Advertising in Scandinavia - Research and Markets

Advertising in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The Scandinavian advertising industry recorded revenues of $8.7 billion in 2024, representing a compound annual growth rate (CAGR) of 3.8% between 2019 and 2024.
The retailer segment accounted for the industry's largest proportion in 2024, with total revenues of $2.1 billion, equivalent to 24.0% of the industry's overall value.
In 2024, the Scandinavian advertising industry recorded an annual growth of 3.5%. The growth is attributed to the continued expansion of internet users, which has directly supported the growth of online advertising. According to the World Bank, in 2024, the number of internet users in Sweden and Norway reached 10.2 million and 5.5 million, respectively, up 1.2% and 0.5% annually.

Report Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Scandinavia
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Scandinavia
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia advertising market with five year forecasts

Reasons to Buy

What was the size of the Scandinavia advertising market by value in 2024?
What will be the size of the Scandinavia advertising market in 2029?
What factors are affecting the strength of competition in the Scandinavia advertising market?
How has the market performed over the last five years?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What are the recent developments in the industry?

8 Company Profiles

8.1. WPP Plc
8.2. Omnicom Group Inc
8.3. Publicis Groupe SA

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Scandinavia advertising industry value: $ million, 2019-24
Table 2: Scandinavia advertising industry category segmentation: % share, by value, 2019-24
Table 3: Scandinavia advertising industry category segmentation: $ million, 2019-24
Table 4: Scandinavia advertising industry geography segmentation: $ million, 2024
Table 5: Scandinavia advertising industry value forecast: $ million, 2024-29
Table 6: WPP Plc: Key Facts
Table 7: WPP Plc: Annual Financial Ratios
Table 8: WPP Plc: Key Employees
Table 9: WPP Plc: Key Employees Continued
Table 10: Omnicom Group Inc: Key Facts
Table 11: Omnicom Group Inc: Annual Financial Ratios
Table 12: Omnicom Group Inc: Key Employees
Table 13: Omnicom Group Inc: Key Employees Continued
Table 14: Publicis Groupe SA: Key Facts
Table 15: Publicis Groupe SA: Annual Financial Ratios
Table 16: Publicis Groupe SA: Key Employees
Table 17: Publicis Groupe SA: Key Employees Continued
Table 18: Scandinavia Exchange Rate, 2019-24

List of Figures

Figure 1: Scandinavia advertising industry value: $ million, 2019-24
Figure 2: Scandinavia advertising industry category segmentation: $ million, 2019-24
Figure 3: Scandinavia advertising industry geography segmentation: % share, by value, 2024
Figure 4: Scandinavia advertising industry value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the advertising industry in Scandinavia, 2024
Figure 6: Drivers of buyer power in the advertising industry in Scandinavia, 2024
Figure 7: Drivers of supplier power in the advertising industry in Scandinavia, 2024
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Scandinavia, 2024
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Scandinavia, 2024
Figure 10: Drivers of degree of rivalry in the advertising industry in Scandinavia, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

WPP Plc
Omnicom Group Inc
Publicis Groupe SA

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Key Highlights

Report Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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