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North America B2C E-Commerce Market & Payment Innovation Trends 2024

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    Report

  • 185 Pages
  • May 2024
  • Region: North America
  • yStats GmbH & Co. KG
  • ID: 5970506
Description Jump to:

North America's Real-Time Payments are Expected to Surge to 13 Billion Transactions by 2027

This report offers an overview of the B2C E-Commerce market and payment innovation trends in North America, with a focus on the U.S. and Canada. It details key market dynamics, including product categories, mobile & Omnichannel commerce, social commerce, and payment trends as digital payments, POS, real-time payments, and BNPL services.

North America's B2C E-Commerce Growth and Payment Trends

In 2022, North America ranked second globally in B2C E-Commerce, with over 40% of consumers using digital wallets monthly. Despite this, credit cards dominated, accounting for over 50% of large online transactions. Real-time payments are projected to hit 13 billion transactions by 2027.

Growth and Challenges in North America's Cross-Border E-Commerce

Cross-border B2C E-Commerce in North America is growing despite regulatory and logistical challenges. Advances in trade documentation are supporting this growth, with over 20% of B2C E-Commerce sales in 2023 being cross-border.

Advanced Technologies Fueling U.S. B2C E-Commerce

Technologies like AI, AR, and blockchain are driving the U.S. B2C E-Commerce market, improving shopping experiences and supply chain efficiency in sectors such as groceries, apparel, and electronics.

Shift Toward Mobile and Real-Time Payments in Online Market

The online payment market is shifting to mobile and real-time solutions. By 2025, digital wallets are expected to make up over a quarter of Canada’s online payments, indicating a move towards more efficient payment methods.

Key Questions Covered:

  • What is the projected number of real-time payment transactions in North America by 2027?
  • What percentage of consumers in North America use digital wallets?
  • What is the anticipated value of BNPL transactions in the U.S. by 2026?
  • What technologies are driving growth in the U.S. B2C E-Commerce market?
  • What percentage of online transactions in Canada is projected to be made through digital wallets by 2025?

Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report

Table of Contents


1. Key Takeaways2. Management Summary
3. North America Regional
  • B2C E-Commerce Sales Value of Top 3 Global Regions, in USD trillion, 2022
  • Breakdown of B2C E-Commerce Sales Value, by Global Regions, in %, 2022
  • Share of Payment Methods Used at Least 5 Times Per Month, in % of Consumers, September 2022
  • Breakdown of Primary Payment Methods For Online And In-Person Purchase of Large Products And Services, in % of Respondents, September 2022
  • Breakdown of Primary Payment Methods For Online And In-Person Purchases of Small Items, in % of Respondents, September 2022
  • Share of Internet Users Who Research Brands and Products Online, in %, Q3 2022
  • Share of Cross-Border B2C E-Commerce Transactions Making Up Total Sales, in %, January 2023
  • Expectations Towards Cross-Border B2C E-Commerce, in % of Organizations, January 2023
  • Technology Use in Cross-Border B2C E-Commerce, in % of Organizations, January 2023
  • Share of Organizations That Find the Environment for Cross-Border Trade Difficult to Operate in, in %, January 2023
  • Top 5 Challenges When Sending B2C E-Commerce Goods Cross-Border, in % of Organizations, January 2023
  • Share of Organizations That Say That B2C E-Commerce Goods Are Frequently Delayed Due to Incorrect Classification And Documentation, in %, January 2023
  • Top 5 Cross-Border B2C E-Commerce Disruptions Expected to Worsen Over 2023 , in % of Organizations, January 2023
  • Online Payment Fraud Loss Value, by Global Regions, in USD billion, 2025f
  • Breakdown of Fraudulent B2C E-Commerce Transaction Value, by Global Regions, in %, 2023e
  • Real-Time Payments Volume, in billions, 2022 & 2027f
  • Real-Time Payments Share of Total Electronic Payments, in %, 2022 & 2027f
  • Breakdown of Respondents Who Heard About the Term “Embedded Payments”, in %, April 2022
4. U.S. B2C E-Commerce Market & Payment Innovation Trends
4.1. E-Commerce Market
4.1.1 B2C E-Commerce Market Overview
  • B2C E-Commerce Market Trends, April 2024
  • Retail E-Commerce Sales, in USD trillion, in % of Total Retail Sales, 2022-2027f
  • Retail Marketplace E-Commerce Sales, in USD billion, in % of Total Retail E-Commerce Sales, 2023e-2027f
  • B2C E-Commerce Sales Value Compared to Other Countries/Regions, in USD trillion, 2025f
  • B2C E-Commerce Sales, in USD billion, Q4 2022 & Q4 2023e
  • Share of B2C E-Commerce Making Up Total Retail Sales, in %, Q4 2022 & Q4 2023e
  • Total vs. Online Retail Sales, in USD trillion, 2028f
  • Share of Population That Shops Online, in %, 2028f
  • Retail E-Commerce Sales, in USD trillion, in % of Total Retail Sales, 2022-2027f
  • Year-Over-Year Growth in Online Sales, in %, 2018-2027f
4.1.2. B2C E-Commerce Product Categories
  • Retail E-Commerce Sales Share of Total Retail E-Commerce Sales, by Product Category, in % of Total Retail E-Commerce Sales, 2023e & 2027f
  • Breakdown of Total B2C E-Commerce Sales, by Product Category, in %, 2026f
  • Share of “Food And Beverage And Health, Personal Care, And Beauty” Making Up Total B2C E-Commerce Sales, in %, 2024e & 2028f
  • Share of “Health, Personal Care, And Beauty” Sales Originating From B2C E-Commerce, in %, 2024e & 2028f
  • Share of “Pet Products” Purchased Through B2C E-Commerce Channels, in %, 2028f
4.1.3 B2C E-Commerce Channels
  • Channels Through Which Clothing Brands Or Products Were Discovered, in % of Clothing Buyers, September 2023
4.1.4. B2C E-Commerce Players
  • B2C E-Commerce Trends Online Retailers Believe Will Affect Their Business the Most in 2024, in % of Online Retailers, January 2024
  • Top 10 B2C E-Commerce Sites, by Monthly Visits, in millions, November 2023
  • Top B2C E-Commerce Marketplaces, by Sales Value, in USD billion, 2023e
  • Amazon’s B2C E-Commerce Sales, in USD billion, in % of Total B2C E-Commerce Sales, 2020-2025f
  • Total Value of Amazon Business Product Sales, in USD billion & Share of Amazon Business Product Sales, in % of B2B E-Commerce Site Sales, 2022e-2026f
  • Comparison of Amazon, eBay and Walmart’s E-Commerce Marketplaces, July 2023
4.1.5. Mobile Commerce
  • Retail M-Commerce Sales, in USD billion, in % of Total Retail E-Commerce Sales, 2022-2027f
  • Share of Retail M-Commerce Making Up Total Retail E-Commerce Sales, in %, 2023e & 2027f
4.1.6. Omnichannel Commerce
  • Proximity Mobile Transaction Value, in USD billion, in % of Year-On-Year Change, and % of Retail & Food Services, 2020-2027f
  • Click-And-Collect Sales Value, in USD billion, in % of Year-On-Year Change, and % of Retail E-Commerce Sales Value, 2020-2026f
  • Digital-Influenced Retail Sales Value, in USD trillion, 2022e & 2027f
  • Digital-Influenced Retail Sales Value, by Channel, in USD trillion, 2027f
  • Share of Digital-Influenced Retail Sales Making Up Total Retail Sales, in %, 2027f
  • Retailers Spending on Omnichannel Retail Solutions, in USD billion, 2022 & 2030f*
  • Retailers’ Planned Innovations For Omnichannel Retail, in % of Retailers, June 2023
  • Share of Omnichannel Consumer Data Adoption, by Retail Segments, in %, June 2023
4.1.7. Social Commerce
  • Social Commerce Market Overview, April 2024
  • Share of Social Commerce Making Up Total B2C E-Commerce Sales, in %, 2024e
  • Social Commerce Sales, in USD billion, 2020, 2023e & 2027f
  • Social Commerce Sales Per Buyer, in USD, 2020, 2023e & 2027f
  • Number of Social Commerce Buyers, in millions, 2020, 2023e & 2027f
  • Breakdown of Social Commerce Shoppers, by Age, in %, September 2023
  • Social Networks Where Adults Are Likely to Make Purchases Directly, Gen Z vs. Total, in % of Adults, Q1 2023
4.1.8. Luxury Recommerce
  • Resale E-Commerce Sales, in USD billion, 2023e-2027f
  • Resale Apparel Market Size, in USD billion, and Year-on-Year Change, in %, 2021-2027f
  • Fashion Online Resale Marketplace Sales, in USD billion, and Year-on-Year Change, in %, 2021e-2026f
  • Share of Secondhand Sales Originating From Online Resale, in %, 2024f
  • Share of Secondhand Apparel Making Up an Average Adult’s Closet, in %, 2022 & 2032f
  • Top 10 Online Fashion Resale Brands, by Number of Resale Shop Listings, January 2023
4.1.9. Cross Border Commerce
  • Cross-Border B2C E-Commerce Market Overview, April 2024
4.2. Payment Innovation and Trends
4.2.1. Payment Innovation Trends
  • Embedded Finance Transaction Value, in USD trillion, 2021 & 2026f
  • Embedded Consumer Payment Transaction Value, in USD trillion, 2021 & 2026f
  • Embedded Business-to-Business Payment Revenue, in USD billion, 2021 & 2026f
  • Revenues via Different Embedded Finance Segments, in USD billion, 2021 & 2026f
4.2.2. Digital Payment Forecasts
  • Number of Proximity Mobile Payment Users, in millions, and Share of Total Smartphone Users, in %, 2021-2026f
  • Average Annual Proximity Mobile Payment Spending Value Per User, in USD, 2021-2026f
4.2.3. Online Payment Trends
  • Share of Consumers Who Anticipate Increasing or Decreasing Their Use of Select Payment Method For Online Purchases in the Next 12 Months, in %, April 2023
  • Mobile Peer-to-Peer Payment Users, in millions, and Penetration Rate, in % of Smartphone Users, 2020-2027f
  • Share of Retailers Accepting International Payment Methods Such as Klarna and WeChat, in %, 2022 & 2023e
  • Share of Merchants Who Are Planning to Accept New APMs in the Next One to Three Years, in %, July 2023
  • Share of Merchants Who Recognize That Failing to Accept APMs Could Impact Sales And Revenue, in %, July 2023
  • Proximity Mobile Payment Transaction Value, in USD billion, and Year-on-Year Change, in %, 2020-2027f
  • Breakdown of Payment Methods Most Commonly Used For Purchases, in % of Population, 2022 & 2023e
  • Breakdown of Most Used Mobile Payment App/Wallet, Online vs. In-Store, in % of Adults, July 2023
  • Share of Respondents Who Use at Least One E-Wallet or Mobile Payment App For Online vs In-Store Purchases, in %, July 2023
  • Share of Respondents Identifying Top Features That Would Make Them More Comfortable When Making Online Purchases, in %, Apr. 2023
  • Share of Adults Who Used a Digital Wallet at Least Once in the Past Month, in %, February 2023
4.2.4. POS Payment Methods
  • Share of Shoppers Who Used or Are Willing to Use Self-Checkout via Smartphone, in %, April 2023
  • Top Benefits and Challenges of Self-Checkout, in % of Shoppers, April 2023
  • Breakdown of Shoppers Who Used a Smartphone (Apple Pay or Google Pay) to Pay at a Retail Store, in %, April 2023
  • Number of Smartphone QR Code Scanners, in millions, and Penetration, in % of Smartphone Users, 2022-2026f
4.2.5. Real-Time Payments
  • Total Number of Real-Time Transactions, in billions, 2022 & 2027f
  • Share of Companies That Use Real-Time Payments, in %, June 2022 & 2024f
4.2.6. AI Integration in Payments
  • Overview of AI Use in B2C E-Commerce, June 2023
  • Overview of AI Use in Payments, December 2023
  • Share of Retail Decision Makers Who Feel Ready to Deploy Generative AI Technology in 2024, in %, November 2023
4.2.7. Buy Now Pay Later
  • BNPL Payment Value, in USD billion, & Year-on-Year Change, in %, 2021-2026f
  • BNPL Users, in millions, and Penetration Rate, in % of Internet Users, 2021-2026f
  • BNPL User Penetration, by Generation, in % of Digital Buyers, 2022e & 2026f
  • Annual Growth of Online BNPL Purchase Share & BNPL Revenue, in % of Year-on-Year Growth, 2022 vs January-February 2023
  • Annual Increase of BNPL Orders, by Product Category, in %, January-February 2023
  • Share of Consumers Who Have Already Used BNPL Services, in %, March 2022 & March 2023
  • Share of Consumers That Used BNPL Services, by Age Group, in %, March 2023
  • Most Used BNPL Providers, in % of Consumers, March 2023
  • Breakdown of Respondents Likely to Use Apple Pay Later Over Other BNPL Services, in %, March 2023
  • Breakdown of Respondents Likely to Use Apple Pay Later Over Other BNPL Services, by Age Groups, in %, March 2023
  • Payment Methods Used for Online Purchases, in % of Current Apple Customers, March 2023
4.3. Fintech and Financial Services Landscape
4.3.1. Embedded Finance
  • Share of Mobile Wallet Users Who Have Made a Purchase Via a Retailer’s Embedded Mobile App, in %, 2023e
  • Share of Respondents Who Would Consider Getting Financial Services From a Non-Financial Provider, in %, 2023e
  • Share of Respondents Who Would Not Consider Banking With a Non-Financial Provider, in %, March 2023
4.3.2. Fraud and Security
  • Total Card-Not-Present (CNP) Fraud Loss, in USD billion, in % of Total Payment Fraud Loss, 2019-2024f
  • Share of Adults Who Have Fallen Victim to Account Takeover (ATO) Attacks, in %, 2023e
  • Share of Banking Customers Who Say That They Have Been Victimized by a P2P Payment Scam in the Last 12 Months, in %, May 2023
  • Breakdown of Banking Customer Satisfaction With Their Bank’s Response to P2P Fraud Claims, in %, May 2023
  • Share of Imposter Scams Making Up Total Reported Scams to the Federal Trade Commission, in %, Q3 2023
  • Breakdown of Main Reasons Among Respondents For Not Using Mobile Payment Solutions More Often, in % of Respondents, July 2023
5. Canada B2C E-Commerce Market & Payment Innovation Trends
5.1  B2C E-Commerce Market
  • B2C E-Commerce Market Overview, May 2024
  • B2C E-Commerce Sales, in CAD billion, in % of Total Retail Sales, 2021-2027f
  • B2C E-Commerce Sales of Canadian-Based Retailers, in CAD billion, February 2020-February 2024
  • Average Number of B2C E-Commerce Orders of Online shoppers Per Month, in Total Numbers, 2019 & 2022
  • B2C E-Commerce Payment Transaction Volume, in millions, 2021 & 2022
  • B2C E-Commerce Payment Transaction Value, in USD billion, 2021 & 2022
  • Share of B2C E-Commerce Sales Making Up Total Retail Sales, in %, 2021 & 2022
  • Share of B2C E-Commerce Shoppers Making Up the Total Population, in %, 2022 & 2025f
  • Weekly Online Shopping Activities, in % of Internet Users, Q3 2023
  • Online Shopping Drivers, in % of Internet Users, Q3 2023
  • B2C E-Commerce Market Trends that had the Largest Impact on Performance Over the Past Year, in % of Online Merchants, March 2023
  • Breakdown of Businesses Likely to Use B2C E-Com. as a Tool, by Type of Business, in %, 2023e
  • Share of Online Merchants who Reported Higher B2C E-Commerce Sales Compared to the Prior Year, in %, 2022
  • Share of Online Merchants Who Reported an Annual B2C E-Commerce Sales Growth of 20% or More, in %, 2022
  • Share of Online Merchants Who Expected Their B2C E-Commerce Performance to Be Better in 2023 Than in 2022, in %, March 2023
  • Reasons Online Merchants Are Optimistic About Their Growth Prospect, in % of Online Merchants, March 2023
  • Top Recessionary Responses, in % of Online Merchants, March 2023
  • Top B2C E-Commerce & Shopping Websites Ranking, % of Total Traffic Share, March 2024
  • Top B2C E-Commerce Marketplace Websites Ranking, % of Total Traffic Share, March 2024
5.2 Buy Now Pay Later
  • Top Reasons Non-Accepting Merchants Are Not Interested in Offering BNPL, in % of Online Merchants, 2022e
  • Share of Respondents Who Have Not Heard of BNPL Services Before, in %, July 2022
  • Share of Respondents Who Have Not Used BNPL Due to Lack of Need for It, in %, July 2022
5.3 Online Payment Trends
  • Online Payments Market Overview, May 2024
  • Payment Methods Used For B2C E-Commerce Purchases, in % of Online Shoppers, 2022
  • Breakdown of B2C E-Commerce Payment Methods, in % of Online Shoppers, 2023e
  • Share of Digital Wallets Making Up Total Online Payments, in %, 2025f
  • Share of Consumers Who Use Prepaid Cards For Online Purchases, in %, April 2023
  • Reasons for Using Prepaid Cards For Making Online Payments, in % of Respondents, April 2023
  • Share of Citizens Who Are Worried About Using Their Credit Card Online, in %, April 2023
  • Top Alternative Payment Methods Used When Making Online Payments, in % of Respondents, April 2023
  • Satisfaction of Payment Methods Used For Making Online Payments, in % of Respondents, April 2023
  • Factors That Influence Retailer Selection When Buying Online, incl. “Payments”, in % of Online Shoppers, May 2022
  • Share of Food & Retail Transaction Volume, by Payment Type, in %, 2022e-2024f
5.4 Real-Time Payments
  • Number of Real-Time Payment Transactions, in billions, 2022 & 2027f
  • Average Number of Monthly Real-Time Payment Transactions Per Person, in Total Value, 2022 & 2027f
  • Breakdown of Transaction Volume, by Payments Instrument, in % of Total Payment Transaction Volume, 2022 vs 2027f
  • Breakdown of Spending Value, by Payments Instrument, in % of Total Payment Spending Value, 2022 vs 2027f

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Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Afterpay
  • Amazon
  • Apple
  • Athleta
  • Canadiantire
  • ChatGPT
  • Doordash
  • eBay
  • Etsy
  • Finix
  • Fortis
  • Google
  • Homedepot
  • Interac
  • Kijiji
  • Klarna
  • Lululemon Athletica
  • Merrel
  • Meta
  • Paypal
  • Payrix
  • Samsung
  • Shopify
  • Snapchat
  • Square
  • Stripe
  • Target
  • Tea Collection
  • Tiktok
  • Tommy Hilfiger
  • Venmo
  • Walmart
  • Worldpay
  • Youtube

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