Potato Protein Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F

Concentrates  is the fastest growing segment, Asia-Pacific is the largest regional market

The Global Potato Protein Market, valued at USD 139.92 Million in 2024, is projected to grow at a CAGR of 5.35% to reach USD 191.29 Million by 2030. Potato protein, derived as a co-product of potato starch extraction, is a high-quality plant-based protein known for its balanced amino acid profile and low allergenicity. Market expansion is driven by increasing consumer demand for clean-label, allergen-free, and plant-based ingredients across food, beverage, and animal feed applications. Its versatile functional properties, including emulsification and gelling, further support incorporation into diverse formulations.

Key Market Drivers

The global potato protein market is significantly influenced by the rising adoption of plant-based diets and veganism

Growing ethical, environmental, and health-driven motivations are accelerating consumer movement toward plant-based lifestyles, driving demand for high-quality, functional plant proteins. Potato protein, with its complete amino acid composition and neutral taste, supports the development of a wide array of plant-based foods and beverages. According to The Good Food Institute, global sales of plant-based meat and seafood increased by 4% in 2024, while plant-based dairy sales grew by 5%, signaling strong momentum for alternative protein sources. Parallel to this, the growing focus on nutrition and health is boosting demand for hypoallergenic, digestible, and high-protein ingredients. The 2024 IFIC Food & Health Survey found that 71% of consumers were actively increasing their protein intake. This heightened protein focus strengthens demand for plant-based ingredients like potato protein. Industry response reflects this growth trajectory - KMC targeted supply of 10,000 tons of potato protein to Danish agriculture by the 2024/25 financial year, up from 6,400 tons in 2021/22, indicating expanding industrial adoption.

Key Market Challenges

A significant challenge impeding market growth stems from the relatively high cost associated with potato protein production

The intricate, energy-intensive extraction process required to isolate high-quality potato protein results in higher production costs than more established proteins such as soy and pea. This cost disparity limits competitiveness, especially in price-sensitive sectors like animal feed. Rising agricultural input costs further exacerbate this challenge; the North-Western European Potato Growers reported that potato production costs increased by at least €1,000 per hectare in 2024 compared to the previous year. These financial pressures, combined with the need for specialized equipment and advanced purification processes, elevate the final price of potato protein ingredients and restrict market penetration among cost-conscious manufacturers.

Key Market Trends

The accelerated demand for organic varieties significantly influences the global potato protein market

Increasing consumer preference for products free from synthetic fertilizers, pesticides, and GMOs is extending into the plant-based protein sector, driving demand for organic-certified potato protein. According to Organics Europe, EU farmland under organic production reached 17.7 million hectares in 2023, with the number of organic producers rising 4% year-over-year to 434,577. Rising prices for organic goods reinforce market opportunities; LoginEKO reported that organic agricultural product prices rose 5-20% in late 2023, particularly for protein-rich items. This market environment incentivizes producers to invest in organic potato protein offerings that command price premiums and meet growing sustainability expectations.

Key Market Players Profiled:

• TereoTech,Solutions Private Limited
• Omega Protein Corporation
• Royal Avebe
• AGRANA Beteiligungs-AG
• Roquette Frères S.A.
• KMC Amba
• PPZ Niechlów S.A.
• Südstarke GmbH
• AKV AMBA
• Meelunie B.V.

Report Scope:

In this report, the Global Potato Protein Market has been segmented into the following categories:

By Type:

• Isolates
• Concentrates

By Application:

• Food & Beverages
• Feed

By Nature:

• Organic
• Conventional

By Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Potato Protein Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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