India Wealth Management: HNW Investors 2023

This report analyzes the investment preferences and portfolio allocations of Indian HNW investors. It profiles them in terms of their demographics, analyzes their propensity to invest offshore, and explores product and service demand.

The Indian HNW market is dominated by older and professional males. HNW investors have mainly sourced their wealth from earned income; entrepreneurial income and inheritance form smaller yet growing sources. In a highly competitive market such as this, advisory mandates have the highest demand, yet offering a multi-service proposition underpinned by a proven ability to demonstrate returns will be key to tapping into demand. Growing appetite for managed mandates and alternative investments provide arguably the most significant growth opportunities for wealth managers in the foreseeable future.

Scope

• Expats constitute 22% of the local HNW population. They represent an attractive target market thanks to their more complex service requirements.
• Robo-advice accounts for just 17.5% of the Indian HNW portfolio. Demand for robo-advisory services is expected to grow at a robust rate over the next 12 months.
• Equities and cash and near-cash investments dominate the Indian HNW asset portfolio.
• The average Indian HNW investor offshores 58.8% of their wealth abroad.

Reasons to Buy

• Develop and enhance your client targeting strategies using our data on HNW profiles and sources of wealth.
• Enhance your marketing strategies and capture new clients using insights from our data on HNW investors’ asset management style preferences.
• Tailor your investment product portfolio to match the current and future demand for different asset classes among HNW individuals.