The global women’s health app market accounted for USD 3.89 billion in 2023 and is expected to reach at USD 27.96 billion by 2034 with a CAGR of 19.64% during the forecast period 2024-2034. Widespread use of smartphones, growing aging population, increased obesity rates, rise in prevalence of chronic diseases among women such as osteoarthritis (OA), anemia, irregular menstruation, obesity, depression, & fibromyalgia, increasing availability of disease-specific solutions, rising arthritis prevalence among females, surge in technological advancements, and growing introduction of women's health applications are some of the key factors boosting the market growth.
A women's health app typically encompasses multiple trackers, such as an overall female health monitor, a pregnancy monitor, and a period monitor. Modern technological advancements have led to the development of various women's health applications that more effectively tackle women's healthcare concerns. With the integration of technologies such as artificial intelligence and machine learning, these apps are engineered to enhance women's healthcare. Their reliability and effectiveness are ensured by the seamless integration of cutting-edge technology during their development. Hence, growing introduction of women's health applications is predicted to boost the market growth during the forecast period. For instance, in December 2023, Hearst UK, a prominent provider of premium content and experiences, has unveiled new applications for Women’s Health UK and Men’s Health UK, enhancing their membership offerings. With these new apps, members of the Women’s Health Collective and Men’s Health Squad can access exclusive training plans and wellness guidance from renowned fitness experts worldwide.
By type, menstrual health was the highest revenue-grossing segment in the global women’s health app market in 2023 owing to increase in female awareness regarding the importance of maintaining menstrual hygiene, widespread adoption of period tracking apps, and rising trend among market players to introduce menstrual health apps. For instance, in June 2022, Sirona introduced India's inaugural period tracker accessible via WhatsApp, providing a vital tool for all menstruators. This tracker allows users to monitor three objectives: menstrual cycle tracking, conception planning, and pregnancy prevention. Additionally, fitness & nutrition is predicted to grow at the fastest CAGR during the forecast period owing to the increasing trend in the use of fitness apps, with consumers showing heightened interest in wellness treatments. Women are becoming more aware of the significance of maintaining their fitness levels.
By modality, smartphone was the highest revenue-grossing segment in the global women’s health app market in 2023 owing to the widespread availability of smartphones enables women to conveniently access health information and services while on the move. With their intuitive interfaces and numerous health apps, smartphones provide personalized solutions for various women's health concerns, such as menstrual tracking and fertility management. Additionally, smartwatches is predicted to grow at the fastest CAGR during the forecast period owing to the increase in the use of wearable accessories such as bracelets & smartwatches, growing emphasis on developing advanced healthcare accessories equipped with features such as fitness tracking. For instance, in May 2022, Apple Inc. revealed an update on menstrual cycle tracking within the Health app on iPhone or Apple Watch.
This comprehensive research report focuses on the global and regional market size and forecasts from 2023 to 2034.
A women's health app typically encompasses multiple trackers, such as an overall female health monitor, a pregnancy monitor, and a period monitor. Modern technological advancements have led to the development of various women's health applications that more effectively tackle women's healthcare concerns. With the integration of technologies such as artificial intelligence and machine learning, these apps are engineered to enhance women's healthcare. Their reliability and effectiveness are ensured by the seamless integration of cutting-edge technology during their development. Hence, growing introduction of women's health applications is predicted to boost the market growth during the forecast period. For instance, in December 2023, Hearst UK, a prominent provider of premium content and experiences, has unveiled new applications for Women’s Health UK and Men’s Health UK, enhancing their membership offerings. With these new apps, members of the Women’s Health Collective and Men’s Health Squad can access exclusive training plans and wellness guidance from renowned fitness experts worldwide.
By type, menstrual health was the highest revenue-grossing segment in the global women’s health app market in 2023 owing to increase in female awareness regarding the importance of maintaining menstrual hygiene, widespread adoption of period tracking apps, and rising trend among market players to introduce menstrual health apps. For instance, in June 2022, Sirona introduced India's inaugural period tracker accessible via WhatsApp, providing a vital tool for all menstruators. This tracker allows users to monitor three objectives: menstrual cycle tracking, conception planning, and pregnancy prevention. Additionally, fitness & nutrition is predicted to grow at the fastest CAGR during the forecast period owing to the increasing trend in the use of fitness apps, with consumers showing heightened interest in wellness treatments. Women are becoming more aware of the significance of maintaining their fitness levels.
By modality, smartphone was the highest revenue-grossing segment in the global women’s health app market in 2023 owing to the widespread availability of smartphones enables women to conveniently access health information and services while on the move. With their intuitive interfaces and numerous health apps, smartphones provide personalized solutions for various women's health concerns, such as menstrual tracking and fertility management. Additionally, smartwatches is predicted to grow at the fastest CAGR during the forecast period owing to the increase in the use of wearable accessories such as bracelets & smartwatches, growing emphasis on developing advanced healthcare accessories equipped with features such as fitness tracking. For instance, in May 2022, Apple Inc. revealed an update on menstrual cycle tracking within the Health app on iPhone or Apple Watch.
By age group, 25-34 years was the highest revenue-grossing segment in the global women’s health app market in 2023 owing to the rising concerns about pregnancy & maternity care, as well as fitness, and increase in the introduction of innovative apps. For instance, in March 2022, Sasha Cayward introduced a novel menstrual health application that not only monitors the user's menstrual cycle and symptoms but also utilizes AI technology to deliver customized nutritional, fitness, and task management recommendations aimed at enhancing the user's daily routine. Additionally, 15 to 24 years is predicted to grow at the fastest CAGR during the forecast period owing to the number of smartphone users is on the rise, and increasing adoption of technologies that offer convenience and accessibility
North America region is anticipated for the highest revenue share during the forecast period owing to the rising use of smartphones, growing government efforts to lower healthcare expenses, strong uptake of advanced technological products, surge in regulatory approval for mobile-based applications, increase in chronic diseases among women, and rise in partnerships among market participants. For instance, in February 2023, Samsung Electronics and Natural Cycles have collaborated to integrate temperature-based menstrual cycle tracking into the Galaxy Watch5 series. This partnership leverages Samsung's advanced sensor technology and Natural Cycles' innovative fertility technology to provide users with a deeper insight into their menstrual cycles. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the rising need for efficient healthcare technologies, heightened government attention to women's health, growing awareness of reproductive health, and surge in the introduction of new applications. For instance, in May 2022, AIIMS Delhi, in collaboration with the startup Nurithm lab, has introduced a smartphone application called DermaAid, powered by artificial intelligence. The app aims to tackle issues related to accessibility and precision in the clinical diagnosis of dermatological conditions, such as skin and oral cancers.This comprehensive research report focuses on the global and regional market size and forecasts from 2023 to 2034.
Report Scope:
- Base Year: 2023
- Forecast Period: 2024-2034
- Study Coverage
- Market Forecast by Type, Modality, and Age Group
- Market Forecast for 5 Regions and 17+ Countries
- North America (U.S. and Canada)
- Europe (Germany, France, UK, Spain, Italy, Russia, Rest of Europe)
- Asia Pacific (China, Japan, India, Australia, South Korea, Rest of APAC)
- Latin America (Brazil, Mexico, Argentina, Rest of LATAM)
- MEA (South Africa, GCC, Rest of MEA)
- Exhaustive Company Profiles of Top 10+ Major Market Players
Segmentation: Women’s Health App Market Report 2023 - 2034
Women’s Health App Market Analysis & Forecast by Type 2023 - 2034 (Revenue USD Bn)
- Pregnancy Tracking & Postpartum Care
- Disease Management
- Fitness & Nutrition
- Menstrual Health
- Menopause
- Others
Women’s Health App Market Analysis & Forecast by Modality 2023 - 2034 (Revenue USD Bn)
- Tablet
- Smartphone
- Smartwatches
- Others
Women’s Health App Market Analysis & Forecast by Age Group 2023 - 2034 (Revenue USD Bn)
- 15-24 Years
- 25-34 Years
- 35-44 Years
- Above 44 Years
Women’s Health App Market Analysis & Forecast by Region 2023 - 2034 (Revenue USD Bn)
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of LATAM
- Middle East & Africa
- South Africa
- GCC
- Rest of MEA
Table of Contents
1. Research Methodology
2. Introduction
4. Market Environment Analysis
5. Market Dynamics
7. Women’s Health App Market: Type Estimates & Trend Analysis
8. Women’s Health App Market: Modality Estimates & Trend Analysis
9. Women’s Health App Market: Age Group Estimates & Trend Analysis
10. Regional Market Analysis
11. North America Women’s Health App Market
12. Europe Global Women’s Health App Market
13. Asia Pacific Global Women’s Health App Market
14. Latin America Global Women’s Health App Market
15. MEA Global Women’s Health App Market
16. Competitor Analysis
17. Company Profiles
Companies Mentioned
- Wildflower Health
- Flo Health Inc.
- HelloBaby Inc.
- Natural Cycles
- Apple Inc.
- Clue
- Withings
- Glow Inc.
- Ovia Health
- Fitbit Inc.
