Indoor Location Global Market Report 2024

The indoor location market size has grown exponentially in recent years. It will grow from $11.37 billion in 2023 to $14.09 billion in 2024 at a compound annual growth rate (CAGR) of 23.9%. The growth observed during the historic period can be attributed to several key factors. These include the proliferation of applications leveraging beacons and Bluetooth low energy tags, the expanding utilization of proximity-based solutions within the retail sector driving growth, the rising adoption of Internet of Things (IoT) technologies and connected devices such as wearables and smartphones, and an increasing emphasis on understanding consumer preferences and behaviors.

The indoor location market size is expected to see exponential growth in the next few years. It will grow to $33.58 billion in 2028 at a compound annual growth rate (CAGR) of 24.2%. The anticipated growth in the forecast period can be linked to several driving factors. These include government initiatives aimed at developing smart cities, the limitations of GPS technology within indoor environments, rising demand for navigation solutions, a growing requirement for accurate and real-time location services, and the increasing adoption of data analytics within the retail sector. Key trends expected in the forecast period encompass ongoing technological advancements, integration with augmented reality (AR) technologies, the implementation of real-time location systems (RTLS), the emergence of augmented reality (AR) indoor navigation solutions, and the development of cloud-based indoor location platforms.

The rising prevalence of smartphone usage is anticipated to drive growth within the indoor location market in the foreseeable future. Smartphones, characterized by their advanced computing capabilities and connectivity, including features such as internet access and touchscreen interfaces, are increasingly favored for their multifunctionality, accessibility, improved technology, robust app ecosystem, and utility in various domains such as work, education, and entertainment. Crucially, smartphones play a pivotal role in indoor location services, harnessing a blend of sensors, wireless technologies, and mapping applications to deliver precise indoor positioning and navigation solutions. For instance, data from a report published by Cybercrew, a UK-based cybersecurity solutions provider, revealed that the percentage of UK households using smartphones surged to 91.43% in 2021 and is forecasted to climb to 93.8% by 2026, underlining the pivotal role of smartphones in propelling the growth of the indoor location market.

Leading players in the indoor location market are spearheading the development of innovative products to gain a competitive edge, exemplified by offerings such as the ArcGIS Indoor Positioning System (IPS). This sophisticated technology facilitates real-time indoor location services within buildings. For instance, Esri, a US-based software company, unveiled the ArcGIS Indoor Positioning System (IPS) in July 2022, enabling real-time indoor location services via Esri's ArcGIS Indoors mobile application and custom apps developed with the ArcGIS Runtime software development kit (SDKs). Leveraging Bluetooth beacons strategically placed within buildings, the ArcGIS IPS captures radio signals to pinpoint user mobile devices, showcasing their location as a blue dot on the map. This technology enhances indoor navigation, facilitates location data capture and analytics for GIS teams and facility managers, and supports the management of flexible seating arrangements while ensuring safety for in-person workers within hybrid workplace models.

In June 2021, Verizon Telecommunications Inc., a US-based wireless carrier company, completed the acquisition of Senion, enhancing its capabilities in indoor positioning technology. This strategic move empowered Verizon to enable businesses to optimize space management, track people, machinery, and IoT-enabled assets within indoor environments, and enhance space utilization and productivity through smart space solutions and analytics. Senion AB, the acquired entity, is a Sweden-based company renowned for its expertise in indoor positioning technology.

Major companies operating in the indoor location market are Apple Inc., Google LLC, Microsoft Corporation, Cisco Systems Inc., Mist Systems Inc., Broadcom Inc., Hewlett Packard Enterprise Company (HPE), Nokia Corporation, CommScope Inc., Secure Energy Services Inc., Zebra Technologies Corporation, Acuity Brands Inc., Halma plc, HERE Global B.V., Environmental Systems Research Institute Inc. (Esri), STANLEY Healthcare, Orient Electric Limited, Polaris Wireless Inc., Ubisense Limited, Inpixon, Sonitor Technologies AS, IndoorAtlas Ltd., HID Global Corporation, Quuppa Oy, InnerSpace Technology Inc., AiRISTA Flow Inc., Pozyx Labs NV, Mapxus Limited, Kontakt.io Inc., infsoft GmbH.

North America was the largest region in the indoor location market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the indoor location market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the indoor location market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Indoor location technology refers to the capability of determining and monitoring the precise geographical whereabouts of objects or individuals within enclosed spaces such as buildings, shopping complexes, airports, hospitals, or warehouses, utilizing diverse technological tools. This technology facilitates accurate positioning and navigation indoors, particularly in areas where traditional GPS signals may be weak or inaccessible.

The primary offerings within the indoor location market encompass hardware, solutions, and services. Hardware components in this domain include physical devices and equipment utilized to enable indoor positioning and tracking, such as beacons, Wi-Fi access points, RFID tags, and various sensors. These hardware solutions operate through technologies such as Bluetooth low energy (BLE), ultra-wideband (UWB), Wi-Fi, radio frequency identification (RFID), and magnetic positioning. They find applications in emergency response management, optimization of sales and marketing strategies, remote monitoring, predictive maintenance of assets, and management of supply chains and inventories across diverse verticals such as retail, travel and hospitality, media and entertainment, transportation and logistics, government and public sector, manufacturing, healthcare, and pharmaceuticals.

The indoor location market research report is one of a series of new reports that provides indoor location market statistics, including indoor location industry global market size, regional shares, competitors with an indoor location market share, detailed indoor location market segments, market trends and opportunities, and any further data you may need to thrive in the indoor location industry. This indoor location market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The indoor location market consists of revenues earned by entities by providing services such as indoor positioning systems, indoor navigation, asset tracking, location-based services and indoor analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. The indoor location market also includes sales of beacons, Wi-Fi access points, radio-frequency identification tags, ultra-wideband tags and anchors, sensors, and smartphones. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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