Eye Makeup Market - Global Forecast 2026-2032

The eye makeup market is transforming to meet sophisticated consumer needs, requiring companies to synchronize innovation, supply chain flexibility, and tailored distribution. Strategic leadership is essential in balancing product performance, sourcing, and market adaptation to secure profitable, future-ready operations.

Market Snapshot: Eye Makeup Market Growth and Trajectory

The global eye makeup market grew from USD 19.86 billion in 2025 to USD 21.21 billion in 2026. It is projected to expand at a CAGR of 7.24%, ultimately reaching USD 32.41 billion by 2032. This sustained momentum is driven by a blend of trend-led product formats, technological advances in formulation and packaging, and the ongoing evolution of global retail and compliance standards. Rapid shifts in consumer behaviors and a dynamic retail environment reinforce the importance of adaptive strategies for long-term competitiveness.

Scope & Segmentation

This eye makeup market research delivers comprehensive segmentation and actionable insights to support senior decision-makers targeting product, channel, or supply optimization. Key segmentation areas that directly guide portfolio and go-to-market strategies include:

Product Types: Segments include eye primer, eye shadow, eyeliner, false eyelashes, and mascara. While mascaras increasingly pair volumizing claims with conditioning benefits, eye primers are evolving for both performance and corrective application.
Channel Types: Core sales channels comprise online retailers, convenience stores, specialist outlets, drugstores and pharmacies, and supermarkets and hypermarkets. Each channel offers differentiated engagement tactics, such as broad reach via supermarkets or targeted sampling in specialist settings.
End-User Profiles: Covers female and male users. Female demand is linked to expressive and high-performance formulas, while male segments lean toward multi-purpose and discreet products driven by convenience.
Price Tiers: Includes mass, premium, and luxury, with differentiation on packaging, ingredient narratives, and value alignment for priority consumer groups.
Regional Coverage: Americas, Europe, Middle East and Africa, Asia-Pacific, each exhibiting distinctive regulatory, retail, and innovation landscapes that shape channel priorities and adoption rates.
Innovation Drivers: Includes multi-functional hybrid products, enhancements in application technology such as advanced brushes and applicators, and data-driven omnichannel retail approaches that build stronger consumer connections.

Eye Makeup Market—Key Takeaways for Decision-Makers

Emphasizing multifunctionality, brands increasingly design products that combine skin compatibility, lasting wear, and expressive color to merge wellness and beauty expectations.
Omnichannel retail, creator-led digital engagement, and immersive physical environments are redefining buyer journeys and enabling diversified brand experience.
Sustainability initiatives, such as adoption of refillable components and ingredient traceability, are vital for both compliance and meeting evolving consumer standards.
Speed of innovation in application systems and product formats requires fine-tuned development and distribution, with particular attention to channel and customer fit.
Strategic collaboration between established companies, disruptive independents, and niche suppliers is critical for agile R&D and efficient deployment of trend-responsive product assortments.

Tariff Impact: Sourcing and Pricing Complexities

Recent policy shifts and fluctuating import tariffs have heightened economic pressure on global eye makeup supply chains. Organizations address these challenges through expanded supplier networks, nearshoring of production, and streamlined SKU portfolios that reduce complexity. Retailers respond by optimizing assortment toward faster-moving products and promoting value-forward alternatives, mitigating inflationary pressures and securing margin performance. Meanwhile, the rise in compliance and customs documentation fuels greater investment in trade capabilities and operational workflows.

Methodology & Data Sources

This report uses a rigorous mix of primary and secondary research. Senior buyers, supply chain experts, and formulation professionals provide firsthand insights, complemented by in-depth analysis of industry reports, legal frameworks, import-export records, and patent filings. Scenario modeling and cross-checking reinforce the credibility and depth of recommendations.

Why This Report Matters

Delivers segmented insights that empower leaders to synchronize product innovation, portfolio strategy, and channel execution for optimal outcomes.
Provides procurement and supply chain professionals with current intelligence on tariff structures, sourcing alternatives, and operational risks, informing resilient sourcing strategies.
Facilitates global expansion and local adaptation by mapping retail architectures, consumer preferences, and compliance requirements for effective eye makeup market entry.

Conclusion

Success in the evolving eye makeup market depends on precise alignment of innovation, retail strategy, and operational agility. Companies investing in insight-driven product design and adaptable supply models will be positioned to ensure sustainable market growth and enduring relevance.

Additional Product Information:

Purchase of this report includes 1 year online access with quarterly updates.
This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

1. Preface

1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders

2. Research Methodology

2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations

3. Executive Summary

3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap

4. Market Overview

4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy

5. Market Insights

5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis

6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025

8. Eye Makeup Market, by Product Type

8.1. Eye Primer
8.2. Eye Shadow
8.3. Eyeliner
8.3.1. Gel
8.3.2. Liquid
8.3.3. Pencil
8.3.4. Powder
8.4. False Eyelashes
8.4.1. Individual Lashes
8.4.2. Magnetic Lashes
8.4.3. Strip Lashes
8.5. Mascara

9. Eye Makeup Market, by Price Type

9.1. Luxury
9.2. Mass
9.3. Premium

10. Eye Makeup Market, by Distribution Channel

10.1. Convenience Stores
10.2. Drugstores & Pharmacies
10.3. Online Retail
10.4. Specialist Stores
10.5. Supermarkets & Hypermarkets

11. Eye Makeup Market, by End User

11.1. Men
11.2. Women

12. Eye Makeup Market, by Region

12.1. Americas
12.1.1. North America
12.1.2. Latin America
12.2. Europe, Middle East & Africa
12.2.1. Europe
12.2.2. Middle East
12.2.3. Africa
12.3. Asia-Pacific

13. Eye Makeup Market, by Group

13.1. ASEAN
13.2. GCC
13.3. European Union
13.4. BRICS
13.5. G7
13.6. NATO

14. Eye Makeup Market, by Country

14.1. United States
14.2. Canada
14.3. Mexico
14.4. Brazil
14.5. United Kingdom
14.6. Germany
14.7. France
14.8. Russia
14.9. Italy
14.10. Spain
14.11. China
14.12. India
14.13. Japan
14.14. Australia
14.15. South Korea

15. United States Eye Makeup Market
16. China Eye Makeup Market

17. Competitive Landscape

17.1. Market Concentration Analysis, 2025
17.1.1. Concentration Ratio (CR)
17.1.2. Herfindahl Hirschman Index (HHI)
17.2. Recent Developments & Impact Analysis, 2025
17.3. Product Portfolio Analysis, 2025
17.4. Benchmarking Analysis, 2025
17.5. Amorepacific Corporation
17.6. Amway International Inc.
17.7. Apcos Naturals Pvt. Ltd.
17.8. Avon Products, Inc.
17.9. Chanel S.A.
17.10. Christian Dior SE
17.11. Clarins Group
17.12. ColorBar Cosmetics Pvt. Ltd.
17.13. Coty Inc.
17.14. e.l.f. Beauty, Inc.
17.15. Estée Lauder Companies Inc.
17.16. Kao Corporation
17.17. L'Oréal S.A.
17.18. LVMH Corp.
17.19. MARS Cosmetics
17.20. Mary Kay Inc.
17.21. Natura Cosméticos S.A.
17.22. Oriflame Cosmetics AG
17.23. Revlon, Inc.
17.24. Shiseido Company, Limited
17.25. The Procter & Gamble Company
17.26. Unilever PLC
17.27. Vellvette Lifestyle Private Limited

List of Figures

FIGURE 1. GLOBAL EYE MAKEUP MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL EYE MAKEUP MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL EYE MAKEUP MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL EYE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL EYE MAKEUP MARKET SIZE, BY PRICE TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL EYE MAKEUP MARKET SIZE, BY END USER, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL EYE MAKEUP MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL EYE MAKEUP MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL EYE MAKEUP MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. UNITED STATES EYE MAKEUP MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 12. CHINA EYE MAKEUP MARKET SIZE, 2018-2032 (USD MILLION)

List of Tables

TABLE 1. GLOBAL EYE MAKEUP MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL EYE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL EYE MAKEUP MARKET SIZE, BY EYE PRIMER, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL EYE MAKEUP MARKET SIZE, BY EYE PRIMER, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL EYE MAKEUP MARKET SIZE, BY EYE PRIMER, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL EYE MAKEUP MARKET SIZE, BY EYE SHADOW, BY REGION, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL EYE MAKEUP MARKET SIZE, BY EYE SHADOW, BY GROUP, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL EYE MAKEUP MARKET SIZE, BY EYE SHADOW, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL EYE MAKEUP MARKET SIZE, BY EYELINER, BY REGION, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL EYE MAKEUP MARKET SIZE, BY EYELINER, BY GROUP, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL EYE MAKEUP MARKET SIZE, BY EYELINER, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL EYE MAKEUP MARKET SIZE, BY EYELINER, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL EYE MAKEUP MARKET SIZE, BY GEL, BY REGION, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL EYE MAKEUP MARKET SIZE, BY GEL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL EYE MAKEUP MARKET SIZE, BY GEL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL EYE MAKEUP MARKET SIZE, BY LIQUID, BY REGION, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL EYE MAKEUP MARKET SIZE, BY LIQUID, BY GROUP, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL EYE MAKEUP MARKET SIZE, BY LIQUID, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL EYE MAKEUP MARKET SIZE, BY PENCIL, BY REGION, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL EYE MAKEUP MARKET SIZE, BY PENCIL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL EYE MAKEUP MARKET SIZE, BY PENCIL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL EYE MAKEUP MARKET SIZE, BY POWDER, BY REGION, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL EYE MAKEUP MARKET SIZE, BY POWDER, BY GROUP, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL EYE MAKEUP MARKET SIZE, BY POWDER, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, BY REGION, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL EYE MAKEUP MARKET SIZE, BY INDIVIDUAL LASHES, BY REGION, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL EYE MAKEUP MARKET SIZE, BY INDIVIDUAL LASHES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL EYE MAKEUP MARKET SIZE, BY INDIVIDUAL LASHES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL EYE MAKEUP MARKET SIZE, BY MAGNETIC LASHES, BY REGION, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL EYE MAKEUP MARKET SIZE, BY MAGNETIC LASHES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL EYE MAKEUP MARKET SIZE, BY MAGNETIC LASHES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL EYE MAKEUP MARKET SIZE, BY STRIP LASHES, BY REGION, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL EYE MAKEUP MARKET SIZE, BY STRIP LASHES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL EYE MAKEUP MARKET SIZE, BY STRIP LASHES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL EYE MAKEUP MARKET SIZE, BY MASCARA, BY REGION, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL EYE MAKEUP MARKET SIZE, BY MASCARA, BY GROUP, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL EYE MAKEUP MARKET SIZE, BY MASCARA, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL EYE MAKEUP MARKET SIZE, BY PRICE TYPE, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL EYE MAKEUP MARKET SIZE, BY LUXURY, BY REGION, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL EYE MAKEUP MARKET SIZE, BY LUXURY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL EYE MAKEUP MARKET SIZE, BY LUXURY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL EYE MAKEUP MARKET SIZE, BY MASS, BY REGION, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL EYE MAKEUP MARKET SIZE, BY MASS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL EYE MAKEUP MARKET SIZE, BY MASS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL EYE MAKEUP MARKET SIZE, BY PREMIUM, BY REGION, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL EYE MAKEUP MARKET SIZE, BY PREMIUM, BY GROUP, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL EYE MAKEUP MARKET SIZE, BY PREMIUM, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL EYE MAKEUP MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL EYE MAKEUP MARKET SIZE, BY CONVENIENCE STORES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL EYE MAKEUP MARKET SIZE, BY CONVENIENCE STORES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL EYE MAKEUP MARKET SIZE, BY DRUGSTORES & PHARMACIES, BY REGION, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL EYE MAKEUP MARKET SIZE, BY DRUGSTORES & PHARMACIES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL EYE MAKEUP MARKET SIZE, BY DRUGSTORES & PHARMACIES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL EYE MAKEUP MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL EYE MAKEUP MARKET SIZE, BY ONLINE RETAIL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL EYE MAKEUP MARKET SIZE, BY ONLINE RETAIL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL EYE MAKEUP MARKET SIZE, BY SPECIALIST STORES, BY REGION, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL EYE MAKEUP MARKET SIZE, BY SPECIALIST STORES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL EYE MAKEUP MARKET SIZE, BY SPECIALIST STORES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL EYE MAKEUP MARKET SIZE, BY SUPERMARKETS & HYPERMARKETS, BY REGION, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL EYE MAKEUP MARKET SIZE, BY SUPERMARKETS & HYPERMARKETS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL EYE MAKEUP MARKET SIZE, BY SUPERMARKETS & HYPERMARKETS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL EYE MAKEUP MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL EYE MAKEUP MARKET SIZE, BY MEN, BY REGION, 2018-2032 (USD MILLION)
TABLE 69. GLOBAL EYE MAKEUP MARKET SIZE, BY MEN, BY GROUP, 2018-2032 (USD MILLION)
TABLE 70. GLOBAL EYE MAKEUP MARKET SIZE, BY MEN, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 71. GLOBAL EYE MAKEUP MARKET SIZE, BY WOMEN, BY REGION, 2018-2032 (USD MILLION)
TABLE 72. GLOBAL EYE MAKEUP MARKET SIZE, BY WOMEN, BY GROUP, 2018-2032 (USD MILLION)
TABLE 73. GLOBAL EYE MAKEUP MARKET SIZE, BY WOMEN, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 74. GLOBAL EYE MAKEUP MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 75. AMERICAS EYE MAKEUP MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 76. AMERICAS EYE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 77. AMERICAS EYE MAKEUP MARKET SIZE, BY EYELINER, 2018-2032 (USD MILLION)
TABLE 78. AMERICAS EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, 2018-2032 (USD MILLION)
TABLE 79. AMERICAS EYE MAKEUP MARKET SIZE, BY PRICE TYPE, 2018-2032 (USD MILLION)
TABLE 80. AMERICAS EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 81. AMERICAS EYE MAKEUP MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 82. NORTH AMERICA EYE MAKEUP MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 83. NORTH AMERICA EYE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 84. NORTH AMERICA EYE MAKEUP MARKET SIZE, BY EYELINER, 2018-2032 (USD MILLION)
TABLE 85. NORTH AMERICA EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, 2018-2032 (USD MILLION)
TABLE 86. NORTH AMERICA EYE MAKEUP MARKET SIZE, BY PRICE TYPE, 2018-2032 (USD MILLION)
TABLE 87. NORTH AMERICA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 88. NORTH AMERICA EYE MAKEUP MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 89. LATIN AMERICA EYE MAKEUP MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 90. LATIN AMERICA EYE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 91. LATIN AMERICA EYE MAKEUP MARKET SIZE, BY EYELINER, 2018-2032 (USD MILLION)
TABLE 92. LATIN AMERICA EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, 2018-2032 (USD MILLION)
TABLE 93. LATIN AMERICA EYE MAKEUP MARKET SIZE, BY PRICE TYPE, 2018-2032 (USD MILLION)
TABLE 94. LATIN AMERICA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 95. LATIN AMERICA EYE MAKEUP MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 96. EUROPE, MIDDLE EAST & AFRICA EYE MAKEUP MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 97. EUROPE, MIDDLE EAST & AFRICA EYE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 98. EUROPE, MIDDLE EAST & AFRICA EYE MAKEUP MARKET SIZE, BY EYELINER, 2018-2032 (USD MILLION)
TABLE 99. EUROPE, MIDDLE EAST & AFRICA EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, 2018-2032 (USD MILLION)
TABLE 100. EUROPE, MIDDLE EAST & AFRICA EYE MAKEUP MARKET SIZE, BY PRICE TYPE, 2018-2032 (USD MILLION)
TABLE 101. EUROPE, MIDDLE EAST & AFRICA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 102. EUROPE, MIDDLE EAST & AFRICA EYE MAKEUP MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 103. EUROPE EYE MAKEUP MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 104. EUROPE EYE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 105. EUROPE EYE MAKEUP MARKET SIZE, BY EYELINER, 2018-2032 (USD MILLION)
TABLE 106. EUROPE EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, 2018-2032 (USD MILLION)
TABLE 107. EUROPE EYE MAKEUP MARKET SIZE, BY PRICE TYPE, 2018-2032 (USD MILLION)
TABLE 108. EUROPE EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 109. EUROPE EYE MAKEUP MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 110. MIDDLE EAST EYE MAKEUP MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 111. MIDDLE EAST EYE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 112. MIDDLE EAST EYE MAKEUP MARKET SIZE, BY EYELINER, 2018-2032 (USD MILLION)
TABLE 113. MIDDLE EAST EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, 2018-2032 (USD MILLION)
TABLE 114. MIDDLE EAST EYE MAKEUP MARKET SIZE, BY PRICE TYPE, 2018-2032 (USD MILLION)
TABLE 115. MIDDLE EAST EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 116. MIDDLE EAST EYE MAKEUP MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 117. AFRICA EYE MAKEUP MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 118. AFRICA EYE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 119. AFRICA EYE MAKEUP MARKET SIZE, BY EYELINER, 2018-2032 (USD MILLION)
TABLE 120. AFRICA EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, 2018-2032 (USD MILLION)
TABLE 121. AFRICA EYE MAKEUP MARKET SIZE, BY PRICE TYPE, 2018-2032 (USD MILLION)
TABLE 122. AFRICA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 123. AFRICA EYE MAKEUP MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 124. ASIA-PACIFIC EYE MAKEUP MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 125. ASIA-PACIFIC EYE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 126. ASIA-PACIFIC EYE MAKEUP MARKET SIZE, BY EYELINER, 2018-2032 (USD MILLION)
TABLE 127. ASIA-PACIFIC EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, 2018-2032 (USD MILLION)
TABLE 128. ASIA-PACIFIC EYE MAKEUP MARKET SIZE, BY PRICE TYPE, 2018-2032 (USD MILLION)
TABLE 129. ASIA-PACIFIC EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 130. ASIA-PACIFIC EYE MAKEUP MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 131. GLOBAL EYE MAKEUP MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 132. ASEAN EYE MAKEUP MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 133. ASEAN EYE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 134. ASEAN EYE MAKEUP MARKET SIZE, BY EYELINER, 2018-2032 (USD MILLION)
TABLE 135. ASEAN EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, 2018-2032 (USD MILLION)
TABLE 136. ASEAN EYE MAKEUP MARKET SIZE, BY PRICE TYPE, 2018-2032 (USD MILLION)
TABLE 137. ASEAN EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 138. ASEAN EYE MAKEUP MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 139. GCC EYE MAKEUP MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 140. GCC EYE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 141. GCC EYE MAKEUP MARKET SIZE, BY EYELINER, 2018-2032 (USD MILLION)
TABLE 142. GCC EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, 2018-2032 (USD MILLION)
TABLE 143. GCC EYE MAKEUP MARKET SIZE, BY PRICE TYPE, 2018-2032 (USD MILLION)
TABLE 144. GCC EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 145. GCC EYE MAKEUP MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 146. EUROPEAN UNION EYE MAKEUP MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 147. EUROPEAN UNION EYE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 148. EUROPEAN UNION EYE MAKEUP MARKET SIZE, BY EYELINER, 2018-2032 (USD MILLION)
TABLE 149. EUROPEAN UNION EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, 2018-2032 (USD MILLION)
TABLE 150. EUROPEAN UNION EYE MAKEUP MARKET SIZE, BY PRICE TYPE, 2018-2032 (USD MILLION)
TABLE 151. EUROPEAN UNION EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 152. EUROPEAN UNION EYE MAKEUP MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 153. BRICS EYE MAKEUP MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 154. BRICS EYE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 155. BRICS EYE MAKEUP MARKET SIZE, BY EYELINER, 2018-2032 (USD MILLION)
TABLE 156. BRICS EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, 2018-2032 (USD MILLION)
TABLE 157. BRICS EYE MAKEUP MARKET SIZE, BY PRICE TYPE, 2018-2032 (USD MILLION)
TABLE 158. BRICS EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 159. BRICS EYE MAKEUP MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 160. G7 EYE MAKEUP MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 161. G7 EYE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 162. G7 EYE MAKEUP MARKET SIZE, BY EYELINER, 2018-2032 (USD MILLION)
TABLE 163. G7 EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, 2018-2032 (USD MILLION)
TABLE 164. G7 EYE MAKEUP MARKET SIZE, BY PRICE TYPE, 2018-2032 (USD MILLION)
TABLE 165. G7 EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 166. G7 EYE MAKEUP MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 167. NATO EYE MAKEUP MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 168. NATO EYE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 169. NATO EYE MAKEUP MARKET SIZE, BY EYELINER, 2018-2032 (USD MILLION)
TABLE 170. NATO EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, 2018-2032 (USD MILLION)
TABLE 171. NATO EYE MAKEUP MARKET SIZE, BY PRICE TYPE, 2018-2032 (USD MILLION)
TABLE 172. NATO EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 173. NATO EYE MAKEUP MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 174. GLOBAL EYE MAKEUP MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 175. UNITED STATES EYE MAKEUP MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 176. UNITED STATES EYE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 177. UNITED STATES EYE MAKEUP MARKET SIZE, BY EYELINER, 2018-2032 (USD MILLION)
TABLE 178. UNITED STATES EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, 2018-2032 (USD MILLION)
TABLE 179. UNITED STATES EYE MAKEUP MARKET SIZE, BY PRICE TYPE, 2018-2032 (USD MILLION)
TABLE 180. UNITED STATES EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 181. UNITED STATES EYE MAKEUP MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 182. CHINA EYE MAKEUP MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 183. CHINA EYE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 184. CHINA EYE MAKEUP MARKET SIZE, BY EYELINER, 2018-2032 (USD MILLION)
TABLE 185. CHINA EYE MAKEUP MARKET SIZE, BY FALSE EYELASHES, 2018-2032 (USD MILLION)
TABLE 186. CHINA EYE MAKEUP MARKET SIZE, BY PRICE TYPE, 2018-2032 (USD MILLION)
TABLE 187. CHINA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 188. CHINA EYE MAKEUP MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this Eye Makeup market report include:

Amorepacific Corporation
Amway International Inc.
Apcos Naturals Pvt. Ltd.
Avon Products, Inc.
Chanel S.A.
Christian Dior SE
Clarins Group
ColorBar Cosmetics Pvt. Ltd.
Coty Inc.
e.l.f. Beauty, Inc.
Estée Lauder Companies Inc.
Kao Corporation
L'Oréal S.A.
LVMH Corp.
MARS Cosmetics
Mary Kay Inc.
Natura Cosméticos S.A.
Oriflame Cosmetics AG
Revlon, Inc.
Shiseido Company, Limited
The Procter & Gamble Company
Unilever PLC
Vellvette Lifestyle Private Limited

Table Information

Report Attribute	Details
No. of Pages	181
Published	January 2026
Forecast Period	2026 - 2032
Estimated Market Value ( USD ) in 2026	$ 21.21 Billion
Forecasted Market Value ( USD ) by 2032	$ 32.41 Billion
Compound Annual Growth Rate	7.2%
Regions Covered	Global
No. of Companies Mentioned	24

License	Properties	Price
SINGLE USER LICENSE PDF, Excel and Online Access	This is a single user license, allowing one user access to the product.	€3511EUR$3,939USD£3,045GBP
1 - 5 USER LICENSE PDF, Excel and Online Access	This is a 1-5 user license, allowing up to five users have access to the product.	€3787EUR$4,249USD£3,285GBP
SITE LICENSE PDF, Excel and Online Access	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€5133EUR$5,759USD£4,452GBP
ENTERPRISE LICENSE PDF, Excel and Online Access	This is an enterprise license, allowing all employees within your organization access to the product.	€6212EUR$6,969USD£5,387GBP

Market Snapshot: Eye Makeup Market Growth and Trajectory

Scope & Segmentation

Eye Makeup Market—Key Takeaways for Decision-Makers

Tariff Impact: Sourcing and Pricing Complexities

Methodology & Data Sources

Why This Report Matters

Conclusion

Table of Contents

Companies Mentioned

Table Information

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