTT media services propels the airplay wireless display market forward.

Leading companies in the airplay wireless display market are strategically focused on developing innovative products, including interactive displays, to enhance their market profitability. Interactive displays play a pivotal role in maximizing the benefits of AirPlay wireless display technology, enabling collaboration, interactive learning, and effective teaching methodologies. For instance, in June 2023, Samsung Electronics America, Inc., a South Korea-based technology giant, unveiled its Interactive Display (model name WAC). This solution, built on the Android Operating System, offers educators an intuitive user interface to effortlessly enhance the classroom experience. With seamless content sharing and interaction between the display and individual devices, the Interactive Display cultivates an immersive classroom environment, fostering inclusion and engagement among students. Samsung Interactive Display represents a transformative shift in classroom technology, equipping educators with innovative tools to enrich teaching practices and foster dynamic learning environments.

In July 2023, Volaris Group, a Canadian firm specializing in software solutions, successfully acquired DisplayNote Technologies Ltd. for an undisclosed sum. This strategic acquisition is set to accelerate DisplayNote's global initiative to create interconnected experiences in meeting rooms and educational settings. DisplayNote Technologies Ltd., headquartered in Ireland, is renowned for its wireless casting and video transmission technology, seamlessly incorporating AirPlay functionality into its wireless screen-sharing solutions.

Major companies operating in the airplay wireless display market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Microsoft Corporation, Huawei Technologies Co. Ltd., Sony Corporation, LG Electronics, Panasonic Corporation, Intel Corporation, HP Inc., Xiaomi Corporation, Haier Group Corp., Toshiba Corporation, TCL Corporation, Philips Lighting Holding B.V., Sharp Corporation, AsusTek Computer Inc., ZTE Corporation, Hisense Electric Co., Ltd., Dell Technologies Inc., Marvell Semiconductor Group Ltd., Roku, Inc., Vizio, Inc., Lenovo Group Limited.

North America was the largest region in the airplay wireless display market in 2023. The regions covered in the airplay wireless display market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the airplay wireless display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Airplay wireless display technology allows users to transmit audio, video, and multimedia content wirelessly from devices such as smartphones, tablets, or computers to displays such as TVs, monitors, or projectors, eliminating the need for physical cables. Its primary functions include screen mirroring, which replicates content from the source device onto a larger display in real-time, and content streaming, enabling users to wirelessly stream multimedia content to a display device.

The key components of airplay wireless display comprise hardware, software, and services. Hardware encompasses display units, wireless transmitters/receivers, and compatible devices such as smartphones, tablets, and computers. Various technology protocols such as WirelessHD, Miracast, AirPlay, Google Cast, and others cater to consumer, commercial, corporate, broadcast, educational, healthcare, digital signage, government, defense, command center, and other applications.

The airplay wireless display market research report is one of a series of new reports that provides airplay wireless display market statistics, including airplay wireless display industry global market size, regional shares, competitors with airplay wireless display market share, detailed airplay wireless display market segments, market trends, and opportunities, and any further data you may need to thrive in the airplay wireless display industry. This airplay wireless display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The airplay wireless display market consists of revenues earned by entities by providing services such as screen mirroring software, control center integration and streaming of multimedia content. The market value includes the value of related goods sold by the service provider or included within the service offering. The airplay wireless display market also includes of sales of airplay device or adapter, compatible projector or display and wireless network connection. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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