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Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2020-2029

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    Report

  • 156 Pages
  • December 2025
  • Region: Brazil, China, India, Russia
  • MarketLine
  • ID: 5973043
The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

  • Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the advertising industry and had a total market value of $1,60,931.9 million in 2024. Brazil was the fastest growing country with a CAGR of 15.1% over the 2020-24 period.
  • Within the advertising industry, China is the leading country among the BRIC nations with market revenues of $1,23,099.2 million in 2024. This was followed by Brazil, India and Russia with a value of $16,634.3, $12,638.7, and $8.55 billion, respectively.
  • China is expected to lead the advertising industry in the BRIC nations with a value of $1,84,549.9 million in 2029, followed by Brazil, India, Russia with expected values of $28,025.0, $17.94 and $9.86 billion, respectively.

Report Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC advertising industry
  • Leading company profiles reveal details of key advertising industry players’ BRIC operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the BRIC advertising industry with five year forecasts
  • Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country

Reasons to Buy

  • What was the size of the BRIC advertising industry by value in 2024?
  • What will be the size of the BRIC advertising industry in 2029?
  • What factors are affecting the strength of competition in the BRIC advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the BRIC advertising industry?

Table of Contents

1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 BRIC Advertising
2.1. Industry Outlook
3 Advertising in Brazil
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Advertising in China
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Macroeconomic Indicators
6.1. Country data
7 Advertising in India
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
8 Macroeconomic Indicators
8.1. Country data
9 Advertising in Russia
9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis
10 Macroeconomic Indicators
10.1. Country data
11 Company Profiles
11.1. Dentsu Group Inc
11.2. Publicis Groupe SA
11.3. Omnicom Group Inc
11.4. WPP Plc
11.5. Hakuhodo DY Holdings Inc
11.6. BlueFocus Intelligent Communications Group Co Ltd
11.7. Cheil Worldwide Inc
11.8. Havas SA
11.9. Focus Media Information Technology Co Ltd
11.10. DB Corp Limited
11.11. PT Media Nusantara Citra Tbk
11.12. PT NFC Indonesia Tbk
11.13. PT Solusi Sinergi Digital Tbk
11.14. ADK Holdings Inc
11.15. HS Ad Inc
11.16. Innocean Worldwide Inc.
11.17. Lotte Corp
11.18. Media Instinct Group
11.19. ADV Group
11.20. EmGiCom LLC
12 Appendix
12.1. Methodology
12.2. About the Publisher
List of Tables
Table 1: BRIC advertising industry, revenue($m), 2020-29
Table 2: BRIC advertising industry, revenue($m), 2020-24
Table 3: BRIC advertising industry, revenue($m), 2024-29
Table 4: Brazil advertising industry value: $ million, 2019-24
Table 5: Brazil advertising industry category segmentation: % share, by value, 2019-24
Table 6: Brazil advertising industry category segmentation: $ million, 2019-24
Table 7: Brazil advertising industry geography segmentation: $ million, 2024
Table 8: Brazil advertising industry value forecast: $ million, 2024-29
Table 9: Brazil Size of Population (Million), 2020-24
Table 10: Brazil Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 11: Brazil GDP (Current Prices, $ Billion), 2020-24
Table 12: Brazil Inflation, 2020-24
Table 13: Brazil Consumer Price Index (Absolute), 2020-24
Table 14: Brazil Exchange Rate, 2019-24
Table 15: China advertising industry value: $ million, 2019-24
Table 16: China advertising industry category segmentation: % share, by value, 2019-24
Table 17: China advertising industry category segmentation: $ million, 2019-24
Table 18: China advertising industry geography segmentation: $ million, 2024
Table 19: China advertising industry value forecast: $ million, 2024-29
Table 20: China Size of Population (Million), 2020-24
Table 21: China Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 22: China GDP (Current Prices, $ Billion), 2020-24
Table 23: China Inflation, 2020-24
Table 24: China Consumer Price Index (Absolute), 2020-24
Table 25: China Exchange Rate, 2019-24
Table 26: India advertising industry value: $ million, 2019-24
Table 27: India advertising industry category segmentation: % share, by value, 2019-24
Table 28: India advertising industry category segmentation: $ million, 2019-24
Table 29: India advertising industry geography segmentation: $ million, 2024
Table 30: India advertising industry value forecast: $ million, 2024-29
Table 31: India Size of Population (Million), 2020-24
Table 32: India Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 33: India GDP (Current Prices, $ Billion), 2020-24
Table 34: India Inflation, 2020-24
Table 35: India Consumer Price Index (Absolute), 2020-24
Table 36: India Exchange Rate, 2019-24
Table 37: Russia advertising industry value: $ million, 2019-24
Table 38: Russia advertising industry category segmentation: % share, by value, 2019-24
Table 39: Russia advertising industry category segmentation: $ million, 2019-24
Table 40: Russia advertising industry geography segmentation: $ million, 2024
Table 41: Russia advertising industry value forecast: $ million, 2024-29
Table 42: Russia Size of Population (Million), 2020-24
Table 43: Russia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 44: Russia GDP (Current Prices, $ Billion), 2020-24
Table 45: Russia Inflation, 2020-24
Table 46: Russia Consumer Price Index (Absolute), 2020-24
Table 47: Russia Exchange Rate, 2019-24
List of Figures
Figure 1: BRIC advertising industry, revenue($m), 2020-29
Figure 2: BRIC advertising industry, revenue($m), 2020-24
Figure 3: BRIC advertising industry, revenue($m), 2024-29
Figure 4: Brazil advertising industry value: $ million, 2019-24
Figure 5: Brazil advertising industry category segmentation: $ million, 2019-24
Figure 6: Brazil advertising industry geography segmentation: % share, by value, 2024
Figure 7: Brazil advertising industry value forecast: $ million, 2024-29
Figure 8: Forces driving competition in the advertising industry in Brazil, 2024
Figure 9: Drivers of buyer power in the advertising industry in Brazil, 2024
Figure 10: Drivers of supplier power in the advertising industry in Brazil, 2024
Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2024
Figure 12: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2024
Figure 13: Drivers of degree of rivalry in the advertising industry in Brazil, 2024
Figure 14: China advertising industry value: $ million, 2019-24
Figure 15: China advertising industry category segmentation: $ million, 2019-24
Figure 16: China advertising industry geography segmentation: % share, by value, 2024
Figure 17: China advertising industry value forecast: $ million, 2024-29
Figure 18: Forces driving competition in the advertising industry in China, 2024
Figure 19: Drivers of buyer power in the advertising industry in China, 2024
Figure 20: Drivers of supplier power in the advertising industry in China, 2024
Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in China, 2024
Figure 22: Factors influencing the threat of substitutes in the advertising industry in China, 2024
Figure 23: Drivers of degree of rivalry in the advertising industry in China, 2024
Figure 24: India advertising industry value: $ million, 2019-24
Figure 25: India advertising industry category segmentation: $ million, 2019-24
Figure 26: India advertising industry geography segmentation: % share, by value, 2024
Figure 27: India advertising industry value forecast: $ million, 2024-29
Figure 28: Forces driving competition in the advertising industry in India, 2024
Figure 29: Drivers of buyer power in the advertising industry in India, 2024
Figure 30: Drivers of supplier power in the advertising industry in India, 2024
Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in India, 2024
Figure 32: Factors influencing the threat of substitutes in the advertising industry in India, 2024
Figure 33: Drivers of degree of rivalry in the advertising industry in India, 2024
Figure 34: Russia advertising industry value: $ million, 2019-24
Figure 35: Russia advertising industry category segmentation: $ million, 2019-24
Figure 36: Russia advertising industry geography segmentation: % share, by value, 2024
Figure 37: Russia advertising industry value forecast: $ million, 2024-29
Figure 38: Forces driving competition in the advertising industry in Russia, 2024
Figure 39: Drivers of buyer power in the advertising industry in Russia, 2024
Figure 40: Drivers of supplier power in the advertising industry in Russia, 2024
Figure 41: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2024
Figure 42: Factors influencing the threat of substitutes in the advertising industry in Russia, 2024
Figure 43: Drivers of degree of rivalry in the advertising industry in Russia, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • ADK Holdings Inc
  • ADV Group
  • BlueFocus Intelligent Communications Group Co Ltd
  • Cheil Worldwide Inc
  • DB Corp Limited
  • Dentsu Group Inc
  • EmGiCom LLC
  • Focus Media Information Technology Co Ltd
  • Hakuhodo DY Holdings Inc
  • Havas SA
  • HS Ad Inc
  • Innocean Worldwide Inc.
  • Lotte Corp
  • Media Instinct Group
  • Omnicom Group Inc
  • PT Media Nusantara Citra Tbk
  • PT NFC Indonesia Tbk
  • PT Solusi Sinergi Digital Tbk
  • Publicis Groupe SA
  • WPP Plc