Pet Herbal Supplements Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Pet Herbal Supplements Market is projected to expand from USD 970.33 Million in 2025 to USD 1.62 billion by 2031, registering a CAGR of 8.95%. These supplements consist of plant-derived dietary additives designed to maintain the physical and psychological well-being of companion animals through natural bioactive compounds. The industry is primarily propelled by the increasing humanization of pets, as owners seek holistic and preventative healthcare options that align with their own wellness standards. This growth is further bolstered by a consumer shift away from synthetic pharmaceuticals toward organic alternatives. Data from the American Pet Products Association indicates that in 2024, 50 percent of dog owners and 32 percent of cat owners provided vitamins or supplements to their animals.

A major obstacle hindering widespread market growth is the lack of consistent regulatory frameworks and quality control standards across various international regions. This absence of unified oversight frequently leads to variations in product quality and unverified health claims, which can generate consumer skepticism and undermine confidence in the safety and effectiveness of these herbal formulations.

Market Drivers

The trend of pet humanization acts as a key engine for the Global Pet Herbal Supplements Market, with owners increasingly treating companion animals as essential family members worthy of high-quality healthcare. This anthropomorphic perspective encourages consumers to apply their own wellness philosophies - specifically a preference for natural and organic regimens - to their pets' diets. Consequently, there is rising demand for functional additives that provide health benefits without synthetic chemicals, paralleling human trends in preventative health. As noted in ADM's '2024 Pet Insights Report' from March 2024, 85% of global consumers agree that proper nutrition and supplements are just as vital for their pets as they are for themselves, highlighting the deep inclusion of animal welfare in household health planning.

Simultaneously, the rise of condition-specific herbal remedies is driving market expansion, as owners look for targeted alternatives to pharmaceutical treatments for chronic issues such as anxiety and joint mobility. This momentum is defined by surging demand for formulations aimed at stress relief, digestive health, and senior care, frequently using ingredients like chamomile, valerian root, or CBD. The American Pet Products Association reported in August 2024 that the use of calming products has increased by roughly 170% since 2018, demonstrating the rapid uptake of specialized natural solutions. This willingness to invest in specialized care is significant; according to Rover in 2024, annual spending on dog essentials ranges from $1,000 to $5,225, reflecting the strong financial commitment owners are making to their pets' long-term well-being.

Market Challenges

Inconsistent regulatory frameworks and quality control standards across international borders create a volatile environment for the Global Pet Herbal Supplements Market. In the absence of unified safety guidelines, manufacturers operate with limited accountability regarding ingredient purity or potency, resulting in considerable product variability. This lack of oversight permits low-quality formulations to enter the market, potentially causing adverse effects that damage consumer trust and fuel skepticism about the entire category. As a result, this instability prevents herbal supplements from achieving the clinical credibility required for mainstream acceptance.

This regulatory gap specifically distances the veterinary community, which remains the primary gateway for pet health decisions. Practitioners are hesitant to endorse products that lack standardized safety profiles or proven efficacy data. This reluctance is significant because, according to Animal Medicines Australia in 2025, veterinarians remained the most trusted source of advice, with 52 percent of households relying on their guidance. When these key influencers cannot vouch for the safety of herbal alternatives due to inadequate regulation, the market struggles to expand beyond niche consumers to reach the general pet-owning population.

Market Trends

The transition toward palatable soft chews and liquid food toppers marks a fundamental shift in product delivery, motivated by the need to improve compliance and reduce the stress associated with administering traditional pills. Owners are increasingly prioritizing "functional treating," where herbal benefits such as turmeric or echinacea are delivered via highly acceptable, treat-like textures that strengthen the human-animal bond. This format evolution resolves the practical difficulties of supplementation, ensuring pets consistently receive necessary bioactive compounds without resistance. According to GlobalPETS in December 2024, the soft-chew brand Zesty Paws achieved a 10.6% sales increase in the first nine months of the year, highlighting the strong consumer preference for these convenient, palatable formats over conventional dosage forms.

Concurrently, the rise of personalized and AI-driven supplement regimens is revolutionizing the approach to preventative care, moving the market away from generic, one-size-fits-all solutions. Digital platforms and advanced algorithms are now used to analyze specific variables such as breed, age, and lifestyle, facilitating the creation of bespoke botanical blends that address unique physiological needs. This technological integration allows consumers to make data-informed decisions, minimizing the trial-and-error often associated with herbal remedies. A September 2025 report by Animal Medicines Australia noted that 12% of pet owners utilized Generative AI to find pet care information, signaling the rapid adoption of digital tools to tailor health management strategies and select appropriate wellness regimens.

Key Players Profiled in the Pet Herbal Supplements Market

• Blackmores Limited
• NaturVet (The Garmon Corp.)
• Natural Dog Company Inc.
• AdvaCare Pharma
• Pet Natural Remedies
• Dorwest Herbs Ltd.
• Only Natural Pet LLC
• AMORVET
• Rockwell Pets Pro Corp.
• Nutri-Pet Research, Inc.

Report Scope

In this report, the Global Pet Herbal Supplements Market has been segmented into the following categories:

Pet Herbal Supplements Market, by Product Type:

• Omega 3 fatty acids
• Probiotics & prebiotics
• Multivitamins & minerals
• CBD
• Proteins & peptides
• Others

Pet Herbal Supplements Market, by Dosage Form:

• Tablets & capsules
• Gummies & chewable
• Powders
• Liquids
• Other

Pet Herbal Supplements Market, by Animal Type:

• Dogs
• Cats
• Horses
• Others

Pet Herbal Supplements Market, by Distribution Channel:

• Offline
• Online

Pet Herbal Supplements Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Pet Herbal Supplements Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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