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Malaysia Media Landscape

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    Report

  • 28 Pages
  • March 2025
  • Region: Malaysia
  • GlobalData
  • ID: 5976909
The Malaysia Media Landscape Report provides an overview of the television, SVOD and telecommunications market in relation to sports broadcasting in Malaysia today, with top-level data and detailed forecasts of key indicators up to 2029. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Scope

  • Pay-TV operators had 6.1 million subscribers in 2024. Total pay-TV subscriptions will decline by approximately 739,000 over the forecast period, reaching 5.4 million in 2029. DTH will remain the leading pay-TV platform in Malaysia over the 2024-2029 forecast period, despite its subscriptions declining from 5.3 million in 2024 to 4.7 million in 2029.
  • Malaysia had an estimated 2.8 million subscription video-on-demand (SVOD) accounts at the end of 2024, an increase of 477,000 or 20.7% from 2023. Malaysia’s SVOD accounts are expected to grow at a CAGR of 13.8% over the forecast period, reaching 5.3 million in 2029, driven by the increasing consumer preference towards SVOD platforms as broadband services continue to improve in the country.
  • Total mobile subscriptions in Malaysia reached an estimated 50.7 million at the end of 2024. Over the forecast period, mobile operators will add a combined 5.2 million mobile subscribers at a CAGR of 2.0%, bringing the country’s total mobile subscriptions to 55.9 million in 2029. The growth is driven by continued rise in smartphone and M2M/IoT subscriptions, multi-SIM ownership among users, and expanding 5G network coverage.
  • Total fixed broadband lines will increase from 5.1 million in 2024 to 6.7 million by the end of 2029, driven by the increase in adoption of fiber-to-the-home (FTTH) and fixed wireless subscriptions on the back of the government’s initiatives to increase the broadband network coverage and drive adoption of broadband services in the country.

Reasons to Buy

  • This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Malaysian television, SVOD and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying the analyst’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Malaysia's pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
  • With 22 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

Table of Contents

  • Population and household context
  • Television services market
  • Sports rights market
  • SVOD services market
  • Mobile services market: Handsets
  • Fixed broadband services market: Residential
  • Total services revenue
  • Data tables

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Astro
  • BeIN Sports
  • CelcomDigi
  • Iflix
  • Netflix
  • Maxis
  • RTM
  • SPOTV
  • Telekom Malaysia
  • Viu