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Fitness Equipment in New Zealand

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    Report

  • 45 Pages
  • January 2026
  • Region: New Zealand
  • GlobalData
  • ID: 5973532

Fitness Equipment in New Zealand

Summary

Fitness Equipment in New Zealand industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • Fitness equipment is a machine or device used for physical exercise to develop muscle strength and manage body weight. Both cardiovascular and strength training fitness equipment are in our scope; however, used fitness equipment is out of our scope.
  • The New Zealand fitness equipment market recorded a revenue of $43.0 million in 2025, and the value increased with a CAGR of 6.8% between 2020 and 2025.
  • The commercial segment accounted for the market's largest proportion in 2025, with total revenue of $24.3 million, equivalent to 56.7% of the market's overall value.
  • The New Zealand fitness equipment market registered healthy growth during 2020-25 as consumers became increasingly health and fitness-conscious, prompted by greater awareness of the benefits of regular exercise and well-being, which led more individuals to invest in fitness gear such as treadmills, exercise bikes, strength equipment, and smart machines that enhance workout experiences.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the fitness equipment market in New Zealand
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the fitness equipment market in New Zealand
  • Leading company profiles reveal details of key fitness equipment market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the New Zealand fitness equipment market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the New Zealand fitness equipment market by value in 2025?
  • What will be the size of the New Zealand fitness equipment market in 2030?
  • What factors are affecting the strength of competition in the New Zealand fitness equipment market?
  • How has the market performed over the last five years?
  • What are the main segments that make up New Zealand's fitness equipment market?

Table of Contents

1 Executive Summary
1.1. Market Value
1.2. Market Value Forecast
1.3. Category Segmentation
1.4. Geography Segmentation
1.5. Market Rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market Definition
2.2. Market Analysis
3 Market Data
3.1. Market Value
4 Market Segmentation
4.1. Category Segmentation
4.2. Geography Segmentation
5 Market Outlook
5.1. Market Value Forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What strategies do the leading players follow?
7.4. What have been the most recent market developments?
8 Company Profiles
8.1. Life Fitness LLC
8.2. Johnson Health Tech. Co., Ltd.
8.3. Elite Fitness Equipment Ltd
8.4. Industrial Athletic Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry Associations
10.3. Related the Analyst Research
10.4. About the Analyst
List of Tables
Table 1: New Zealand Fitness Equipment Market Value: $ Million, 2020-25
Table 2: New Zealand Fitness Equipment Market Category Segmentation: % Share, By Value, 2020-25
Table 3: New Zealand Fitness Equipment Market Category Segmentation: $ Million, 2020-25
Table 4: New Zealand Fitness Equipment Market Geography Segmentation: $ Million, 2025
Table 5: New Zealand Fitness Equipment Market Value Forecast: $ Million, 2025-30
Table 6: Life Fitness LLC: Key Facts
Table 7: Johnson Health Tech. Co., Ltd.: Key Facts
Table 8: Johnson Health Tech. Co., Ltd.: annual financial ratios
Table 9: Johnson Health Tech. Co., Ltd.: key employees
Table 10: Elite Fitness Equipment Ltd: Key Facts
Table 11: Industrial Athletic Ltd: Key Facts
Table 12: New Zealand Size Of Population (Million), 2021-25
Table 13: New Zealand Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 14: New Zealand GDP (Current Prices, $ Billion), 2021-25
Table 15: New Zealand Inflation, 2021-25
Table 16: New Zealand Consumer Price Index (Absolute), 2021-25
Table 17: New Zealand Exchange Rate, 2020-25
List of Figures
Figure 1: New Zealand Fitness Equipment Market Value: $ Million, 2020-25
Figure 2: New Zealand Fitness Equipment Market Category Segmentation: $ Million, 2020-25
Figure 3: New Zealand Fitness Equipment Market Geography Segmentation: % Share, By Value, 2025
Figure 4: New Zealand Fitness Equipment Market Value Forecast: $ Million, 2025-30
Figure 5: Forces Driving Competition In The Fitness Equipment Market In New Zealand, 2025
Figure 6: Drivers Of Buyer Power In The Fitness Equipment Market In New Zealand, 2025
Figure 7: Drivers Of Supplier Power In The Fitness Equipment Market In New Zealand, 2025
Figure 8: Factors Influencing The Likelihood Of New Entrants In The Fitness Equipment Market In New Zealand, 2025
Figure 9: Factors Influencing The Threat Of Substitutes In The Fitness Equipment Market In New Zealand, 2025
Figure 10: Drivers Of Degree Of Rivalry In The Fitness Equipment Market In New Zealand, 2025

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Life Fitness LLC
  • Johnson Health Tech. Co., Ltd.
  • Elite Fitness Equipment Ltd
  • Industrial Athletic Ltd