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Augmented Reality in Agriculture - Thematic Research

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  • 50 Pages
  • March 2024
  • Region: Global
  • GlobalData
  • ID: 5955115
Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. According to the publisher's forecasts, the AR market will be worth $100 billion by 2030, up from $22 billion in 2022. AR is improving productivity and efficiency in agriculture, but its adoption remains limited. AR can be used to streamline training on farms, to help technicians repair agricultural equipment more quickly, and to support precision agriculture. The crux of AR's farming applications is its capacity for hands-free data visualization, allowing farmers to harness new knowledge, skills, and insights without pausing other tasks. This has the potential to both improve the productivity of all agricultural workers and to help farmers increase the productivity of their resources.

This report provides an in-depth look in the augmented reality theme in agriculture sector, covering industry challenges, how AR helps tackles the challenges, AR investment matrix, case studies, value chain, market forecast, industry signals and more.

Key Highlights

The hands-free data visualization provided by augmented reality is improving productivity throughout the agribusiness value chain. AR is increasing the efficiency and efficacy of training in agriculture, using simulations or real-time direction. AR is also reducing the downtime of agricultural machinery by assisting technicians with maintenance.

When combined with other emerging technologies like AI and IoT, AR data visualization will support precision agriculture. This prescriptive use of agricultural resources will be key to meeting the growing demand for food while minimizing environmental and climate degradation.


This report is a thematic brief, which identifies those companies most likely to succeed in a world filled with disruptive threats. Inside, we predict how each theme will evolve and identify the leading and disrupting companies.

The report covers the augmented reality theme.

Reasons to Buy

The thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

Develop and design your corporate strategies through an in-house expert analysis of augmented reality by understanding the primary ways in which this theme is impacting the agriculture industry.

Stay up to date on the industry’s major players and where they sit in the value chain.

Identify emerging industry trends to gain a competitive advantage.

Table of Contents

  • Executive Summary
  • Players
  • Agriculture Challenges
  • The Impact of AR on Agriculture
  • Case Studies
  • Market Size and Growth Forecasts
  • Signals
  • AR Value Chain
  • Companies
  • Glossary
  • Further Reading
  • Thematic Research Methodology
  • About the Publisher
  • Contact the Publisher

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Alibaba
  • Alphabet
  • Amazon
  • Apple
  • Bytedance
  • Cargill
  • Caterpillar
  • John Deere
  • Kubota
  • Magic Leap
  • Meta
  • Microsoft
  • Nedap
  • Niantic
  • Program-Ace
  • Qualcomm
  • Samsung Electronics
  • Snap
  • Syngenta
  • Tencent
  • Think Digital
  • Unity Technologies
  • Vaderstad
  • Visual Logic
  • Vuzix