Advertising in North America industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The North American advertising industry recorded revenues of $349.8 billion in 2024, representing a compound annual growth rate (CAGR) of 4.0% between 2019 and 2024.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2024, with total revenues of $78.7 billion, equivalent to 22.5% of the industry's overall value.
- In 2024, the North American advertising industry recorded an annual growth of 8.8%. The growth is attributed to the continued expansion of internet users, especially in Mexico and Canada, which has directly supported the growth of online advertising. According to the World Bank, in 2024, the number of internet users in Mexico and Canada reached 109.6 million and 38.7 million, respectively, up 3.4% and 2.0% annually.
Report Scope
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in North America
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in North America
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the North America advertising market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the North America advertising market by value in 2024?
- What will be the size of the North America advertising market in 2029?
- What factors are affecting the strength of competition in the North America advertising market?
- How has the market performed over the last five years?
- Who are the top competitors in North America's advertising market?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- WPP Plc
- Omnicom Group Inc
- Publicis Groupe SA
