Advertising in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The South Korean advertising industry recorded revenues of $11.0 billion in 2024, representing a compound annual growth rate (CAGR) of 3.1% between 2019 and 2024.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2024, with total revenues of $3.9 billion, equivalent to 35.5% of the industry's overall value.
- In 2024, the South Korean advertising industry recorded an annual growth of 3.1%. The growth is attributed to the continued expansion of internet users, which has directly supported the growth of online advertising. According to the World Bank, in 2024, the number of internet users in South Korea reached 50.3 million, up 0.1% annually.
Report Scope
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in South Korea
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Korea
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Korea advertising market with five year forecasts
Reasons to Buy
- What was the size of the South Korea advertising market by value in 2024?
- What will be the size of the South Korea advertising market in 2029?
- What factors are affecting the strength of competition in the South Korea advertising market?
- How has the market performed over the last five years?
- How large is South Korea’s advertising market in relation to its regional counterparts?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Innocean Worldwide Inc.
- HS Ad Inc
- Cheil Worldwide Inc
- Lotte Corp
