The UK: Home Category Data, The Consumer - Window dressings 2024 report offers a comprehensive insight into consumer attitudes in the UK window dressings market. The report focuses on seven key subcategories: readymade curtains, made to measure curtains, readymade blinds, made to measure blinds, shutters, nets and voiles, and window dressing accessories. Consumer data is based on our 2024 UK window dressings survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
- Amazon is the most shopped at retailer across all window dressing subcategories except made to measure blinds
- Range is the primary driver of retailer choice when shopping for window dressings
- The most used research method was browsing retailer websites when buying window dressings
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- "Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas".
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- Consumer Penetration by Product, 2024
- Purchase Motivations, 2024
- Retailer Conversion Rates, 2024
- Retailers Purchased from by Subcategory (Top 5), 2024
- Retailer Usage by Demographic, 2024
- Drivers of Retailer Choice by Retailer, 2024
- Retailer Improvement Opportunities by Retailer, 2024
- Consumer Penetration, 2024
- Consumer Penetration by Subcategory, 2024
- Replacement Cycle, 2024
- Retailers Visited & Purchased from, 2024
- Retailer Profile - Amazon, 2024
- Retailer Profile - Dunelm, 2024
- Retailer Profile - ASDA, 2024
- Retailer Profile - B&M, 2024
- Retailer Profile - Argos, 2024
- Drivers of Retailer Choice, 2024
- Retailer Improvement Opportunities, 2024
- Shopper Research Process, 2024
- Interaction with Staff Instore, 2024
- Channel Usage when Researching, 2024
- Channel Usage when Purchasing, 2024
- Online Fulfilment Methods, 2024
- Shopper Views on Online Shopping for Window Dressings, 2024
- Satisfaction with Online Shopping for Window Dressings, 2024
- Views Prior to Purchase, 2024
- Factors of Importance, 2024
- Opinions on Window Dressings, 2024
- Rooms that Consumers Bought Curtains For, 2024
- Features of Curtains, 2024
- Curtain Purchases, 2024
- Blinds Purchases, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- 247Blinds.co.uk
- Amazon
- Argos
- ASDA
- B&M
- B&Q
- Closs & Hamblin
- Curtains-2go.co.uk
- Dunelm
- Hillarys
- Next
