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Fitness Equipment in Australia

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    Report

  • 48 Pages
  • January 2026
  • Region: Australia
  • GlobalData
  • ID: 5973535

Fitness Equipment in Australia

Summary

Fitness Equipment in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • Fitness equipment is a machine or device used for physical exercise to develop muscle strength and manage body weight. Both cardiovascular and strength training fitness equipment are in our scope; however, used fitness equipment is out of our scope.
  • The Australian fitness equipment market recorded a revenue of $703.6 million in 2025, and the value increased with a CAGR of 6.7% between 2020 and 2025.
  • The commercial segment accounted for the market's largest proportion in 2025, with total revenue of $424.9 million, equivalent to 60.4% of the market's overall value.
  • The Australian fitness equipment market registered healthy growth during 2020-25 as Australians became increasingly health and fitness-conscious, prompted by greater awareness of the benefits of regular exercise and well-being, which led more individuals to invest in fitness gear such as treadmills, exercise bikes, strength equipment, and smart machines that enhance workout experiences.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the fitness equipment market in Australia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the fitness equipment market in Australia
  • Leading company profiles reveal details of key fitness equipment market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Australia fitness equipment market with five year forecasts

Reasons to Buy

  • What was the size of the Australia fitness equipment market by value in 2025?
  • What will be the size of the Australia fitness equipment market in 2030?
  • What factors are affecting the strength of competition in the Australia fitness equipment market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Australia's fitness equipment market?

Table of Contents

1 Executive Summary
1.1. Market Value
1.2. Market Value Forecast
1.3. Category Segmentation
1.4. Geography Segmentation
1.5. Market Rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market Definition
2.2. Market Analysis
3 Market Data
3.1. Market Value
4 Market Segmentation
4.1. Category Segmentation
4.2. Geography Segmentation
5 Market Outlook
5.1. Market Value Forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading player?
7.4. What have been the most recent market developments?
8 Company Profiles
8.1. Peloton Interactive Inc
8.2. Technogym SpA
8.3. Life Fitness LLC
8.4. VERVE Fitness Pty Ltd
8.5. Vulcan Fitness Operations Pty Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry Associations
10.3. Related the Analyst Research
10.4. About the Analyst
List of Tables
Table 1: Australia Fitness Equipment Market Value: $ Million, 2020-25
Table 2: Australia Fitness Equipment Market Category Segmentation: % Share, By Value, 2020-25
Table 3: Australia Fitness Equipment Market Category Segmentation: $ Million, 2020-25
Table 4: Australia Fitness Equipment Market Geography Segmentation: $ Million, 2025
Table 5: Australia Fitness Equipment Market Value Forecast: $ Million, 2025-30
Table 6: Peloton Interactive Inc: Key Facts
Table 7: Peloton Interactive Inc: annual financial ratios
Table 8: Peloton Interactive Inc: key employees
Table 9: Technogym SpA: Key Facts
Table 10: Technogym SpA: annual financial ratios
Table 11: Technogym SpA: key employees
Table 12: Life Fitness LLC: Key Facts
Table 13: VERVE Fitness Pty Ltd: Key Facts
Table 14: Vulcan Fitness Operations Pty Ltd: Key Facts
Table 15: Australia Size Of Population (Million), 2021-25
Table 16: Australia Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 17: Australia GDP (Current Prices, $ Billion), 2021-25
Table 18: Australia Inflation, 2021-25
Table 19: Australia Consumer Price Index (Absolute), 2021-25
Table 20: Australia Exchange Rate, 2020-25
List of Figures
Figure 1: Australia Fitness Equipment Market Value: $ Million, 2020-25
Figure 2: Australia Fitness Equipment Market Category Segmentation: $ Million, 2020-25
Figure 3: Australia Fitness Equipment Market Geography Segmentation: % Share, By Value, 2025
Figure 4: Australia Fitness Equipment Market Value Forecast: $ Million, 2025-30
Figure 5: Forces Driving Competition In The Fitness Equipment Market In Australia, 2025
Figure 6: Drivers Of Buyer Power In The Fitness Equipment Market In Australia, 2025
Figure 7: Drivers Of Supplier Power In The Fitness Equipment Market In Australia, 2025
Figure 8: Factors Influencing The Likelihood Of New Entrants In The Fitness Equipment Market In Australia, 2025
Figure 9: Factors Influencing The Threat Of Substitutes In The Fitness Equipment Market In Australia, 2025
Figure 10: Drivers Of Degree Of Rivalry In The Fitness Equipment Market In Australia, 2025

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Peloton Interactive Inc
  • Technogym SpA
  • Life Fitness LLC
  • VERVE Fitness Pty Ltd
  • Vulcan Fitness Operations Pty Ltd