Micromobility describes the range of lightweight vehicles designed for one or two people. This report examines the growth of micromobility in the UK and Europe. It looks at the types of micromobility vehicle, the services that are offered within the shared and micromobility space, as well as key regulations in major economies around the theme. It then takes a UK focus on insurance implications for owners, users, and renters of micromobility vehicles and finishes with some analysis of key players within the sector.
Shared mobility services are growing in popularity across most major cities (although not without some degree of contention). Rental e-bikes and e-scooters are common sights across most capitals in Europe as younger consumers make use of these cheap and accessible vehicles. The rapid growth of micromobility across the UK and Europe has created a huge number of opportunities to insurers.
Shared mobility services are growing in popularity across most major cities (although not without some degree of contention). Rental e-bikes and e-scooters are common sights across most capitals in Europe as younger consumers make use of these cheap and accessible vehicles. The rapid growth of micromobility across the UK and Europe has created a huge number of opportunities to insurers.
Scope
- The analyst’s 2023 UK Insurance Consumer Survey indicates that 40.5% of UK consumers own a bicycle. For consumers under the age of 40 and living in London, this figure rises to 45.8%.
- Shared mobility is a hugely popular transport method: there were over 11 million rides on Santander Cycles in London in 2022. In January 2024, Transport for London announced it will be increasing its number of e-bikes from 600 to 2,000 to keep up with growing demand for the service.
- Embedded insurance is a major distribution opportunity in the micromobility space. 21.6% of UK e-scooter policies were sold at the point of sale of the e-scooter, with the majority of these done online.
Reasons to Buy
- See how micromobility is growing and changing the way in which urban dwellers travel around cities.
- Understand regulations and how they differ across countries in the micromobility sector.
- Identify key opportunities in the distribution of insurance products in this space.
- Benchmark yourself against leading insurers and insurtechs providing micromobility cover for consumers and businesses.
Table of Contents
1. Executive Summary
2. Background and Summary of Micromobility
3. Insurance Dynamics in Micromobility
4. Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aviva
- Direct Line
- AXA
- Cycleplan
- Zurich
- Hiscox
- Bikesure
- Allianz
- Laka
- Bikmo
- Zego
- Yellow Jersey
- Tier
- Dott
- Voi
- Ginger
- Deliveroo
- Uber
