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Motorcycles in North America

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    Report

  • 44 Pages
  • May 2025
  • Region: North America
  • MarketLine
  • ID: 5979107
Motorcycles in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • Motorcycles market includes all on- and off-road motorcycles including scooters and mopeds. Mopeds are two-wheeled vehicles with an engine capacity of less than 50cc. They are generally equipped for both motorized and non-motorized propulsion and have a restricted maximum speed. Any powered two-wheeler that is not a moped is classified as a motorcycle (The term 'scooter' refers to a two-wheeler of any capacity that has its engine as part of the rear suspension and/or has a step-through chassis. Depending on its engine capacity, a scooter may be classified as either a moped or a motorcycle).
  • The North American motorcycles market recorded revenues of $89.31 billion in 2024, representing a compound annual growth rate (CAGR) of 0.8% between 2019 and 2024.
  • Market consumption volume increased with a CAGR of 1.3% between 2019 and 2024, reaching a total of 10.60 million units in 2024.
  • The growth of the North American motorcycles market volume in 2024 was primarily driven by the increase in disposable income. Rising wages boosted motorcycle purchasing, resulting in increased vehicle registrations and a shift from public transport to personal mobility among a broader population. According to Eurostat, in 2024, the net household disposable income in Canada reached $1.13 trillion, marking a 4.9% increase over 2023.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the motorcycles market in North America
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the motorcycles market in North America
  • Leading company profiles reveal details of key motorcycles market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the North America motorcycles market with five year forecasts

Reasons to Buy

  • What was the size of the North America motorcycles market by value in 2024?
  • What will be the size of the North America motorcycles market in 2029?
  • What factors are affecting the strength of competition in the North America motorcycles market?
  • How has the market performed over the last five years?
  • What are the main segments that make up North America's motorcycles market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the market?
7.3. What strategies do the leading players follow?
7.4. What are the strengths of the leading players?
7.5. Have there been any recent developments in the market?
8 Company Profiles
8.1. Honda Motor Co Ltd
8.2. Bayerische Motoren Werke AG
8.3. Harley-Davidson Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: North America motorcycles market value: $ million, 2019-24
Table 2: North America motorcycles market volume: thousand units, 2019-24
Table 3: North America motorcycles market category segmentation: % share, by value, 2019-24
Table 4: North America motorcycles market category segmentation: $ million, 2019-24
Table 5: North America motorcycles market geography segmentation: $ million, 2024
Table 6: North America motorcycles market value forecast: $ million, 2024-29
Table 7: North America motorcycles market volume forecast: thousand units, 2024-29
Table 8: North America motorcycles market share: % share, by value, 2024
Table 9: Honda Motor Co Ltd: Key Facts
Table 10: Honda Motor Co Ltd: Annual Financial Ratios
Table 11: Honda Motor Co Ltd: Key Employees
Table 12: Bayerische Motoren Werke AG: Key Facts
Table 13: Bayerische Motoren Werke AG: Annual Financial Ratios
Table 14: Bayerische Motoren Werke AG: Key Employees
Table 15: Bayerische Motoren Werke AG: Key Employees Continued
Table 16: Harley-Davidson Inc: Key Facts
Table 17: Harley-Davidson Inc: Annual Financial Ratios
Table 18: Harley-Davidson Inc: Key Employees
Table 19: North America Exchange Rate, 2019-24
List of Figures
Figure 1: North America motorcycles market value: $ million, 2019-24
Figure 2: North America motorcycles market volume: thousand units, 2019-24
Figure 3: North America motorcycles market category segmentation: $ million, 2019-24
Figure 4: North America motorcycles market geography segmentation: % share, by value, 2024
Figure 5: North America motorcycles market value forecast: $ million, 2024-29
Figure 6: North America motorcycles market volume forecast: thousand units, 2024-29
Figure 7: Forces driving competition in the motorcycles market in North America, 2024
Figure 8: Drivers of buyer power in the motorcycles market in North America, 2024
Figure 9: Drivers of supplier power in the motorcycles market in North America, 2024
Figure 10: Factors influencing the likelihood of new entrants in the motorcycles market in North America, 2024
Figure 11: Factors influencing the threat of substitutes in the motorcycles market in North America, 2024
Figure 12: Drivers of degree of rivalry in the motorcycles market in North America, 2024
Figure 13: North America motorcycles market share: % share, by value, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Honda Motor Co Ltd
  • Bayerische Motoren Werke AG
  • Harley-Davidson Inc