The active geofencing market size has grown exponentially in recent years. It will grow from $1.46 billion in 2023 to $1.77 billion in 2024 at a compound annual growth rate (CAGR) of 21.4%. The growth witnessed in the historic period can be attributed to several factors. These include the proliferation of smartphone usage, an increasing demand for personalized marketing approaches, the expansion of location-based services (LBS), a growing need for real-time consumer engagement, and the widening adoption of data analytics in marketing strategies.
The active geofencing market size is expected to see exponential growth in the next few years. It will grow to $3.88 billion in 2028 at a compound annual growth rate (CAGR) of 21.7%. The anticipated growth in the forecast period can be attributed to several key drivers. These include the expansion of smart city initiatives, the rise in mobile commerce transactions, a heightened focus on hyper-local marketing strategies, an increasing demand for contactless retail experiences, and the growth of location-based gaming. Major trends expected during this period encompass the emergence of hyper-personalized marketing campaigns, the utilization of virtual geofencing for remote engagement, the integration of geofencing technology in supply chain management processes, and the incorporation of geofencing with voice assistants and smart speakers to enhance user experiences.
The burgeoning adoption of mobile devices is poised to be a driving force behind the expansion of the active geofencing market in the foreseeable future. Mobile devices, encompassing a wide array of portable electronic gadgets tailored for wireless communication and data transmission, are witnessing a surge in adoption propelled by various factors including the widespread availability of 4G LTE and 5G networks, the burgeoning e-commerce landscape, and enhanced affordability, rendering them accessible to a broader global audience. Leveraging the capabilities of mobile devices, active geofencing garners precise location data, facilitates instantaneous communication, and offers a user-friendly interface for seamless interaction with geofencing systems. A report by the GSM Association in February 2022 highlighted a global count of 5.3 billion mobile service subscriptions by the end of 2021, with projections anticipating an additional 400 million new subscribers by 2025. Consequently, the escalating adoption of mobile devices stands as a pivotal driver propelling the growth trajectory of the active geofencing market.
Major players in the active geofencing market are intensifying their efforts towards the development of sophisticated solutions, exemplified by innovations such as the geofence buzzer solution, aimed at enhancing real-time alerting capabilities for businesses and organizations. The geofence buzzer solution, a notable advancement in active geofencing technology, furnishes users with real-time alerts or notifications upon the entry or exit of a device from predefined geographic boundaries, leveraging GPS or other location-based technologies. For instance, Tagmarshal, a US-based developer of a B2B golf course optimization platform, introduced the Geofence Buzzer solution in June 2021 to actively manage cart tracking and geofencing compliance on golf courses. This pioneering system emits an audible warning signal when a golf cart veers off the designated cart path, aiming to bolster pace-of-play management by providing visual and auditory alerts to players through 2Way screens upon geofence breaches. This technology presents an effective mechanism for ensuring adherence to geofencing regulations and streamlining cart control on golf courses.
In June 2023, Lionfield Capital, a US-based private investment company, completed the acquisition of Mudshare, underscoring a strategic move aimed at augmenting Mudshare's capabilities and footprint in the tech ecosystem, particularly within the civic tech sector. This acquisition is poised to bolster Mudshare's position as a leading provider of marketing technology solutions, including active geofencing and peer-to-peer texting services. By empowering marketers to harness geofencing technology for targeted advertising and communication strategies, Mudshare facilitates meaningful connections and communication for impactful civic causes, aligning seamlessly with Lionfield Capital's strategic vision of fostering innovation and driving growth within the tech landscape.
Major companies operating in the active geofencing market are Apple Inc., Google LLC, Samsung Electronics Co., Microsoft Corporation, AT&T Inc., Intel Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., Oracle Corporation, Qualcomm Incorporated, Salesforce Inc., Nokia Corporation, SZ DJI Technology Co., Esri, Upland Software Inc., Simpli.fi, Bluedot Innovation Pty Ltd, Infillion PaeDae Inc., Radar Labs Inc., Pulsate Ltd., tado GmbH, Aware360 Ltd., LocationSmart, Mapcite, mSpy.
North America was the largest region in the active geofencing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the active geofencing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the active geofencing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Active geofencing is a location-based technology that establishes virtual boundaries, known as 'geofences', around specific geographic areas. These geofences trigger predetermined actions or notifications when a mobile device or asset enters or exits the defined area in real-time. Operators utilize this technology to deliver targeted advertisements or customized messages directly to users when their device enters a designated geographical area.
The primary categories of active geofencing are fixed and mobile. Fixed active geofencing involves setting up static virtual boundaries around particular locations and activating actions or notifications when devices enter or leave these predefined areas. It encompasses various components, including hardware, services, and software, and utilizes technologies such as cellular networks, GPS, RFID, and WIFI. Active geofencing finds applications across organizations of various sizes, ranging from large enterprises to small and medium-sized businesses, across a multitude of industries, including banking, financial services, insurance, retail, defense, government, healthcare, industrial manufacturing, transportation, logistics, and more.
The active geofencing market research report is one of a series of new reports that provides active geofencing market statistics, including active geofencing industry global market size, regional shares, competitors with an active geofencing market share, detailed active geofencing market segments, market trends and opportunities, and any further data you may need to thrive in the active geofencing industry. This active geofencing market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The active geofencing market consists of revenues earned by entities by providing services such as real-time location tracking, location-based marketing, analytics and reporting, and customer engagement and loyalty programs. The market value includes the value of related goods sold by the service provider or included within the service offering. The active geofencing market also includes sales of products such as Bluetooth beacons, Near Field Communication (NFC) tags, geolocation sensors, and satellite-based navigation systems. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The active geofencing market size is expected to see exponential growth in the next few years. It will grow to $3.88 billion in 2028 at a compound annual growth rate (CAGR) of 21.7%. The anticipated growth in the forecast period can be attributed to several key drivers. These include the expansion of smart city initiatives, the rise in mobile commerce transactions, a heightened focus on hyper-local marketing strategies, an increasing demand for contactless retail experiences, and the growth of location-based gaming. Major trends expected during this period encompass the emergence of hyper-personalized marketing campaigns, the utilization of virtual geofencing for remote engagement, the integration of geofencing technology in supply chain management processes, and the incorporation of geofencing with voice assistants and smart speakers to enhance user experiences.
The burgeoning adoption of mobile devices is poised to be a driving force behind the expansion of the active geofencing market in the foreseeable future. Mobile devices, encompassing a wide array of portable electronic gadgets tailored for wireless communication and data transmission, are witnessing a surge in adoption propelled by various factors including the widespread availability of 4G LTE and 5G networks, the burgeoning e-commerce landscape, and enhanced affordability, rendering them accessible to a broader global audience. Leveraging the capabilities of mobile devices, active geofencing garners precise location data, facilitates instantaneous communication, and offers a user-friendly interface for seamless interaction with geofencing systems. A report by the GSM Association in February 2022 highlighted a global count of 5.3 billion mobile service subscriptions by the end of 2021, with projections anticipating an additional 400 million new subscribers by 2025. Consequently, the escalating adoption of mobile devices stands as a pivotal driver propelling the growth trajectory of the active geofencing market.
Major players in the active geofencing market are intensifying their efforts towards the development of sophisticated solutions, exemplified by innovations such as the geofence buzzer solution, aimed at enhancing real-time alerting capabilities for businesses and organizations. The geofence buzzer solution, a notable advancement in active geofencing technology, furnishes users with real-time alerts or notifications upon the entry or exit of a device from predefined geographic boundaries, leveraging GPS or other location-based technologies. For instance, Tagmarshal, a US-based developer of a B2B golf course optimization platform, introduced the Geofence Buzzer solution in June 2021 to actively manage cart tracking and geofencing compliance on golf courses. This pioneering system emits an audible warning signal when a golf cart veers off the designated cart path, aiming to bolster pace-of-play management by providing visual and auditory alerts to players through 2Way screens upon geofence breaches. This technology presents an effective mechanism for ensuring adherence to geofencing regulations and streamlining cart control on golf courses.
In June 2023, Lionfield Capital, a US-based private investment company, completed the acquisition of Mudshare, underscoring a strategic move aimed at augmenting Mudshare's capabilities and footprint in the tech ecosystem, particularly within the civic tech sector. This acquisition is poised to bolster Mudshare's position as a leading provider of marketing technology solutions, including active geofencing and peer-to-peer texting services. By empowering marketers to harness geofencing technology for targeted advertising and communication strategies, Mudshare facilitates meaningful connections and communication for impactful civic causes, aligning seamlessly with Lionfield Capital's strategic vision of fostering innovation and driving growth within the tech landscape.
Major companies operating in the active geofencing market are Apple Inc., Google LLC, Samsung Electronics Co., Microsoft Corporation, AT&T Inc., Intel Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., Oracle Corporation, Qualcomm Incorporated, Salesforce Inc., Nokia Corporation, SZ DJI Technology Co., Esri, Upland Software Inc., Simpli.fi, Bluedot Innovation Pty Ltd, Infillion PaeDae Inc., Radar Labs Inc., Pulsate Ltd., tado GmbH, Aware360 Ltd., LocationSmart, Mapcite, mSpy.
North America was the largest region in the active geofencing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the active geofencing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the active geofencing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Active geofencing is a location-based technology that establishes virtual boundaries, known as 'geofences', around specific geographic areas. These geofences trigger predetermined actions or notifications when a mobile device or asset enters or exits the defined area in real-time. Operators utilize this technology to deliver targeted advertisements or customized messages directly to users when their device enters a designated geographical area.
The primary categories of active geofencing are fixed and mobile. Fixed active geofencing involves setting up static virtual boundaries around particular locations and activating actions or notifications when devices enter or leave these predefined areas. It encompasses various components, including hardware, services, and software, and utilizes technologies such as cellular networks, GPS, RFID, and WIFI. Active geofencing finds applications across organizations of various sizes, ranging from large enterprises to small and medium-sized businesses, across a multitude of industries, including banking, financial services, insurance, retail, defense, government, healthcare, industrial manufacturing, transportation, logistics, and more.
The active geofencing market research report is one of a series of new reports that provides active geofencing market statistics, including active geofencing industry global market size, regional shares, competitors with an active geofencing market share, detailed active geofencing market segments, market trends and opportunities, and any further data you may need to thrive in the active geofencing industry. This active geofencing market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The active geofencing market consists of revenues earned by entities by providing services such as real-time location tracking, location-based marketing, analytics and reporting, and customer engagement and loyalty programs. The market value includes the value of related goods sold by the service provider or included within the service offering. The active geofencing market also includes sales of products such as Bluetooth beacons, Near Field Communication (NFC) tags, geolocation sensors, and satellite-based navigation systems. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Active Geofencing Market Characteristics3. Active Geofencing Market Trends and Strategies32. Global Active Geofencing Market Competitive Benchmarking33. Global Active Geofencing Market Competitive Dashboard34. Key Mergers and Acquisitions in the Active Geofencing Market
4. Active Geofencing Market - Macro Economic Scenario
5. Global Active Geofencing Market Size and Growth
6. Active Geofencing Market Segmentation
7. Active Geofencing Market Regional and Country Analysis
8. Asia-Pacific Active Geofencing Market
9. China Active Geofencing Market
10. India Active Geofencing Market
11. Japan Active Geofencing Market
12. Australia Active Geofencing Market
13. Indonesia Active Geofencing Market
14. South Korea Active Geofencing Market
15. Western Europe Active Geofencing Market
16. UK Active Geofencing Market
17. Germany Active Geofencing Market
18. France Active Geofencing Market
19. Italy Active Geofencing Market
20. Spain Active Geofencing Market
21. Eastern Europe Active Geofencing Market
22. Russia Active Geofencing Market
23. North America Active Geofencing Market
24. USA Active Geofencing Market
25. Canada Active Geofencing Market
26. South America Active Geofencing Market
27. Brazil Active Geofencing Market
28. Middle East Active Geofencing Market
29. Africa Active Geofencing Market
30. Active Geofencing Market Competitive Landscape and Company Profiles
31. Active Geofencing Market Other Major and Innovative Companies
35. Active Geofencing Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Active Geofencing Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on active geofencing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
- Assess the Russia - Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for active geofencing? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The active geofencing market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Type: Fixed; Mobile2) by Component: Hardware; Services; Software
3) by Communication Technology: Cellular; Global Positioning System (GPS); Radio Frequency Identification (RFID); Wireless Fidelity (Wi-Fi)
4) by Organization Size: Large-Scale Businesses; Small-Scale and Medium-Scale Businesses
5) by End-User Industry: Banking Financial Services and Insurance; Retail; Defense, Government and Military; Healthcare; Industrial Manufacturing; Transportation and Logistics; Other End-User Industries.
Key Companies Mentioned: Apple Inc; Google LLC; Samsung Electronics Co; Microsoft Corporation; AT&T Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Apple Inc
- Google LLC
- Samsung Electronics Co
- Microsoft Corporation
- AT&T Inc
- Intel Corporation
- International Business Machines Corporation (IBM)
- Cisco Systems Inc
- Oracle Corporation
- Qualcomm Incorporated
- Salesforce Inc
- Nokia Corporation
- SZ DJI Technology Co
- Esri
- Upland Software Inc
- Simpli.fi
- Bluedot Innovation Pty Ltd
- Infillion PaeDae Inc
- Radar Labs Inc
- Pulsate Ltd
- tado GmbH
- Aware360 Ltd
- LocationSmart
- Mapcite
- mSpy
Methodology
LOADING...
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 175 |
| Published | May 2024 |
| Forecast Period | 2024 - 2028 |
| Estimated Market Value ( USD | $ 1.77 Billion |
| Forecasted Market Value ( USD | $ 3.88 Billion |
| Compound Annual Growth Rate | 21.7% |
| Regions Covered | Global |
