The global baby cleaning products market size was estimated to be USD 5.16 billion in 2023 and is expected to reach at USD 8.93 billion by 2034 with a CAGR of 5.11% during the forecast period 2024-2034. Rising awareness regarding infant hygiene, growing innovation in baby cleansing products, expanding efforts to encourage the usage of baby items, surge in disposable income in developed nations, escalating integration of natural components in infant cleansing products, increased emphasis on developing chemical-free products, and surge in the introduction of infant cleaning products are some of the key factors boosting the market growth.
Surge in the introduction of infant cleaning products is predicted to boost the market growth during the forecast period. Insufficient hygiene and sanitation can result in various complications such as rashes, itching, and blisters in infants and young children. Consequently, numerous companies are concentrating on developing inventive products that are anticipated to bolster market expansion. For instance, in February 2022, Pigeon Corporation unveiled a new baby skincare range named Natural Botanical Baby. This fresh lineup of products is designed to be both gentle on infants' skin and eco-friendly, catering to the rising inclination of millennial and Gen Z parents towards sustainable options.
By products, laundry detergent was the highest revenue-grossing segment in the global baby cleaning products market in 2023. Baby-specific laundry detergents are typically gentle and free from artificial chemical fragrances. Conventional laundry detergents often contain harsh chemicals that can cause irritation on babies' delicate skin. Therefore, manufacturers are introducing new products to boost the market growth. For instance, in April 2022, ARM & HAMMER has introduced its latest product, the ARM & HAMMER Baby Hypoallergenic Liquid Laundry Detergent, specially formulated for infants and newborns. This liquid detergent is devoid of dyes, preservatives, and harsh chemicals. Additionally, bottle wash is predicted to grow at the fastest CAGR during the forecast period owing to the growing awareness about infant hygiene, rising demand for organic & chemical-free products, and expanding emphasis on maintaining cleanliness & sanitation for babies.
By sales channel, retail sales channel was the highest revenue-grossing segment in the global baby cleaning products market in 2023 owing to more frequent discounts on products from different companies than through other sales channels. Multiple purchasing schemes, coupled with an extensive array of choices, serve as incentives for buyers to prefer the retail sales channel. Moreover, there is a growing trend of introducing new products through this channel. For instance, in July 2022, Johnson & Johnson Consumer Health unveiled the Vivvi & Bloom brand, specifically designed for babies and toddlers, offering skin and hair care products crafted with intentional ingredients. Developed in collaboration with Millennial and Gen-Z parents and caregivers, the brand aims to address their specific needs and preferences. Additionally, e-commerce sales is predicted to grow at the fastest CAGR during the forecast period owing to the numerous online platforms, along with economical delivery expenses and product reviews, contribute to the appeal of online shopping for a variety of items. Additionally, discounted rates and a diverse selection of products further enhance the adoption of this market segment.
North America region is anticipated for the highest revenue share during the forecast period owing to the uptick in birth rates, surge in innovative marketing approaches employed by prominent industry leaders to advertise baby care products, and surge in the introduction of new product lines within the baby care sector. For instance, in October 2023, Birch Babe, a brand specializing in organic beauty and skincare, has introduced the Birch Baby collection, consisting of three essential skincare products. These items boast clean and efficient formulations that are vegan-friendly and completely devoid of fragrances. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the substantial number of infants & newborns, rising initiatives focused on baby hygiene led by major industry players, surge in diseases associated with poor hygiene & sanitation, and growing introduction of new products. For instance, in June 2023, Adorica Care has introduced its line of baby care products for the Indian market, featuring Adorica baby hair oil, Adorica baby shampoo, and Adorica baby massage oil.
This comprehensive research report focuses on the global and regional market size and forecasts from 2023 to 2034.
Surge in the introduction of infant cleaning products is predicted to boost the market growth during the forecast period. Insufficient hygiene and sanitation can result in various complications such as rashes, itching, and blisters in infants and young children. Consequently, numerous companies are concentrating on developing inventive products that are anticipated to bolster market expansion. For instance, in February 2022, Pigeon Corporation unveiled a new baby skincare range named Natural Botanical Baby. This fresh lineup of products is designed to be both gentle on infants' skin and eco-friendly, catering to the rising inclination of millennial and Gen Z parents towards sustainable options.
By products, laundry detergent was the highest revenue-grossing segment in the global baby cleaning products market in 2023. Baby-specific laundry detergents are typically gentle and free from artificial chemical fragrances. Conventional laundry detergents often contain harsh chemicals that can cause irritation on babies' delicate skin. Therefore, manufacturers are introducing new products to boost the market growth. For instance, in April 2022, ARM & HAMMER has introduced its latest product, the ARM & HAMMER Baby Hypoallergenic Liquid Laundry Detergent, specially formulated for infants and newborns. This liquid detergent is devoid of dyes, preservatives, and harsh chemicals. Additionally, bottle wash is predicted to grow at the fastest CAGR during the forecast period owing to the growing awareness about infant hygiene, rising demand for organic & chemical-free products, and expanding emphasis on maintaining cleanliness & sanitation for babies.
By sales channel, retail sales channel was the highest revenue-grossing segment in the global baby cleaning products market in 2023 owing to more frequent discounts on products from different companies than through other sales channels. Multiple purchasing schemes, coupled with an extensive array of choices, serve as incentives for buyers to prefer the retail sales channel. Moreover, there is a growing trend of introducing new products through this channel. For instance, in July 2022, Johnson & Johnson Consumer Health unveiled the Vivvi & Bloom brand, specifically designed for babies and toddlers, offering skin and hair care products crafted with intentional ingredients. Developed in collaboration with Millennial and Gen-Z parents and caregivers, the brand aims to address their specific needs and preferences. Additionally, e-commerce sales is predicted to grow at the fastest CAGR during the forecast period owing to the numerous online platforms, along with economical delivery expenses and product reviews, contribute to the appeal of online shopping for a variety of items. Additionally, discounted rates and a diverse selection of products further enhance the adoption of this market segment.
North America region is anticipated for the highest revenue share during the forecast period owing to the uptick in birth rates, surge in innovative marketing approaches employed by prominent industry leaders to advertise baby care products, and surge in the introduction of new product lines within the baby care sector. For instance, in October 2023, Birch Babe, a brand specializing in organic beauty and skincare, has introduced the Birch Baby collection, consisting of three essential skincare products. These items boast clean and efficient formulations that are vegan-friendly and completely devoid of fragrances. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the substantial number of infants & newborns, rising initiatives focused on baby hygiene led by major industry players, surge in diseases associated with poor hygiene & sanitation, and growing introduction of new products. For instance, in June 2023, Adorica Care has introduced its line of baby care products for the Indian market, featuring Adorica baby hair oil, Adorica baby shampoo, and Adorica baby massage oil.
This comprehensive research report focuses on the global and regional market size and forecasts from 2023 to 2034.
Report Scope:
- Base Year: 2023
- Forecast Period: 2024-2034
- Study Coverage
- Market Forecast by Products and Sales Channel
- Market Forecast for 5 Regions and 17+ Countries
- North America (U.S. and Canada)
- Europe (Germany, France, UK, Spain, Italy, Russia, Rest of Europe)
- Asia Pacific (China, Japan, India, Australia, South Korea, Rest of APAC)
- Latin America (Brazil, Mexico, Argentina, Rest of LATAM)
- MEA (South Africa, GCC, Rest of MEA)
- Exhaustive Company Profiles of Top 10+ Major Market Players
Segmentation: Baby Cleaning Products Market Report 2023 - 2034
Baby Cleaning Products Market Analysis & Forecast by Products 2023 - 2034 (Revenue USD Bn)
- Laundry Detergents
- Vegetable Wash
- Cleaning Sprays
- Cleaning Wipes
- Bottle Wash
- Fabric Conditioners
- Others
Baby Cleaning Products Market Analysis & Forecast by Sales Channel 2023 - 2034 (Revenue USD Bn)
- E-Commerce
- Non-Retail
- Retail
Baby Cleaning Products Market Analysis & Forecast by Region 2023 - 2034 (Revenue USD Bn)
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of LATAM
- Middle East & Africa
- South Africa
- GCC
- Rest of MEA
Table of Contents
1. Research Methodology
2. Introduction
4. Market Environment Analysis
5. Market Dynamics
7. Baby Cleaning Products Market: Product Estimates & Trend Analysis
8. Baby Cleaning Products Market: Sales Channel Estimates & Trend Analysis
9. Regional Market Analysis
10. North America Baby Cleaning Products Market
11. Europe Global Baby Cleaning Products Market
12. Asia Pacific Global Baby Cleaning Products Market
13. Latin America Global Baby Cleaning Products Market
14. MEA Global Baby Cleaning Products Market
15. Competitor Analysis
16. Company Profiles
Companies Mentioned
- Unilever
- Johnson & Johnson Consumer Inc.
- Nuby
- Koninklijke Philips N.V.
- Kimberly-Clark
- Pigeon Corporation
- Admar
- Himalaya Drug Company
- Mayborn Group Limited
- BABISIL
- Procter & Gamble
