Decorated Apparel Market - Global Industry Size, Share, Trends, Opportunity, & Forecast, 2020-2030

Screen Printing is the fastest growing segment, Asia-Pacific is the largest market globally

The Global Decorated Apparel Market, valued at USD 27.46 Billion in 2024, is projected to experience a CAGR of 13.03% to reach USD 57.25 Billion by 2030. Decorated apparel encompasses clothing items enhanced with various embellishment techniques such as embroidery, screen printing, direct-to-garment printing, and heat transfers, serving to add visual appeal, personalization, or branding to garments. The market's growth is fundamentally driven by robust consumer demand for personalized and expressive clothing, the increasing use of branded apparel for corporate identity and promotional purposes, and continuous technological advancements in decoration methods, which enhance efficiency and product quality.

Key Market Drivers

A primary catalyst for the Global Decorated Apparel Market is the growing consumer demand for personalized and custom apparel. Modern consumers increasingly seek unique clothing items that enable self-expression and align with individual lifestyles, moving away from mass-produced garments. This desire drives a market where bespoke designs, custom graphics, and individualized touches are highly valued for personal use, gifting, and event-specific wear. This shift translates into tangible business activity; according to Kornit Digital, in February 2024, the company's Q4 2023 earnings report indicated double-digit growth in consumables sales, directly supporting the increased production of on-demand and personalized textile items.

Key Market Challenges

A significant challenge hampering the growth of the global decorated apparel market stems from the substantial initial capital investment necessary for specialized equipment. This requirement creates a considerable barrier to entry for new businesses and limits expansion opportunities for existing small and medium-sized enterprises. Investing in advanced machinery for techniques such as direct-to-garment printing or high-volume embroidery demands significant upfront capital, impacting liquidity and hindering the ability of smaller players to compete or innovate effectively.

Key Market Trends

The Global Decorated Apparel Market is significantly influenced by the accelerating integration of artificial intelligence in design workflows. This trend is streamlining creative processes and enabling new levels of customization and efficiency. AI-powered tools assist designers in rapid concept generation, pattern creation, and precise trend forecasting by analyzing vast amounts of data. According to PRINTING United Alliance, in its September 2025 report "AI Adoption in the Printing Industry: From Curiosity to Competitive Advantage", 85% of surveyed respondents across various print segments, including apparel decoration, believed artificial intelligence to be critical for maintaining competitiveness.

Report Scope:

In this report, the Global Decorated Apparel Market has been segmented into the following categories:

By Product:

• Embroidery
• Screen Printing
• Dye Sublimation
• Digital Printing
• Others

By End Use:

• Men
• Women
• Kids

By Distribution Channel:

• Online
• Offline

By Region:

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Decorated Apparel Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.