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Sustainable Tourism in China

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    Report

  • 56 Pages
  • January 2026
  • Region: China
  • GlobalData
  • ID: 5973209

Sustainable Tourism in China

Summary

Sustainable Tourism in China industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • Sustainable tourism, also known as ecological tourism or eco-tourism, aims to lessen the damaging effects of travel on the planet while fostering positive social and economic benefits. Sustainable tourism minimizes the negative impacts and maximizes the positive impacts of tourism as an activity while conserving resources or using them wisely to maintain their long-term viability. It takes full account of socioeconomic, cultural, and environmental impacts and addresses the needs of visitors, industry, and host communities. The market scope includes hotels & motels, travel intermediaries (travel agents, direct), food service (commercial food services), and transportation (airlines, passenger rail, road).
  • The Chinese sustainable tourism market recorded a revenue of $32.08 billion in 2025, and the value increased with a CAGR of 18.5% between 2020 and 2025.
  • The domestic segment accounted for the market's largest proportion in 2025, with total revenue of $18.26 billion, equivalent to 56.9% of the market's overall value.
  • In 2025, the Chinese sustainable tourism market recorded an annual growth of 18.1%.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the sustainable tourism market in China
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the sustainable tourism market in China
  • Leading company profiles reveal details of key sustainable tourism market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the China sustainable tourism market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the China sustainable tourism market by value in 2025?
  • What will be the size of the China sustainable tourism market in 2030?
  • What factors are affecting the strength of competition in the China sustainable tourism market?
  • How has the market performed over the last five years?
  • Who are the top competitiors in China's sustainable tourism market?

Table of Contents

1 Executive Summary
1.1. Market Value
1.2. Market Value Forecast
1.3. Category Segmentation
1.4. Geography Segmentation
1.5. Market Rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market Definition
2.2. Market Analysis
3 Market Data
3.1. Market Value
4 Market Segmentation
4.1. Category Segmentation
4.2. Geography Segmentation
5 Market Outlook
5.1. Market Value Forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the leading companies’ Environmental, Social, and Governance (ESG) initiatives?
7.3. What are the strengths of the leading players?
8 Company Profiles
8.1. Yum China Holdings Inc
8.2. Hilton Worldwide Holdings Inc
8.3. China Southern Airlines Co Ltd
8.4. Trip.com Group Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry Associations
10.3. Related the Analyst Research
10.4. About the Analyst
List of Tables
Table 1: China Sustainable Tourism Market Value: $ Million, 2020-25
Table 2: China Sustainable Tourism Market Category Segmentation: % Share, By Value, 2020-25
Table 3: China Sustainable Tourism Market Category Segmentation: $ Million, 2020-25
Table 4: China Sustainable Tourism Market Geography Segmentation: $ Million, 2025
Table 5: China Sustainable Tourism Market Value Forecast: $ Million, 2025-30
Table 6: Yum China Holdings Inc: Key Facts
Table 7: Yum China Holdings Inc: annual financial ratios
Table 8: Yum China Holdings Inc: key employees
Table 9: Hilton Worldwide Holdings Inc: Key Facts
Table 10: Hilton Worldwide Holdings Inc: annual financial ratios
Table 11: Hilton Worldwide Holdings Inc: key employees
Table 12: Hilton Worldwide Holdings Inc: key employees Continued
Table 13: China Southern Airlines Co Ltd: Key Facts
Table 14: China Southern Airlines Co Ltd: annual financial ratios
Table 15: China Southern Airlines Co Ltd: key employees
Table 16: Trip.com Group Ltd: Key Facts
Table 17: Trip.com Group Ltd: annual financial ratios
Table 18: Trip.com Group Ltd: key employees
Table 19: China Size Of Population (Million), 2021-25
Table 20: China Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 21: China GDP (Current Prices, $ Billion), 2021-25
Table 22: China Inflation, 2021-25
Table 23: China Consumer Price Index (Absolute), 2021-25
Table 24: China Exchange Rate, 2020-25
List of Figures
Figure 1: China Sustainable Tourism Market Value: $ Million, 2020-25
Figure 2: China Sustainable Tourism Market Category Segmentation: $ Million, 2020-25
Figure 3: China Sustainable Tourism Market Geography Segmentation: % Share, By Value, 2025
Figure 4: China Sustainable Tourism Market Value Forecast: $ Million, 2025-30
Figure 5: Forces Driving Competition In The Sustainable Tourism Market In China, 2025
Figure 6: Drivers Of Buyer Power In The Sustainable Tourism Market In China, 2025
Figure 7: Drivers Of Supplier Power In The Sustainable Tourism Market In China, 2025
Figure 8: Factors Influencing The Likelihood Of New Entrants In The Sustainable Tourism Market In China, 2025
Figure 9: Factors Influencing The Threat Of Substitutes In The Sustainable Tourism Market In China, 2025
Figure 10: Drivers Of Degree Of Rivalry In The Sustainable Tourism Market In China, 2025

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Yum China Holdings Inc
  • Hilton Worldwide Holdings Inc
  • China Southern Airlines Co Ltd
  • Trip.com Group Ltd