Digital Signage Software Market Report 2026

The digital signage software market size has grown rapidly in recent years. It will grow from $12.76 billion in 2025 to $14.32 billion in 2026 at a compound annual growth rate (CAGR) of 12.2%. The growth in the historic period can be attributed to increasing adoption of digital displays in retail, growing demand for interactive signage in corporate environments, early integration of content management systems, rising awareness of brand engagement through visuals, limited adoption of AI-based personalization.

The digital signage software market size is expected to see rapid growth in the next few years. It will grow to $22.76 billion in 2030 at a compound annual growth rate (CAGR) of 12.3%. The growth in the forecast period can be attributed to expansion of cloud-based cms solutions, integration of ai and ml for personalized content, growth of smart infrastructure and iot-enabled screens, rising investments in immersive digital experiences, adoption of real-time analytics for marketing insights. Major trends in the forecast period include remote content management, interactive user engagement, cloud-based digital signage solutions, real-time analytics & reporting, ai-driven content personalization.

The growing adoption of digital out-of-home (DOOH) advertising is expected to drive the expansion of the digital signage software market. Digital out-of-home (DOOH) advertising involves using digital displays to deliver advertising content to consumers in public spaces, leveraging dynamic content delivery and targeted advertising to attract advertisers aiming to influence consumers outside their homes. Digital signage software plays a crucial role in DOOH advertising by enabling the delivery of dynamic content, creating interactive experiences, generating revenue, and providing analytics for effective campaign management and return on investment measurement. For example, in August 2024, Kochava Inc., a US-based technology company, reported that US advertisers are projected to allocate $3.1 billion to DOOH advertising in 2024, representing a 28% growth compared to the previous year. Thus, the rising adoption of DOOH advertising is propelling the growth of the digital signage software market.

Major companies operating in the Digital Signage Software market are concentrating on creating innovative solutions such as real‑time content updates to boost engagement and simplify content delivery. Real‑time content updates enable instant modification or refreshing of digital signage content across screens as events, data, or information evolve. For example, in June 2025, Citadel LLC, a US-based technology company, introduced an upgraded version of its Citadel Digital Signage software suite, featuring a dedicated Android app and media player. The update allows businesses to deliver dynamic video content, interactive widgets such as live weather and Google Reviews, and real-time updates across connected screens. Designed to be simple and cost-effective, the platform enables users to create, schedule, and monitor custom content while transforming idle display time into engaging and informative experiences.

In August 2025, Navori International SA, a Switzerland‑based technology firm focused on digital signage software, acquired Signagelive for an undisclosed sum. Through this acquisition, Navori Labs aimed to establish the world’s largest independent, channel‑only digital signage CMS platform provider by combining complementary capabilities and enhancing global reach, product innovation, and partner-focused services. Signagelive Limited is a UK‑based technology company that offers an API‑first, cloud-based digital signage CMS platform used and trusted by thousands of customers worldwide.

Major companies operating in the digital signage software market are Sony Corporation, LG Corporation, Panasonic Corporation, Samsung Electronics Co. Ltd., Cisco Systems Inc., ViewSonic Corporation, Daktronics Inc., NEC Display Solutions, Planar Systems Inc., BrightSign LLC, Scala Inc., Enplug Inc., Mvix LLC, Visix Inc., Omnivex Corporation, Intuiface S.A., Signagelive Ltd., NoviSign Digital Signage Ltd., Broadsign International LLC, Navori Labs SA, ONELAN Ltd., UCView Inc., Revel Digital LLC, Rise Vision Inc., MediaSignage Inc.

North America was the largest region in the digital signage software market in 2025. The regions covered in the digital signage software market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital signage software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital signage software market consists of revenues earned by entities by providing services such as content creation services, content management, hardware integration, content strategy consulting, cloud-based services, remote management, hardware integration, deployment services, and technical support services. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital signage software market also includes of sales of content management systems, digital signage operating systems, animation tools, and connectivity devices. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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