Sustainable Tourism in Japan
Summary
Sustainable Tourism in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Key Highlights
- Sustainable tourism, also known as ecological tourism or eco-tourism, aims to lessen the damaging effects of travel on the planet while fostering positive social and economic benefits. Sustainable tourism minimizes the negative impacts and maximizes the positive impacts of tourism as an activity while conserving resources or using them wisely to maintain their long-term viability. It takes full account of socioeconomic, cultural, and environmental impacts and addresses the needs of visitors, industry, and host communities. The market scope includes hotels & motels, travel intermediaries (travel agents, direct), food service (commercial food services), and transportation (airlines, passenger rail, road).
- The Japanese sustainable tourism market recorded a revenue of $11.90 billion in 2025, and the value increased with a CAGR of 24.6% between 2020 and 2025.
- The domestic segment accounted for the market's largest proportion in 2025, with total revenue of $9.07 billion, equivalent to 76.2% of the market's overall value.
- In 2025, Japan’s sustainable tourism market recorded an annual growth of 10.8%.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the sustainable tourism market in Japan
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the sustainable tourism market in Japan
- Leading company profiles reveal details of key sustainable tourism market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Japan sustainable tourism market with five year forecasts
Reasons to Buy
- What was the size of the Japan sustainable tourism market by value in 2025?
- What will be the size of the Japan sustainable tourism market in 2030?
- What factors are affecting the strength of competition in the Japan sustainable tourism market?
- How has the market performed over the last five years?
- What are the main segments that make up Japan's sustainable tourism market?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Zensho Holdings Co Ltd
- Imperial Hotel Ltd
- HIS Co Ltd
- Ana Holdings Inc
