Beer in Australia

Premiumisation remains a long-standing trend in the Australian beer market, driven by the consumer desire for higher-quality brews and unique flavour profiles. However, this trend was put on hold in 2024 due to the rising cost of living which prompted a noticeable shift in purchasing habits, with many consumers trading down from premium craft beer to more affordable mainstream options.

The Beer in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.