This report investigates how health and beauty brands can cater to the demands of younger cohorts.
A surge in interest in cosmetics and skincare from Generations Z and Alpha is increasingly influencing the operations of players in the beauty space, and giving rise to specialist brands catering specifically to younger cohorts.
A surge in interest in cosmetics and skincare from Generations Z and Alpha is increasingly influencing the operations of players in the beauty space, and giving rise to specialist brands catering specifically to younger cohorts.
Scope
- Generation Z and Generation Alpha will soon be the wealthiest cohorts, with an estimated $8.6 trillion in assets set to be transferred to younger generations within the next 10 years.
- Social upheavals and the influence of digitalization in early life have shaped strong views among Generations Z and Alpha.
- Beauty product choices for Generation Z and Generation Alpha align with specific values and interests like ethical and sustainable practices.
- Brands targeting Generations Z and Alpha are using modern colloquialisms in product branding to increase appeal, while social media highly influences product choices.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
1. Generation Z and Generation Alpha2. Product Choices
3. Messaging and Values
4. Channels
5. Digital Solutions
6. What’s Next?
- Contact the Publisher
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Florence by Mills
- Hero Cosmetics
- Bubble Skincare
- L'Oréal
- LVMH
- Rare Beauty
- Starface
