Canada Media Landscape

The Canada Media Landscape Report provides an overview of the television, SVOD and telecommunications market in relation to sports broadcasting in Canada today, with top-level data and detailed forecasts of key indicators up to 2029. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Scope

• Pay-TV operators had 9.1 million subscribers in 2024. Total pay-TV subscriptions will fall by approximately 988,000 over the forecast period, reaching 8.1 million in 2029, a result of losses in direct-to-home (DTH) and cable TV subscribers, and an increase in IPTV subscriptions that are often bundled with broadband packages.
• Canada had an estimated 23.8 million subscription video-on-demand (SVOD) accounts at the end of 2024. Canada’s SVOD accounts are expected to grow at a CAGR of 3.1% over the forecast period, reaching 27.8 million in 2029. The growth will be supported by the convenience of on-demand viewing, personalised recommendations, and the ability to watch on various devices, in addition to competitive pricing and options for French-language content.
• Total mobile subscriptions in Canada reached an estimated 48.5 million in 2024. Over the 2024-2029 forecast period, mobile operators will add a combined 12.4 million mobile subscribers at a CAGR of 4.7%, bringing the country’s total mobile subscriptions to 60.9 million in 2029. The growth is supported by an increase in M2M/IoT and smartphone connections.
• Total fixed broadband lines in Canada will increase from 16.8 million in 2024 to 18.3 million by the end of 2029, supported by growth in cable, fixed-wireless, and fiber-to-the-home/business (FTTH/B) accesses. In this context, efforts like the Universal Broadband Fund can enhance network coverage outside the main metropolitan areas. The government is investing CAD3.2 billion ($2.3 billion) through the Universal Broadband Fund to improve internet access in rural and remote areas.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Canadian television, SVOD and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying the analyst’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Canada's pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 22 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.