The publisher has announced that the global men's grooming products market generated a substantial revenue of US$ 71 billion in 2024. The market is set to accelerate, with top industry players holding a prominent share. Projections indicate that the market will reach US$ 126 billion by 2031, growing at a compound annual growth rate (CAGR) of approximately 9.0% from 2024 to 2031.
Men's grooming products are gaining worldwide popularity, as personal grooming becomes essential for maintaining one's appearance, intellect, and professionalism. This growing trend is driving demand for a variety of grooming products, including shaving, skin care, and hair care solutions. Innovative products like hair spray, hair fragrances, and beard wax are contributing to the market's significant growth potential.
E-commerce platforms serve as centralized marketplaces where businesses can display their products with clear segmentation, making it easy for customers to find the best options. These sites also enable customers to compare product features and read user reviews, providing valuable feedback to guide future purchasing decisions.
With accelerating technological breakthroughs, businesses are adopting cutting-edge production methodologies to enhance productivity and output while maintaining high manufacturing standards and fostering product innovation. Product positioning and customer-specific category specifications have been concerns for manufacturers. However, the introduction of additional functionalities within products is driving increased customer demand.
In the retail industry, design innovation is on the rise, particularly in the men’s grooming products market. Consumers are seeking items that offer simplicity, convenience, and speed in their daily routines. Innovations in product design, feature additions, and smart enhancements are expected to significantly influence market trends and consumer preferences.
Challenges of Limited Retail Shelf Space in the Growth Trajectory of the Men’s Grooming Products Market.
Retail shelf space is a critical asset for multiple purposes, including product display, enhancing visibility, and facilitating brand comparison. It attracts consumer attention and strengthens supplier-customer relationships. However, the limited shelf space available for men’s grooming products is expected to hinder the global market's growth in the near future. With over 20 different brands competing within confined retail spaces, securing adequate shelf space is a significant challenge.
The comparatively smaller shelf space allocated to men’s personal care products, as opposed to women’s, poses a barrier for new entrants trying to gain a foothold in retail stores.
Additionally, some grooming products are not suitable for all skin types. Continuous use of certain face care products may lead to adverse effects such as drier skin and increased signs of aging. For instance, aerosol creams containing surfactant chemicals can prevent hydrating compounds from penetrating the skin, potentially causing side effects like allergic reactions and chemical burns.
An anticipated restraint on the men’s grooming products market growth is the increasing awareness of these adverse effects associated with grooming creams and other personal care products, such as skin reactions, itching, and burns. While there are products tailored for different skin types in women’s face care, similar options are lacking in men’s grooming products.
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Men's grooming products are gaining worldwide popularity, as personal grooming becomes essential for maintaining one's appearance, intellect, and professionalism. This growing trend is driving demand for a variety of grooming products, including shaving, skin care, and hair care solutions. Innovative products like hair spray, hair fragrances, and beard wax are contributing to the market's significant growth potential.
Impact of Online Retailing and Technological Advancements
Massive online marketing campaigns and promotions highlight the transformed retail environment, where e-commerce giants and technological advancements have reshaped consumer purchasing habits. The expanding online retail industry has driven growth in consumer goods, offering greater convenience for both buyers and merchants.E-commerce platforms serve as centralized marketplaces where businesses can display their products with clear segmentation, making it easy for customers to find the best options. These sites also enable customers to compare product features and read user reviews, providing valuable feedback to guide future purchasing decisions.
With accelerating technological breakthroughs, businesses are adopting cutting-edge production methodologies to enhance productivity and output while maintaining high manufacturing standards and fostering product innovation. Product positioning and customer-specific category specifications have been concerns for manufacturers. However, the introduction of additional functionalities within products is driving increased customer demand.
In the retail industry, design innovation is on the rise, particularly in the men’s grooming products market. Consumers are seeking items that offer simplicity, convenience, and speed in their daily routines. Innovations in product design, feature additions, and smart enhancements are expected to significantly influence market trends and consumer preferences.
Challenges of Limited Retail Shelf Space in the Growth Trajectory of the Men’s Grooming Products Market.
Retail shelf space is a critical asset for multiple purposes, including product display, enhancing visibility, and facilitating brand comparison. It attracts consumer attention and strengthens supplier-customer relationships. However, the limited shelf space available for men’s grooming products is expected to hinder the global market's growth in the near future. With over 20 different brands competing within confined retail spaces, securing adequate shelf space is a significant challenge.
The comparatively smaller shelf space allocated to men’s personal care products, as opposed to women’s, poses a barrier for new entrants trying to gain a foothold in retail stores.
Additionally, some grooming products are not suitable for all skin types. Continuous use of certain face care products may lead to adverse effects such as drier skin and increased signs of aging. For instance, aerosol creams containing surfactant chemicals can prevent hydrating compounds from penetrating the skin, potentially causing side effects like allergic reactions and chemical burns.
An anticipated restraint on the men’s grooming products market growth is the increasing awareness of these adverse effects associated with grooming creams and other personal care products, such as skin reactions, itching, and burns. While there are products tailored for different skin types in women’s face care, similar options are lacking in men’s grooming products.
Country-Specific Insights
Why are Sales in the U.S. Market Increasing?
In recent years, the traditional focus on shaving in men's grooming products has expanded to encompass broader personal care needs. This shift is evident in the rising sales of beard wax, beard fixers, and beard trimmers, as more men opt for a trimmed beard over a completely shaven look. Influenced by popular media culture and the "lumberjack" aesthetic, men are increasingly using various cosmetic products to enhance their appearance. This market is now flooded with sophisticated products catering to these evolving grooming preferences.How is the U.K. Market Proliferating?
In the U.K., the market for grooming products is driven by the desire of men to appear presentable at work, a notion strongly linked to professionalism and self-confidence. Shaving creams, which help achieve a smoother shave with less irritation and moisturize the skin, are gaining popularity. These products also reduce skin temperature and soften beards before shaving, enhancing blade longevity. Additionally, the convenience of personal grooming products that reduce the need for frequent barber visits is appealing to busy professionals, further stimulating market growth.Will China’s Regional Brands Maintain Their Dominance in the Market?
In China, grooming is closely tied to cleanliness and looking one's best in a natural state. This cultural emphasis presents an opportunity for improvement through increased awareness and product endorsement. Consequently, China is expected to remain a lucrative market for men’s grooming products in East Asia, as regional brands continue to dominate by catering to these specific grooming needs.How are India’s Men’s Grooming Products Faring in the Current Scenario?
The Indian market for men’s grooming products is experiencing growth due to the widespread adoption of natural grooming products, increasing internet penetration, and rising e-Commerce usage. Natural grooming products, made from plant-based ingredients, are becoming popular as consumers become more health-conscious. Companies are responding by creating unique products with natural ingredients to cater to this demand. This trend, combined with the growing number of customers using digital technology for online purchases, is expected to drive revenue growth in the near future.Competitive Analysis
The global market for men's grooming products is moderately competitive, with numerous producers striving for market supremacy. Expansion strategies such as acquisitions, mergers, and partnerships are common. Additionally, manufacturers are focusing on sustainability to appeal to environmentally conscious consumers, further boosting product sales.Key Companies Profiled
- Procter & Gamble Co
- ITC Limited
- Johnson & Johnson Private Limited
- Unilever PLC
- Coty, Inc.
- L'Oréal S.A
- Edgewell Personal Care Co
- Beiersdorf AG
- Colgate-Palmolive Company
- Kao Corporation
- Estee Lauder Companies, Inc.
- Reckitt Benckiser
- Others
Key Segments Covered in Men’s Grooming Industry Research
By Product Type
- Shave Care
- Shaving Cream
- Shaving Gel
- Razors & Blades
- After Shave Care
- Lotion
- Splash/Gel
- Balm
- Skin care
- Anti-aging
- Face Wash
- Moisturizers
- Oil-free
- Emulsion
- Multi-purpose
- Hair Care
- Shampoo
- Conditioner
- Styling Products
- Pomade
- Putties & Clay
- Cream
- Wax
- Gel
- Toiletries
- Soap
- Shower & Wash
- Fragrances
- Antiperspirants & Deodorants
- Perfumes
- Colognes
- Others
By Price Range
- Premium
- Mid
- Low
By Distribution Channel
- Hypermarkets/Supermarkets
- Salon/Grooming Clubs
- Drug Stores
- E-commerce/Online
- Retail Stores
By Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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Table of Contents
1. Executive Summary
2. Market Overview
3. Global Mens Grooming Products Market Outlook, 2018 - 2030
4. North America Mens Grooming Products Market Outlook, 2018 - 2030
5. Europe Mens Grooming Products Market Outlook, 2018 - 2030
6. Asia Pacific Cassava Starch Market Outlook, 2018 - 2030
7. Latin America Mens Grooming Products Market Outlook, 2018 - 2030
8. Middle East & Africa Mens Grooming Products Market Outlook, 2018 - 2030
9. Competitive Landscape
10. Appendix
List of Region/Countries
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Procter & Gamble Co
- ITC Limited
- Johnson & Johnson Private Limited
- Unilever PLC
- Coty, Inc.
- L’Oreal S.A
- Edgewell Personal Care Co
- Beiersdorf AG
- Colgate-Palmolive Company
- Kao Corporation
- Estee Lauder Companies, Inc.
- Reckitt Benckiser
Methodology
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