Japan Media Landscape

The Japan Media Landscape Report provides an overview of the television, SVOD and telecommunications market in relation to sports broadcasting in Japan today, with top-level data and detailed forecasts of key indicators up to 2029. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Scope

• Pay-TV operators had 17.8 million subscribers in 2024. Total pay-TV subscriptions will decline by approximately 552,000 over the forecast period, reaching 17.2 million in 2029. Cable TV will remain the leading pay-TV platform in Japan over the forecast period, despite its subscriptions declining from 9.1 million in 2024 to 9.0 million in 2029.
• Japan had an estimated 64.1 million subscription video-on-demand (SVOD) accounts at the end of 2024, an increase of 4.5 million or 7.6% from 2023. Japan’s SVOD accounts are expected to grow at a CAGR of 5.0% over the forecast period, reaching 81.8 million in 2029.
• Total mobile subscriptions in Japan reached an estimated 221.5 million at the end of 2024. Over the forecast period, mobile operators will add a combined 51.4 million mobile subscribers at a CAGR of 4.3%, bringing the country’s total mobile subscriptions to 272.9 million in 2029.
• Total fixed broadband lines will increase from 47.0 million in 2024 to 49.1 million by the end of 2029, driven by the government and operators’ efforts to grow fiber-to-the-home and fiber-to-the-business (FTTH/B) coverage and adoption in the country.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Japanese television, SVOD and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying the analyst’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Japan's pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 22 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.