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Herbal Supplements Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F- Product Image
Herbal Supplements Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F- Product Image
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Herbal Supplements Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F

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    Report

  • 185 Pages
  • November 2025
  • Region: Global
  • TechSci Research
  • ID: 5970535
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The Global Herbal Supplements Market, valued at USD 88.96 Million in 2024, is projected to grow at a CAGR of 9.31% to reach USD 151.77 Million by 2030. Herbal supplements are products derived from botanical sources, formulated to support specific health or physiological functions. Market growth is primarily driven by rising global consumer interest in natural and preventive health solutions and increasing awareness of the effectiveness of botanicals in addressing diverse wellness needs. Higher disposable incomes in emerging economies are also expanding access to these products. However, the market faces a significant challenge due to regulatory inconsistencies and the absence of harmonized standards across countries, creating variations in product quality and complicated compliance requirements.

Key Market Drivers

The herbal supplements market is strongly driven by rising health consciousness and the increasing adoption of preventive healthcare practices. Consumers are proactively seeking natural solutions to support long-term wellness, with many opting for herbal products perceived as safe and holistic. The Council for Responsible Nutrition’s 2024 Consumer Survey reported that 42 percent of supplement users cited overall health and wellness as their primary motivation.

A growing preference for plant-based and naturally derived ingredients further accelerates market expansion. The trend is evident in the performance of specific herbal ingredients; the American Botanical Council’s 2023 Herb Market Report noted a 108 percent increase in beet root supplement sales in the U.S. mainstream channel. Additionally, the overall market strength is supported by significant retail activity, with U.S. herbal dietary supplement sales reaching an estimated USD 12.551 billion in 2023, underscoring sustained demand and growing consumer trust in botanical products.

Key Market Challenges

A major challenge hindering market growth is the lack of harmonized global regulatory standards for herbal supplements. Divergent regulations across countries lead to inconsistencies in product quality and complex compliance requirements related to ingredient approval, dosage limits, and labeling. Manufacturers must navigate multiple regulatory frameworks, increasing operational burdens and limiting scalability. This regulatory fragmentation also restricts international trade, slowing market expansion and discouraging innovation. According to the European Federation of Associations of Health Product Manufacturers (EHPM), the European food supplement sector was valued at EUR 18 billion in 2023, yet fragmented regulatory implementation in the region continues to impede innovation and make long-term investment planning difficult, illustrating how inconsistent standards directly constrain market development.

Key Market Trends

Personalized Herbal Formulations are emerging as a key trend, driven by consumer preference for individualized health solutions tailored to specific needs, genetics, and lifestyle factors. This approach enhances perceived effectiveness and customer satisfaction. In the Council for Responsible Nutrition’s 2024 Consumer Survey, 69 percent of supplement users emphasized the importance of personalized regimens. Companies are responding by offering customized herbal blends developed through advanced diagnostic tools and data-driven insights. ZOOMSHEAL Health highlighted this trend in July 2025, demonstrating industry momentum toward bespoke formulation and R&D support for global brands.

Key Market Players Profiled:

  • Glanbia PLC
  • Archer Daniels Midland Company
  • Nutramarks, Inc.
  • Herbalife Nutrition Ltd.
  • Blackmores Limited
  • Ricola AG
  • Bio-Botanica Inc.
  • Nature's Bounty (NY) Inc.
  • NaturaLife Asia Co., Ltd.

Report Scope:

In this report, the Global Herbal Supplements Market has been segmented into the following categories:

By Source:

  • Leaves
  • Fruits & Vegetables
  • Barks
  • Roots
  • Others

By Application:

  • Pharmaceuticals
  • Personal Care
  • Food & Beverages
  • Others

By Form:

  • Capsules & Tablets
  • Syrups
  • Powder
  • Oils
  • Others

By Function:

  • Medicinal
  • Aroma
  • Others

By Region:

  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Herbal Supplements Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Herbal Supplements Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Source (Leaves, Fruits & Vegetables, Barks, Roots, Others)
5.2.2. By Application (Pharmaceuticals, Personal Care, Food & Beverages, Others)
5.2.3. By Form (Capsules & Tablets, Syrups, Powder, Oils, Others)
5.2.4. By Function (Medicinal, Aroma, Others)
5.2.5. By Region
5.2.6. By Company (2024)
5.3. Market Map
6. North America Herbal Supplements Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Source
6.2.2. By Application
6.2.3. By Form
6.2.4. By Function
6.2.5. By Country
6.3. North America: Country Analysis
6.3.1. United States Herbal Supplements Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Source
6.3.1.2.2. By Application
6.3.1.2.3. By Form
6.3.1.2.4. By Function
6.3.2. Canada Herbal Supplements Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Source
6.3.2.2.2. By Application
6.3.2.2.3. By Form
6.3.2.2.4. By Function
6.3.3. Mexico Herbal Supplements Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Source
6.3.3.2.2. By Application
6.3.3.2.3. By Form
6.3.3.2.4. By Function
7. Europe Herbal Supplements Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Source
7.2.2. By Application
7.2.3. By Form
7.2.4. By Function
7.2.5. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Herbal Supplements Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Source
7.3.1.2.2. By Application
7.3.1.2.3. By Form
7.3.1.2.4. By Function
7.3.2. France Herbal Supplements Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Source
7.3.2.2.2. By Application
7.3.2.2.3. By Form
7.3.2.2.4. By Function
7.3.3. United Kingdom Herbal Supplements Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Source
7.3.3.2.2. By Application
7.3.3.2.3. By Form
7.3.3.2.4. By Function
7.3.4. Italy Herbal Supplements Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Source
7.3.4.2.2. By Application
7.3.4.2.3. By Form
7.3.4.2.4. By Function
7.3.5. Spain Herbal Supplements Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Source
7.3.5.2.2. By Application
7.3.5.2.3. By Form
7.3.5.2.4. By Function
8. Asia-Pacific Herbal Supplements Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Source
8.2.2. By Application
8.2.3. By Form
8.2.4. By Function
8.2.5. By Country
8.3. Asia-Pacific: Country Analysis
8.3.1. China Herbal Supplements Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Source
8.3.1.2.2. By Application
8.3.1.2.3. By Form
8.3.1.2.4. By Function
8.3.2. India Herbal Supplements Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Source
8.3.2.2.2. By Application
8.3.2.2.3. By Form
8.3.2.2.4. By Function
8.3.3. Japan Herbal Supplements Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Source
8.3.3.2.2. By Application
8.3.3.2.3. By Form
8.3.3.2.4. By Function
8.3.4. South Korea Herbal Supplements Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Source
8.3.4.2.2. By Application
8.3.4.2.3. By Form
8.3.4.2.4. By Function
8.3.5. Australia Herbal Supplements Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Source
8.3.5.2.2. By Application
8.3.5.2.3. By Form
8.3.5.2.4. By Function
9. Middle East & Africa Herbal Supplements Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Source
9.2.2. By Application
9.2.3. By Form
9.2.4. By Function
9.2.5. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Herbal Supplements Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Source
9.3.1.2.2. By Application
9.3.1.2.3. By Form
9.3.1.2.4. By Function
9.3.2. UAE Herbal Supplements Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Source
9.3.2.2.2. By Application
9.3.2.2.3. By Form
9.3.2.2.4. By Function
9.3.3. South Africa Herbal Supplements Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Source
9.3.3.2.2. By Application
9.3.3.2.3. By Form
9.3.3.2.4. By Function
10. South America Herbal Supplements Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Source
10.2.2. By Application
10.2.3. By Form
10.2.4. By Function
10.2.5. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Herbal Supplements Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Source
10.3.1.2.2. By Application
10.3.1.2.3. By Form
10.3.1.2.4. By Function
10.3.2. Colombia Herbal Supplements Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Source
10.3.2.2.2. By Application
10.3.2.2.3. By Form
10.3.2.2.4. By Function
10.3.3. Argentina Herbal Supplements Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Source
10.3.3.2.2. By Application
10.3.3.2.3. By Form
10.3.3.2.4. By Function
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Global Herbal Supplements Market: SWOT Analysis
14. Porter's Five Forces Analysis
14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products
15. Competitive Landscape
15.1. Glanbia PLC
15.1.1. Business Overview
15.1.2. Products & Services
15.1.3. Recent Developments
15.1.4. Key Personnel
15.1.5. SWOT Analysis
15.2. Archer Daniels Midland Company
15.3. Nutramarks, Inc.
15.4. Herbalife Nutrition Ltd.
15.5. Blackmores Limited
15.6. Ricola AG
15.7. Bio-Botanica Inc.
15.8. Nature's Bounty (NY) Inc.
15.9. NaturaLife Asia Co., Ltd.
16. Strategic Recommendations17. About the Publisher & Disclaimer

Companies Mentioned

The companies profiled in this Herbal Supplements market report include:
  • Glanbia PLC
  • Archer Daniels Midland Company
  • Nutramarks, Inc.
  • Herbalife Nutrition Ltd.
  • Blackmores Limited
  • Ricola AG
  • Bio-Botanica Inc.
  • Nature's Bounty (NY) Inc.
  • NaturaLife Asia Co., Ltd.

Table Information

Report AttributeDetails
No. of Pages185
PublishedNovember 2025
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 88.96 Million
Forecasted Market Value ( USD ) by 2030 $ 151.77 Million
Compound Annual Growth Rate9.3%
Regions CoveredGlobal
No. of Companies Mentioned10

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